On Tuesday, near the Mong Kok Grand Cinema, Zhao Donghuai and Zhou Runfa, who was wearing sunglasses and a mask, looked at the crowds lining up outside the theater. He couldn't help but rub the newspaper in his hand, "No wonder the box office didn't drop much on weekdays."
"The box office on Sunday was more than 1.2 million, and there was still nearly 900,000 on Monday. This drop is unparalleled... It turns out that many young and Dangerous kids are driving up the box office?"
After New World Cinema entered a new working week, the decline was not big, which made Johnnie To, Cheng Xiaodong, Zhou Yunfa and others extremely excited. He was also a little curious. When he walked out, he realized that there were many unruly young men and women queuing up on the street.
There are too many young and Dangerous boys, flying girls and girls.
The gangs in the new world are indeed not down-to-earth, and their image is very different from that of Hong Kong Island societies, but this is a dominating drama in which a small gang rises to power and becomes the leader of the super societies that dominate Hong Kong.
Moreover, the style of New World costume design is a bit biased towards New Era idol dramas. Zhou Yunfa, Wan Ziliang and Lu Liangwei are handsome or domineering enough, and have a strong sense of manliness. Even the sidekicks such as Xing Zai, Guan Lijie and others are all on the catwalk.
What a handsome boy.
The viewing interest this has generated among young people is amazing.
Are groupies crazy?
Zhou Runfa came to see the situation while running announcements today. When his eyes full of excitement swept across the theater door, he unexpectedly said, "Director Zhao, what do you see over there? It seems to be a clothing store, fuck...
…”
Not far from the Mong Kok Grand Cinema, there was also a long queue at the entrance of a shopping mall, with young men and women queuing up.
When several young men and women walked out, they looked at some of them who had just put on new clothes, which were almost the same slim fit as in the new world and highlighted the new black suits of Asian men.
Ah Fa couldn't help but say the wrong words out of his mouth.
Zhao Donghuai almost burst into tears after seeing this.
“Gan, are you so disrespectful of martial ethics??”
It’s only been a few days, and I’ve already calculated everything. Not counting the midnight screenings, The New World has only been in theaters for five days. Why is there already someone selling the same suit on the street?
Isn't it too far off the mark?
Zhao Donghuai knew that after the release of Tomorrow's Heroes in 1986, Ponyboy's windbreaker styles were also sold out in Hong Kong. But just five days after the new movie was released, fashionable suits with similar looks were released on the street?
It’s more than outrageous, you simply don’t want to FACE it!
Afa also started to laugh and cry, "It's really too fast and too outrageous?!"
Zhao Donghuai shook his head, "Forget it, don't worry about it for now."
He didn't want to go into clothing business, mainly because time didn't allow it... He had traveled through time and brought so many tricks with him. He hadn't fully understood the entertainment industry yet. He was new to the industry. If he were to step in and open a clothing factory or engage in clothing design,
Too much deviation.
It's not that it can't be done, but it will take too much time.
The olfactory sensitivity of some businessmen in Hong Kong in this era also surprised him. Even with the various promotional videos and posters on TVB Jade Channel, this is only about ten days, right?
After shaking his head, he planned to leave. Afa said again, "Director, it looks like it will exceed 10 million this week. Then there is a lot of hope for it to exceed 15 million when it is released."
"I'll take it easy for a while and then continue my promotional run."
"Thank you so much. I can't tell you that from now on, as long as it's your film, I'll be there at your call. No matter what the remuneration is, I'll ask for whatever you give me. I'll never bargain!"
Ah Fa still gets some remuneration at the beginning of the film, a total of 200,000, which is a percentage of the salary at the beginning and a percentage after completion. He is already the highest salary of the New World crew, which makes him the biggest celebrity among all male stars.
He no longer cares about the remuneration, he only cares about the momentum and the box office poison, and his gratitude is not fake.
Zhao Donghuai smiled and nodded, "It's easy to talk about this. When we can hold a celebration banquet, I will send red envelopes to all of you. But for the next part, I may direct an action movie."
"As for the sequel to the New World, we will first look at Lao Du's situation. If you want to continue participating, discuss it with Sir Du."
Ah Fa also nodded repeatedly, "Then I'll wait for the good news about you and Sir Du, director."
At this moment, the BB camera on Zhao Donghuai rang. He waited for him to grab it and take a look before he smiled and said, "I'm going to make a call."
There are public phone booths on the streets of Mong Kok. I took my change and made a call. His expression was a little strange. Ah Fa asked curiously, "What happened?"
Zhao Donghuai shook his head, "People from Lixin Group want to date me, but I don't know yet."
Lin Baixin of Lai Sun Group? Director Zhao knew that this Lin Sheng was a Hong Kong Island tycoon and would join ATV in the future and take over the big stick of Qiu Sheng of ATV. But that was in 1988. Now Lin Baixin wants to see him.
It has to do with clothing.
There are new suits of New World style near Mong Kok Cinema!
In addition to being a future TV station tycoon, Lam Pak-yen is also a clothing and real estate tycoon in Hong Kong. His Lai Sun Garments is not only limited to Hong Kong Island, but also a large agent for many European and American famous brand clothing, and is also a predator of self-produced brands.
Could it be that the New World movie has led to a hot promotion of a new costume, and the new costume does have that... good-looking, handsome and beautiful style, and is very popular.
So Lai Sun wanted to ask him to discuss advertising and investment for the new film? In 1987, that Lin Sheng would also spend 1.3 billion Hong Kong dollars to acquire the listed clothing brand Crocodile Shirt.
Of course, the caller was not Lin Baixin herself, but a manager from Lixin Garment.
Zhou Runfa was stunned, "Lixin Group? It seems that someone there also made an appointment with me, saying it was for an advertisement, and wanted me to endorse clothing..."
If even he is like this, then he is really gone.
It's all about the new suit.
Zhao Donghuai couldn't help but sigh, "If it weren't for the lack of time, our crew should have crowdfunded to open a clothing factory and take advantage of the movie's success to boost the clothing business and profits."
"Of course, even if you do that, you will just make a quick buck. No matter whether it is Lixin's big capital in the clothing industry or those European and American brand clothing, they will not miss such an opportunity to make money. Once you are on the opposite side of them, you will want to make money.
It’s not difficult to make small money, but it’s not that easy to pick up big money.”
He even went to make money collecting waste paper, but he faced the assassination plots from the society again and again... If he really entered this kind of white clothing industry, those big guys wouldn't let him get rich at will.
However, if Lai Sun Group wants to advertise in his new film, he will not refuse. Just like Cheng Long, who shoots modern fashion dramas and even car sponsorships are year-round, not to mention other advertising placements.
Zhao Donghuai is actually quite short of money.
In 1985, the Shaw Theater chain was leased and sold to the jewelry and watch industry tycoon Pan Disheng. If there was a chance, he would not mind renting and buying the theater chain from Shaw Tycoon. In 1983 and 1984, it was also Hong Kong Island Real Estate.
A low period.
In 1985, the Plaza Accord began to show its power again.
The mainland lacks enough monetary units other than the RMB. His waste paper business is a stop-start business. It is not enough to rely solely on the waste paper business to grasp the pulse of this era and quickly accumulate and rise.
If you don’t know one or two cinema lines, how dare you say you are a time traveler and open a double link?
…………
On the Monday working day of the new week, the box office of New World was nearly 900,000, Tuesday 930,000, Wednesday 780,000, Thursday 87, and it exploded again starting from Friday, 1.23 million, 1.55 million, 1.43 million.
Including the more than 3.7 million in the first week, the cumulative box office in the 11 days of release was just over 11.39 million.
Calculated from all the films that have been released since the first day of the Lunar New Year, it has ranked sixth on the 1983 annual box office list. The seventh-ranked film is Burning Old Summer Palace, which was released on the same day as New World, with more than 9 million.
When this daily data was accumulated, the entire Hong Kong film and television industry was in an uproar and raised eyebrows.
A group of newcomers may be behind the scenes, with poisonous hair and a group of newcomers, to stage such a box office hit? It's a bit scary.
This drama, in addition to being well-received, was also a hit at the box office??