Chapter 1888. Please give me a few more bowls of this chicken soup.
For a time, discussions broke out in the conference room.
Everyone has their own understanding of this short film and this story. Some people like the mother's strength and perseverance in adversity.
Some people also like the mutual understanding and care between the mother and son.
Similarly, some people also like the mother's honesty and persistence in paying off her husband's debts even though the family situation is not good.
Others like the understanding of the boss and the lady boss, who treats every customer with such warmth and thoughtfulness.
The mother and son only ordered one side, and everyone could feel their embarrassment, but she faced it with the most sincere attitude as always.
The boss silently added half of the meal. He expressed his concern carefully and silently, but he was afraid of hurting their self-esteem and embarrassing them.
This short film is actually a very dull and simple story. At first glance, it seems more like giving everyone a bowl of chicken soup for the soul. However, you must know that people do not live to eat, but there are some things in the world.
A very powerful thing may seem useless, but it can make people create more value later. This is the meaning of this story.
Soon, this short film was released on CCTV.
The comments from viewers who saw the short film were quite interesting at the beginning.
"What a weird short film. It doesn't look good at all, more like a bowl of chicken soup, but why the hell can't my eyes turn red?"
"Obviously it's very simple and dull, but I can't help but move people. As expected of you, Director Dog!"
"So, what's the problem?"
"Obviously I hate Chicken Soup for the Soul, but why do I feel so warm inside when watching this short film?"
"It's just Chicken Soup for the Soul, but it's weird. It seems a little different from other Chicken Soup for the Soul works. No, I have to read it again."
"Chicken soup for the sake of chicken soup is of course not advisable, but if this bowl of chicken soup is really stomach-warming, why do you force yourself not to like it?"
Because "A Bowl of Yangchun Noodles" was originally invited to be created for "Entrepreneurship", so naturally, the protagonist of the program broadcast that day was also the entrepreneur Cao Rui who once brought a big oolong to this program.
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After watching this short video, I almost burst into tears.
He said: "The short film does not show how the family lives despite the debt, but I know.
In fact, people who are in debt can best see the faces of everyone around them and understand the so-called worldliness.
When you are in a good mood, everyone is willing to listen to everything you say, even if you fart, they will say it smells good;
And when you are in trouble, no matter how reasonable you are, others rarely agree with you, and sometimes they just agree with you.
So, this mother is really great!”
"From a realistic point of view, the noodle shop owner did not pay much, just 2 pieces of dough, but he was honest, kind, and warm-hearted. He said a few sincere "Thank you, Happy New Year!" with the meaning of encouragement and blessing!"
But it gave the mother and son, who were forced into trouble by the cruel reality, the courage to face the difficulties and go through those difficult days. Their good deeds were rewarded, and the noodle shop's business became more and more prosperous.
This story also gives us a revelation: Don’t ignore your influence on the environment. Always have kind thoughts. Maybe your sincere care from the heart may seem insignificant on the surface, but it can bring great benefits to others. Infinite light.
In fact, what is entrepreneurship?
I think the noodle shop owner and his wife’s attitude towards the mother and son, as well as the mother’s courage and integrity in desperate situations, are the true entrepreneurial spirit!
From a commercial perspective, a move by the noodle shop owner and his wife, and that happy table that has been preserved for more than ten years on New Year’s Eve, won this ordinary noodle shop how many customers? The influence of a bowl of noodles is not only to fill customers’ hearts. A full stomach brings warmth to the customer's soul. The noodle shop owner's humanistic way of doing business, which regards warmth, care and respect for customers as the way of running the business, is worth emulating and learning from all entrepreneurs. "
The program team of "Entrepreneurship" naturally hopes to promote it.
So how to generalize it?
So, they interviewed many successful entrepreneurs for this short film.
Originally, some people only watched this short film because of the reputation of the CCTV program team.
But after reading it, I was amazed.
Many entrepreneurs even regard this work as a business classic and require their employees to read it!
In fact, the appearance of this film has a special background, which is the economic collapse of an island country in another world.
At that time, the appearance of "A Bowl of Yangchun Noodles" caused many companies that were struggling to use it to encourage their employees.
Although the world, economic crisis, etc. seems to be behind us.
But in fact, which company's development process is all smooth sailing?
Especially for entrepreneurs like Cao Rui, these domestic private entrepreneurs, the feelings are even deeper.
Because they have all faced such adversity, and no one dares to say that their company will never encounter adversity.
In addition, this short film itself is benchmarked against "Entrepreneurship" and serves as a promotional video for this program, so it has entered the attention of these entrepreneurs so quickly.
The appearance of this work can be said to be timely, and it has become the favorite of many businessmen almost immediately.
Of course, different people will have different feelings when watching this short film.
Ordinary people see the beauty of human nature, the courage to face difficulties in adversity, the dedication of integrity, and the mother's words and deeds to her children.
These are actually enough.
For many entrepreneurs, they can also use such a work to motivate their employees.
For example, keeping that table for many years.
In the eyes of ordinary people, it is a sign of good intentions and perseverance. When the mother told about the changes in the family, the boss and his wife listened motionlessly and wiped their tears with a towel. It can be seen from these subtle actions When they came out, the boss and the landlady were sympathetic, so they prepared the reservation sign, so even though the price of the noodles had been increased, the price was always the same for the three of them, mother and son.
But for operators, this can actually be said to be a classic example of brand management.
For more than ten years, we have continued to maintain the same style.
That old table, that reservation sign, and that touching story are the brand's management methods in itself.
