At eight o'clock in the evening, the lights in Guocheng were not as bright as they would be twenty years later. In addition, it was already the tenth month of the lunar calendar, the weather had turned cold, and there were not many pedestrians on the road.
Beihu Hotel is currently the only place in Guocheng that is reasonably equipped to receive guests. Li Yuhang came today to attend the signing of an investment agreement between the Guocheng government and Chen Weirong.
When it comes to Chen Weirong, even though Li Yuhang came from time travel, he still feels ashamed, especially in terms of how he behaves and works. The gap between him and Chen Weirong is really huge.
At present, Li Yuhang has not discussed specific cooperation with Chen Weirong at all. The other party only learned from the municipal government that Li Yuhang was interested in cooperating with him, and immediately signed an investment agreement with the municipal government. Such courage is not something ordinary people can do.
Li Yuhang was also thinking about the pros and cons of Chen Weirong's approach along the way, and finally found that it would be beneficial to Kangjia Electrical Appliances no matter what.
First of all, this will gain the favor of the Guocheng government and will allow Kangjia Electrical Appliances and Guocheng Supermarket to cooperate more closely.
Secondly, the signing of the investment agreement will further promote or force the cooperation between Jianan Supermarket and Lingjiang Electrical Appliances Chain Company and Kangjia Electrical Appliances. Once Li Yuhang does not cooperate with them, it will inevitably lose the face of Guocheng City’s senior officials. Considering the impact
, Jianan Supermarket will never break up with Kangjia Appliances easily.
Even if the talks really break down later, there will be no problems with the Kang family. You must know that they only established a color TV production base with an annual output of 100,000 units. In such a big market in the southwest, it is easy to sell out. The Kang family will not lose anything at all.
.
After completing various aspects of the previous investment agreement, Li Yuhang took the opportunity to come to the Beihu Hotel and conduct separate discussions on cooperation matters between the two parties.
Chen Weirong did not act like he was sure of victory at this time. He still behaved very politely, as if he was coming to seek cooperation.
"Mr. Li, if some of my actions have offended you, I apologize to you here. We at Kangjia Electric sincerely hope to cooperate with Jianan Supermarket and Lingjiang Electric. If Mr. Li is not satisfied with some of the terms of the cooperation,
, we can discuss it, and I believe that our cooperation will definitely be a win-win result."
Li Yuhang learned a lot from Chen Weirong, and he felt more and more that just relying on decades of memory was not enough. Although he saw that his foresight was developing faster than these big guys, he was far from being able to do things as well as these people.
Compared with the big guys.
“I admire the sincerity shown by Kangjia Electrical Appliances, and I am personally willing to cooperate with Kangjia Electrical Appliances.
It's just that we can't discard some of our previous partners, especially Chuangwei, which is in the same city as Kangjia Appliances. Mr. Huang also offered me conditions that I can't refuse, so some of our cooperation terms may have to change.
.”
Chen Weirong scolded Huang Hongsheng countless times in his heart. Seeing that the Kang family was about to succeed, he didn't expect that Chuangwei would suddenly intervene, which would greatly undermine his previous efforts.
Before, he had always regarded TCL as the biggest enemy of the Kang family. Both parties were Sino-foreign joint ventures, but their development paths were different.
As a Xiangjiang company, Chuangwei has not been developing in the mainland for a long time. It only cooperated with the Domestic Color TV Corporation at the beginning of this year to establish a joint venture. It does not occupy a large market share in the mainland market. In the past, it cooperated more with Jianan Supermarket in Xiangjiang.
Imported products.
Unexpectedly, the other party also intervened now. Chen Weirong didn't know whether the other party was a newborn calf and was not afraid of tigers. Not long after the joint venture was established, he was ready to stir up trouble.
Chen Weirong said: "Mr. Li, you are also aware of the situation of Chuangwei. Its current main production base is in Xiangjiang, and the production base of the mainland joint venture is still under construction. If you cooperate with the other party, the product supply will be affected."
This is a huge restriction, which is not conducive to the expansion of your Jianan Supermarket and Lingjiang Electrical Appliance Chain Company.
Our Kang family is different. Our production base is in Pengcheng, and the construction of the production base in Guocheng will be accelerated, so you won't have any worries about supply.
In terms of supply price, we at Kangjia can promise you that for products of the same configuration and quality, the ex-factory price will never be higher than that of any home appliance manufacturer in the country."
Of course Li Yuhang is aware of the situation of Chuangwei, but he is not willing to be tied to the Kang family. At most, he only recommends Kang family electrical appliances first. As for what customers buy, he has no control over it. Jianan Supermarket and Lingjiang Electric Appliance Chain Company are even more
We will not only deal in one brand of color TVs, but we will also deal in Chuangwei, TCL, Hisense, etc.
Li Yuhang said with a smile: "Mr. Chen, I won't talk in circles with you. Our cooperation contract is temporarily signed for three years. During these three years, both Jianan Supermarket and Lingjiang Electric Appliances will give priority to recommend your Kangjia Electric Company's products, and your products
It will also be in the best display position.”
Other aspects are fine, except that three years is not the length of cooperation that Chen Weirong expected. In his plan, the minimum is five years.
In the cooperation with Guocheng Supermarket, he directly signed a ten-year cooperation period with the other party. He did not expect to sign such a long-term contract with Jianan Supermarket Group and Lingjiang Electrical Appliance Chain Company at once. He shortened the time by half, and there was
Five years is enough for Kangjia Electrical Appliances to become the dominant player in the local market.
Channels are king is not just talk. Why Chen Weirong did not hesitate to establish a production base in Guocheng and also reached cooperation with Jianan Supermarket and Lingjiang Electrical Appliances Chain Company, just because he hopes to catch up with the channels of these two companies.
Without distributors, no matter how many products Konka produces, they can only be stored in warehouses and are worthless. They only become money after they are sold.
Chen Weirong is more optimistic about the future of Jianan Supermarket and Lingjiang Electrical Appliance Chain Company. These two companies are expanding very fast. He believes that in five years, Jianan Supermarket will have more than 500 branches, while Lingjiang Electrical Appliance Chain Company will have more than 500 branches.
The company will have thousands of branches.
With these two companies promoting Kangjia TV, Chen Weirong believes that Kangjia TV sales will surely reach the top of the country, and by then the market value of Kangjia Electric Appliances will skyrocket in the stock market.
"Mr. Li, I don't know if your life span can be extended a little bit. We can make certain concessions in other aspects. Three years is really too short."
The reason why Li Yuhang chose three years was because of the future. The 1997 financial crisis started in July and the first wave ended around October.
At that time, he will allocate a batch of funds to expand his own industries, including the home appliance industry. At that time, he will acquire a big brand. Jianan Supermarket and Lingjiang Electrical Appliance Chain Company will naturally shift to support Jianan's own brands.
"Mr. Chen, no one knows the details of the follow-up of the cooperation between the two parties. Originally, I planned to sign the contract once a year. Considering that Konka is so sincere and willing to establish a production base in Guocheng, I proposed to temporarily sign the contract for three years.
After three years, if the cooperation between the two parties is good, we can sign a new cooperation."
Chen Weirong saw Li Yuhang's resolute expression and knew that three years was probably the limit set by Li Yuhang. It would not be easy to increase the number of years of cooperation.
After carefully considering the pros and cons, Chen Weirong agreed. He was full of confidence in Kangjia. He believed that with Kangjia's quality and price, Li Yuhang would definitely give priority to Kangjia for cooperation.
It's a pity that he doesn't know Li Yuhang's ambitions. He is not only satisfied with being a channel dealer, but also hopes to build an ecosystem.
From the initial parts to the final product delivered to consumers, they all want to be in control. Especially for the products that Jianan Supermarket mainly sells, they must control some parts to prevent external bottlenecks.
This also caused Chen Weirong to regret the negotiation a few years later. If he had known about Li Yuhang's ambitions, he would never have come to Li Yuhang for cooperation.