As for main theme movies, in fact, compared to other movies, the conditions for spontaneous publicity are much better in this regard. Basically, it can be said that as long as you can gain momentum, you don't have to worry about no one cheering for you.
But this momentum must really arise, rather than being created by oneself.
Otherwise, it will be very embarrassing. A lot of people will praise it, but in the end, the fans will treat it like shit. So what should we do?
How can I continue to help you promote next time?
"The World" is naturally not included in this list. Li Yi's movies themselves are enough for them to have the confidence to wave the flag. Plus this time, indeed, the movie "The World" is very good both in terms of reputation and box office.
Yes, so they naturally happily provide the icing on the cake.
At this time, the official media also began to take action. Of course, this must have a lot to do with the fact that "Survival of the World" is the main theme movie.
Official media from all walks of life in the outside world began to exert their efforts for one reason or another.
""If miracles have a color, it must be Chinese red!"
"I don't want to give up!"
“Happy and grateful!”
"The fruit of loyalty and glory!"
Wait, wait, the title is vividly written on the paper. It is not without reason that as a main theme movie, it can become the mainstream of the market and make a hit.
In fact, this is the reason.
Generally speaking, official media rarely advocate for a certain commercial film, unless it is relatively special, such as local official media. Generally speaking, only those that have a close relationship with the local area will report it. Otherwise,
, after all, movies are still entertainment products.
But main theme movies are an exception.
Once a main theme movie has a good reputation and popularity, there will be additional support from the official media.
Of course, as a director, Li Yi also cannot escape the basic rules of making publicity and announcements for movies.
Even though he has become a top director, movies are inseparable from publicity.
Of course, he has more choices and greater autonomy than others.
Li Yi rarely appears on any variety shows. At most, he appears on some talk shows, and they are not that entertaining.
For example, this time, he and several creative members of the crew accepted CCTV's "Focus People" column.
This program is not limited to the entertainment industry or a specific circle. The name "Focus Person" highlights the characteristics of this program.
Usually the program invites the most outstanding and popular relevant people to appear on the program for dialogue and interviews.
And there is no doubt that "Turn Out" is definitely the biggest hit recently.
In addition, Li Yi's identity is enough to qualify for such a program, so this is not the first time he has been invited. It's just that Li Yi has never accepted the invitation in the past.
"He is praised by fans as the director who is best at making tears, by overseas fans as the most innovative director, by Hong Kong fans as the contemporary glory of Hong Kong movies, and by Asian fans as the light of Asian movies...
..."
The introduction by Chen Xu, the host of "Focus People", honestly made Li Yi, who was waiting for the appearance at the back, a little blushing.
Others, however, don't see anything wrong with these nicknames.
After all, Li Yi is really awesome. From the perspective of domestic movie fans, the most iconic thing about Li Yi is that his movies and short films can always make people burst into tears!
For overseas movie fans, the original "The Truman Show" can be called the king of creativity.
For fans of Hong Kong movies, it is a great honor to have a great director like Li Yi, who can dominate any market, in a world where the glory of Hong Kong films has faded.
At the same time, as far as Asia is concerned, no one can beat it! So it is well deserved to be called the light of Asia!
"His movie "Garland Under the Mountain" made the main theme movie set a box office record for Chinese-language movies at the time, and also set off a craze for main theme movies. Recently, as the main theme craze has receded, many people say that main theme movies are no longer available.
Favored by the attention, many main-theme commercial blockbusters have been suspended, but "Surrounded by the Sky" has once again made people re-understand the main-theme movies!"
"Then let's invite this great Chinese film director, Li Yi! Welcome!" After Chen Xu finished speaking, the audience burst into applause.
Li Yi walked out from backstage.
Next, several movie stars and movie queen-level starring actors from the crew were invited, as well as a rather special person, Zhao Guangming!
"Welcome the crew of "The World" to be guests on "Focus on Characters"! Director Li, Teacher Chen, Teacher Lin, Director Zhao, and Teacher Chu, welcome!"
After the routine greetings, we started to get down to business.
The program "Focus on People" is actually not much different from other interview programs.
The routines are actually pretty much the same.
However, in comparison, due to the broadcast platform and the identity of the people interviewed, this program seems to be less entertaining and more authoritative.
"Director Li, what gave you the idea of filming "The World"?" Chen Xu asked.
"Actually, the idea came up very early. What should I say? Everyone who has watched "The World" should know that some of the plots in this movie have appeared in "That Rabbit That Year". In fact,
When I was working on "That Rabbit", I already knew about this history. Of course, the idea of forming a complete story came at the beginning of this year."
"At that time, I had a small gathering with Teacher Lin and Teacher Chen and talked about the current status of the main theme movies."
"In the first half of this year, there were a lot of main theme movies released. In the first half of the year alone, nearly twenty main theme movies were released. Unfortunately, compared with the popularity of main theme movies in the past, it seems that this year's main theme movies have encountered a cold reception from the audience.
Most of the movies with the main theme have a bad reputation." Li Yi spoke eloquently.
"At that time, we were chatting and analyzing, what was the cause?"
"Oh? Then what does Director Li think is the cause?" Chen Xu suddenly became interested and asked.
The movie fans and audience members below were also quite curious.
"There are many reasons. One is aesthetic fatigue. Movies of the same type appear together, so they are naturally not new. The other is that many movies are in a hurry to be released, so the time from preparation to shooting to release is very short. It seems
It was very hasty and the script was not polished at all, so it was not adapted to the situation after it was released." Although Li Yi was not afraid of offending people, there was no need for it and he just talked about some more objective issues.
"But it didn't take long from project establishment to release for "The World", right? How did you polish the script in such a short time?" Chen Xu asked directly following Li Yi's words.
