Chapter 10 You can also sell beef with a sheep's head
Naturally, neither Li Yi nor Li Zhenye could agree immediately.
Although the plan mentioned by Mu Nanxing is theoretically feasible, both Li Zhenye and Li Yi still have concerns.
Li Yi's concern is whether what Mu Nanxing said can be done?
After all, although Oceanwide Cinema Group is very strong, it is also a relatively powerful theater group in the industry.
However, Mu Nanxing is just the general manager of the humble Oceanwide Film and Television, a subsidiary of Oceanwide Cinema Group.
All his plans are based on the premise that selling dog meat over sheep's heads can create hype.
Although I am relatively confident in the movie, whether the audience can buy it is another matter.
Mu Nanxing also knew that Li Yi and the others could not just agree to hand over the film to him for distribution in vain, so after talking for a while, he also said goodbye and left.
"What do you think?" Li Zhenye looked at Li Yi and asked.
Li Yi touched his chin and said: "If what Mu Nanxing said can be realized, it would be a good strategy. But I have some doubts about how many viewers can be attracted to the midnight show? If the audience is too small, then at the beginning
The cannon will be a dumb cannon."
Li Zhenye nodded and said: "As an alternative, the response to today's film viewing meeting was good. Maybe other companies are willing to distribute it?"
Deep down, Li Zhenye still hopes to find a more powerful publishing company to cooperate with.
Li Yi nodded and said, "Then wait a little longer!"
Although he did not have any expectations, Li Yi did not refute his father's intention.
This is also true.
After Ou Mingming watched "The Gift from Room No. 7", he wrote a detailed viewing report very seriously as soon as he went back and handed it to the department supervisor.
Unfortunately, what she didn't know was that her report was shelved without being seen at all!
Several other companies were similar. Even if they were seen, they would just smile and mutter, saying that young people are still too naive.
Li Zhenye has been calling frequently these days to inquire about information, but the answers he gets are all apologetic!
That is to say, he found several good distribution companies through some connections. As a result, every one of them was politely rejected.
Similarly, in the past few days, Li Zhenye and Li Yi are also investigating Mu Nanxing and Fanhai Film and Television.
In the end, there was both good news and bad news. The good news was that Mu Nanxing was indeed the new general manager of Oceanwide Films, and his father, Mu Xudong, was indeed a shareholder of Oceanwide Cinema Group.
And it holds a large share, making it the third largest shareholder of Oceanwide Cinema Group!
But the bad news is that Fanhai Films is very small and used to specialize in producing and distributing domestic horror films.
And the distribution channels are basically limited to theaters under the Oceanwide Cinema Group!
Therefore, the authenticity of Mu Nanxing's statement that it can provide midnight screenings for no less than a thousand screens is questionable.
"If it can be implemented in the contract, it's not out of the question!" Li Yi thought for a while and said.
"But I always feel that it's not very reliable." Li Zhenye still feels that Mu Nanxing and Fanhai Film and Television are not very reliable.
"We have no other better choice now." Li Yi spread his hands and said.
At this moment, Li Yi's cell phone rang.
Li Yi took a look at the caller ID and realized that you really couldn't speak behind anyone's back. Just speak to Cao Cao and Cao Cao would be there.
The caller was none other than Mu Nanxing!
...
Jingcheng, Peninsula Coffee.
Li Yi, Li Zhenye, and Mu Nanxing arranged to talk here.
"Mr. Mu, to be honest, we have learned about Oceanwide Films. As far as I know, the distribution scale of Oceanwide Films' previous movies is usually no larger than 500 screens. Therefore, what you promised before will be at least no less than 1
With a thousand screens, we want to know how Mr. Mu can ensure that it can really be done?" Li Zhenye said.
Mu Nanxing was not angry but happy when she heard this. After all, what Li Zhenye said meant that he really wanted to cooperate with Oceanwide Films.
"I can guarantee this and it is written into the contract! Of course, I know that you two must have doubts about whether I am telling lies. In fact, if you knew our previous business, you might not be like this.
No worries." Mu Nanxing said with a smile.
"Actually, the movies we released before usually had less than 500 screens. This is because the potential of the movie itself is limited. If there are more movies, it will not only make no money, but will waste resources. Therefore, this does not mean that we can only get 500 screens.
A screen!" Mu Nanxing explained.
"And not only that, we can also borrow screens. If a movie performs relatively well and the attendance rate is higher than usual, we will add more screens. After all, for us and theater chains, attendance is the key!
And if "The Gift of Room No. 7" is handed over to us for distribution, I will try to borrow as many screens as possible and strive to make "The Gift of Room No. 7" a dark horse within the first three days..."
Li Yi and Li Zhenye looked at each other, and they had to say that neither of them understood this aspect.
But since Mu Nanxing said that these can be written into the contract, then it should be possible.
In the end, after discussions between Li Yi and Li Zhenye, they decided to cooperate with Oceanwide Films.
Mu Nanxing from Fanhai Films promised that the opening screen will cost no less than 1,000 yuan. Of course, the time slots will be free time and midnight screenings.
As for Fanhai Film and Television, it will allocate no less than three million in publicity funds for preliminary publicity.
As for whether to increase the publicity budget, it depends on whether the previous strategy is successful.
However, the promotional poster designed by Mu Nanxing still shocked Li Yi and Li Zhenye.
Because it follows the promotion and distribution method of domestic horror films, it is indispensable to use false pretense to sell dog meat.
But Li Yi didn't expect that Mu Nanxing was really a genius.
The content of the poster is of a prisoner in Room 7, pushing a box, with a pair of children's eyes exposed inside the box.
This is indeed the content of the movie, but the problem is that the entire poster is in a horror style.
Especially in "The Gift from Room No. 7", the word "gift" is written in the form of blood dripping, which makes it look like a strong domestic horror style.
People who don't know why may mistakenly think this is a horror movie.
In particular, the eyes exposed in the box have been given a hairless special effect, making it look like a child has been kidnapped and put in a box.
To be honest, Li Yi regretted handing over this movie to Oceanwide Pictures for distribution.
Because this is so weird.
But that's not all!
Mu Nanxing, or Fanhai Film and Television, also designed several posters!
One of them, after Li Yi watched it, he almost thought he was filming a thriller.
In that poster, a group of prisoners in Room 7 were shown.
Each prisoner was shown a hideous face.
Then there are subtitles next to it.
What a robber!
Scammer!
Arsonists!
etc!
The most outrageous thing is that Li Yongjiu, the character played by Li Yi's father Li Zhenye, was also placed on it.
The words marked are also the biggest, **** criminal, murderer!
And in the middle is the box!
This poster gives people the impression that the child in the box is kidnapped by this group of extremely vicious criminals.
The outcome can be imagined!
Anyway, Li Yi is speechless. He can only say that Fanhai Film and Television is really full of talents!
However, Mu Nanxing was very satisfied with the designed posters and promotional photos.
However, not to mention, after such changes, these posters are really quite bluffing.
Moreover, with a movie title like "The Gift of Room 7", if you haven't seen it, coupled with the misleading poster, it will indeed make people think that this is a thriller!
As for the final effect, whether those deceived viewers will be furious is not a problem at all.
According to Mu Nanxing, I am not afraid that these viewers will feel cheated, but I am afraid that they will not be shocked!
Mu Nanxing also said with a pity on her face: "It's a pity that Chen Ying'er's character doesn't have any sexy and naked scenes in the film. Otherwise, the publicity could be more eye-catching!"
Li Yi wanted to punch Mu Nanxing in the face, but the fact was that what Mu Nanxing said really made sense.
Take a look at those domestic horror movies. The opening picture is really the first picture, and the content is all made up, and that picture must be a picture of a beautiful woman!
Then when Mu Nanxing showed the last poster, Li Yi was completely convinced.
The last poster is densely packed with the names of the actors, with a very exaggerated title: The most luxurious lineup in the history of domestic horror films!
Among them, the C position is naturally given to Chen Ying'er, who is somewhat famous. As for the other actors, let alone the other actors, it is true to say that the most luxurious lineup of domestic horror films is true.
After all, whether it is Li Zhenye or Luo Xian, although these people are not destined to star, they are all veteran actors and have filmed a lot of movies.
There are really not many people who know them in China.
They are all long-established green leaves in Hong Kong. With so many old green leaves gathered together, it is really nothing to say that the lineup is luxurious!
Of course, whether it is a whimsical idea or a random mess, the most important thing is to see how the audience reacts in the end.
These posters designed by Mu Nanxing and Fanhai Films naturally hope to attract more viewers to buy tickets to watch the movie.
As for the movie "The Gift of Room 7", because it was released in this special way, how many viewers can be "cheated" into buying tickets in the first batch can be said to be very important.
...
July is the summer season. During this period, the domestic film market is booming.
Big productions are released every week!
In comparison, a movie like "The Gift of Room 7" seems insignificant.
At this same time, few people knew that such a movie was about to be released!
In fact, no matter what the schedule is, whether it is a popular schedule, an unpopular schedule, or a midnight show, it is all the same!
Of course, July has the advantage that the weather is relatively hot, so there are naturally more night owls.
