Although "Into the Dust" and "Warm Spring" were screened together, they were not screened in a bundle. Of course, discount packages were also launched.
At first, Li Yi thought that the box office of "Warm Spring" would be higher than that of "Into the Dust".
After all, although "Warm Spring" seems to be a lot less deep than "Into the Dust", the former is a commercial film, while the latter is an artistic film.
However, the result surprised Li Yi.
Because the performance of "Into the Dust" is no worse than that of "Warm Spring".
Moreover, the topic popularity and so on are all higher than "Warm Spring"!
However, after reading the audience's reactions, you can understand what's going on.
"Although "Warm Spring" adheres to Director Gou's usual style, to be honest, the plot is too cliché. It is a tear-jerking drama film that is based on a rural area. It praises the truth, goodness and beauty in the same way. Although it can be regarded as one of the outstanding rural films in recent years.
It’s a commercial film, but it still lacks a bit of flavor.”
"Children like Xiaohua, and villages like Shaoyao Village, where the whole village is simple and kind, may only exist in movies. This is like a local fairy tale. Although it is quite heartwarming to watch, many details cannot be tolerated.
I have to think about it, but commercial films complement each other."
"I thought I could withstand the tear gas attack in the first hour, but I am not afraid of your jokes. In the last half hour, I had to cry in my eyes. This is not a very good movie, but I haven't shed tears in how many years!"
"The most miserable people are put together and bullied, and then the two retaliate with kindness. In the end, everyone is moved. Everyone bursts into tears and agrees; then why do you still scold those who treat the happiest people
The happiest things are piled together, and then there are a lot of people who are happy with them, and then the happy ending movie is a bad movie?"
Why is there this topic?
Because there is such a phenomenon that no matter what the subject of the work is, the widest audience will always be the middle class.
Compared with "Warm Spring", the evaluation of "Into the Dust" is actually more polarized, but its popularity is much higher than that of "Warm Spring".
"Who can be selfless to others and who can repay evil with kindness. This kind of movie can really remind people of their own greed, selfishness and darkness. The reality is that good people only exist in movies, but movies bring warmth and hope after all."
What's interesting is that "Into the Dust" has attracted many editorial critics.
For example, this time "Into the Dust", a topic involved, or an extended topic, made this group of editorial commentators and even some scholars come out to comment on it.
Many people feel that although this statement is a bit absolute, it is true that the vast majority of cultures that can be discussed in the mainstream view are cultures that embody middle-class tastes.
For example, according to relevant data, for movies like "Into the Dust", first- and second-tier cities accounted for 79% of the total box office. The box office of Beijing and China alone accounted for a quarter of the total box office.
.So, there is really nothing wrong with saying that "Into the Dust" is just a peasant movie made for the middle class in first- and second-tier cities to "watch".
"To be honest, I don't know what the director wants to express? To gather all the tragedies together and then have a more tragic ending. Anyway, this is not the countryside I imagined."
"The suffering is captured in a poetic lens. Throughout the film, the emotions between Ma Youtie and Cao Guiying are very touching, but is Ma Youtie really a farmer? I doubt he is a poet, right? Ordinary farmers can open their mouths.
Shutting up is a philosophical statement?"
For rural-themed movies that take farmers as the protagonists and tell stories about farmers, the target audience is also not farmers.
After all, it’s almost hard to see even beggars on the streets now, and it’s almost hard to imagine being hungry or not having enough food and clothing.
"Into the Dust" has obviously stirred up more topics. This is because, for many people of this era, in their perception, plots like the one in "Into the Dust" rarely appear.
of.
Today's film and television productions mainly target the middle class.
This is understandable.
But there are some exceptions, especially some films related to reality, some films that reflect reality and criticize reality, which often make this group of people feel like they are in a state of shock.
However, this argument has been appreciated and affirmed by many people.
So a famous professor put forward an argument: "All the cultural phenomena we are talking about today are actually middle-class culture. Even a major problem in Chinese social culture is that except for middle-class culture, we cannot see
It’s a different culture.”
This is true for many cultural and entertainment works, regardless of category.
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The question is what story is filmed in "Into the Dust"?
What story is being told?
It’s a rural-themed story, but how many farmers are there in the city?
"There are too few movies like this. In fact, it's not the filmmakers' reluctance to make them. It's the fact that even a great director like Li Yi didn't dare to tell everyone directly that Ma Youtie is dead! You can imagine what would happen if this happened.
If it’s shot, then I’m afraid that if it’s in the name of director Li Yi’s work, there’s a high chance that this movie won’t be released.”
Even if my parents were farmers once, they are no longer farmers now.
Many movies are reviewed by film critics, which is their profession, but editorial critics, generally speaking, are less likely to criticize some film and television works.
So whether it is a director, an investor, or expanding to the market level, it is natural to do what they like. To put it simply, because these are their food and clothing parents, so any social culture will gradually evolve into
middle class culture.
"Is there such a place today? Anyway, I don't want to believe it. At least I haven't seen it. Maybe I am ignorant."
In fact, many movies are not afraid of polarization, but are afraid of being the same.
This topic is: Are today’s cultural phenomena all middle-class culture?
"It's too indifferent to film other people, but if you think about it carefully, does this situation really not exist in real society? The answer is no, and suddenly I felt that this movie is really good."
So it was very interesting to tell the farmers’ stories to the citizens.
This is true for film and television works, and this is true for musical works.
Therefore, there is a situation where film reviews are polarized.
What's even more interesting is that "Warm Spring" was also released at this time, which made many people a little confused.
Is it "Warm Spring" or "Into the Dust and Smoke"?
What does the countryside look like in your mind?
Everyone has their own understanding.
When a movie becomes a hot topic, box office is naturally not a problem.
Even though "Into the Dust" is actually not the kind of movie that makes people burst into tears after watching it, it is more of a silent depression. All in all, after watching this movie, I am definitely not as comfortable as watching "Warm Spring", but the box office is...
