Li Yuhang did not go to the province to pay so much attention to this retail industry meeting. On the day of the meeting, the executive deputy director of the provincial government came in person and gave a speech.
It focuses on the changes in the domestic retail market in the province and proposes a series of reform plans to promote better development of the retail market in the province.
As a representative of provincial retail entrepreneurs, Li Yuhang also made a brief speech on the development of the retail industry at the meeting.
He just talked about the broad prospects of the future of the retail industry. As for the specific business aspects, he basically didn't mention it. To put it lightly, most of the people attending the meeting today were his competitors, and he didn't want to
Add powerful enemies to yourself.
He said passionately at the meeting: "With the advancement of reform and opening up, our retail market group has transformed from the previous rationing system to a market system. Especially the complete cancellation of food stamps last year has completely ended the era of buying by ticket.
This has greatly promoted the development of our retail market.
Now our retail market has just begun to develop, and the potential in it has just exploded. As a member of Sichuan and Sichuan Province, our Jianan Supermarket is willing to work with everyone to provide sufficient and high-quality products to the people of the province and satisfy everyone's needs.
material needs and promote the development of our province’s retail industry.”
Li Yuhang didn't know at this time that his words had buried a hole for himself. After the meeting, when he was in the small conference room, he felt a little bit like he was riding a tiger.
This time, Chen Daibin, director of the Provincial Department of Commerce, personally interviewed him, as well as the general manager of Jincheng Group Commercial Company and the general manager of Yuzhou Department Store.
There is only one meaning in the words, that is, as the three largest retail department store supermarket companies in Sichuan and Sichuan Province, the superiors hope that the three can coexist peacefully and avoid excessive and vicious competition. They also suggest that the three companies should take a longer-term view. The national market is so large that there is no need.
There is fierce competition within the province.
Moreover, Chen Daibin also stated that in order to strengthen the strength of Hongqi Chain and New Four Seasons Supermarket, county and city department stores in Yuzhou, Fuzhou, Shicheng, Wanxian, Tongzhou, and Sizhou were merged into New Four Seasons Supermarket.
Department stores in counties and cities in Rongcheng, Jingcheng, Mianzhou, Jiazhou, Lizhou, and Tiancheng were merged into Hongqi Chain.
At the same time, all city department stores in Rongzhou, Jiangyang, Yancheng, Suizhou, Guocheng, and Dukou were merged into Rongzhou Department Store.
Moreover, Chen Daibin also told Li Yuhang that this merger is mainly to enhance the competitiveness of retail companies in the province and facilitate the development of markets outside the province. There is no intention to target private retail companies and joint venture retail companies in the province.
Li Yuhang was really speechless. Before he came to attend the meeting, the news he got from the top management of Guocheng was that each city would set up its own department store retail company.
Unexpectedly, the province was planning to build three Big Macs. If Chen Daibin's plan were to be implemented, Hongqi Chain, New Four Seasons Supermarket and even the planned Rongzhou Department Store would all crush him in terms of capital.
Even in terms of store fronts, after taking over so many department stores in counties and cities, Jianan Supermarket may not be able to become the leader.
As for the provincial market, he is unwilling to stop the current expansion plan, especially when the home appliance company has just begun to develop.
Li Yuhang frowned and said: "Sir Chen, I very much agree with the large retail companies in the province entering the national market to enhance the development space and influence of our companies.
But in the provincial market, I think moderate competition is more conducive to our retail development."
Obviously Chen Daibin did not agree with Li Yuhang's statement. The purpose of meeting with Li Yuhang this time was that some people felt that Jianan Supermarket was developing too fast. If it was not restrained, both Hongqi Chain and New Four Seasons would be overrun by Jianan Supermarket.
Suppression, this is what many people don’t want to see.
Taking advantage of this meeting, they hope to reach some consensus between Jianan Supermarket and the three major retail department stores supported by the province to ensure that Jianan Supermarket does not engage in vicious competition in the provincial market.
"Mr. Li, I know that you are extremely talented in the business field, but as Jianan Supermarket is one of the well-known enterprises in the province, we hope that Jianan Supermarket can set a good example for enterprises across the province.
Breaking the myth that peers are enemies, Jianan Supermarket can enter foreign markets together with Hongqi Chain, New Four Seasons Supermarket, etc., and promote the share of our provincial retail enterprises in the national retail market.
If the internal friction among the three of you within the province is too serious, it will not be conducive to your expansion into markets outside the province, which is why we have organized the three of you to sit together and communicate."
Li Yuhang knew very well that this was only the consensus of the provincial high-level officials. If he insisted on not being willing to reach certain conditions with the other two companies, there might be some trouble in the future development of Jianan Supermarket.
However, it is impossible to stop the development of Jianan Supermarket in the province. With the help of Chen Daibin, the three companies have reached some consensus on some excessive competition.
The first is the price war. The three parties promised not to initiate it proactively and not to do anything harmful to others to compete for market share.
In addition, in terms of expansion, in principle, there is one supermarket store in each district, and try to avoid three-party stores next to each other to reduce competition among several parties.
However, this provision is quite flexible and difficult to define in detail, and Li Yuhang didn’t take it too seriously.
The third one is the expansion of the external market. In this regard, the three companies are relatively active and have high enthusiasm for cooperation. After all, there are local retail groups in the markets in other provinces. If they enter, they will face full resistance and suppression from each other. If the three parties join forces, this pressure will also
Much smaller.
After the three parties reached a certain agreement, Chen Daibin said with a smile: "Mr. Li, I hope you can understand our government's approach.
At present, the domestic retail market is undergoing rapid changes. Our provincial leaders hope that there will be several companies in our province that can occupy a place in the national retail industry.
When we have officially entered markets in various places in the past two years, our province has also supported everyone in actively going global, making Jianan Supermarket, Hongqi Chain and even New Four Seasons Supermarket not only the leading retail companies in the province, but also the leading retail companies in the country.
"
Now that this is the case, Li Yuhang is not willing to care too much. Anyway, he has kept an eye on it. This time it is mainly Jianan Supermarket, and his newly established Lingjiang Electrical Appliances is not within this restriction.
Moreover, there are three stores in each county and city, and they are also stores with an area of more than 100 square meters. That kind of convenience store is not within the scope of this restriction.
These hypermarkets are used to it. Currently, when they transform into supermarkets, they basically operate large supermarkets with an area of over a thousand square meters. They have never thought about the problem of stores under a hundred square meters, and they absolutely do not think that such stores will have any impact on them.