After the short film "It's the Best" was broadcast, and after the news that "The Story of Hachiko" was announced to be released on Singles' Day, November 11.
Many people were surprised to find that Li Yi was scolded again.
The hot search topic #Please be a human being, Dog Director! #is unprecedentedly popular!
Directly airborne into the top three hotly searched topics.
And the message below almost made Li Yi scolded.
Some silly netizens even launched a campaign to boycott the movie directed by Li Yi.
As a result, quite a few netizens participated.
It's just that even a fool can see that this is no boycott. This is obviously promoting Li Yi.
Believe it or not, those who initiated the boycott will probably be the first people to go see Li Yi's movie?
The most intuitive impact is that the theater representatives came directly to the door this time, instead of waiting for Oceanwide Films to find them.
Of course, part of this is the early promotion of "The Story of Hachiko" and the reason for the unprecedented popularity of the topic.
At the same time, it is also because this schedule can actually only be said to be a relatively unpopular schedule.
In the same period, it can be said that there is no one who can beat "The Story of Hachiko"!
This has also led to theaters flocking to "The Story of Hachiko", a movie that is likely to be a hit.
If it were a popular period, they might not be so proactive.
Popular schedules have the advantage of popular schedules, that is, a larger audience base, but they also have disadvantages, and competition is unprecedentedly fierce.
The disadvantage of unpopular schedules is obvious, that is, the audience base is smaller. After all, everyone has to go to work and go to school, so there will definitely be fewer people going to the movies.
But the advantage is equally obvious, that is, during unpopular schedules, there are usually no strong competitors.
The competition mentioned here is not just film arrangement, but also publicity and publicity.
And "The Story of Hachiko" chose to be released on this non-scheduled schedule. Obviously, there are almost no movies in the same schedule that can compete with it.
In fact, Li Yi's previous movies have always been relatively low-key in terms of publicity, but after the two movies were so successful, there is no need to be so low-key in publicity this time.
Because, the previous time was because there were strong competitors in the same period. At that time, no matter how much money was spent on publicity, could we still outnumber the opponents?
But this time is different. This time there is no obvious opponent. Everyone is focusing on "The Story of Hachiko", and the same focus is on Li Yi.
As the saying goes, nothing can last but three. Li Yi has already made two successful movies in a row. If the third movie is a big success again, his fame, status, identity and status will also be improved again.
Originally, according to Mu Nanxing's idea, he directly used Li Yi's signature "tear-inducing"!
Promote the most touching movies of the year, etc.
However, after paying attention to the public opinion on the Internet, Li Yi hoped that this time Fanhai Film and Television could use a different method of promotion.
"The most heartwarming movie of the year?"
"Mutual salvation between humans and dogs?"
"Li Yi's transformational work?"
"The most heart-warming and healing film?"
When Mu Nanxing saw these slogans listed by Li Yili, her first reaction was, are you kidding me?
He saw the sample film of "The Story of Hachiko" and cried so hard that his eyes were swollen. Then, Li Yi told him that the main promotion of this movie is warmth?
A work of transformation?
The most heart-warming and healing movie?
At this moment, he was particularly able to understand those netizens. If he had changed his position, he would also have wanted to point at Li Yi's nose and say: "Please, be a human being!"
Still the most heart-warming and healing?
I’m afraid it’s the most heart-wrenching and depressing thing, right?
With such publicity, wouldn't he worry about someone touching the network cable and coming to beat him?
"Do you think movie fans will believe these propaganda? And, is it too fake?" Mu Nanxing looked at Li Yi with a suspicious look on his face.
"How can you tell lies? Let me ask you, is the first half of the movie very heart-warming? Very warm?" Li Yi said calmly.
"Well, this is indeed true, but the second half..." Mu Nanxing felt that such publicity was too deceptive, and she was still a little hesitant.
"In the second half, I didn't say that this movie is not tear-jerking, right? And we can also use the most touching slogan." Li Yi said with a red face but his heart was not beating.
"Is such publicity useful?" Mu Nanxing still didn't quite understand.
"Why is it useless? No one believes it anyway, so if we focus on promoting warmth and healing, wouldn't it be more topical?" Li Yi said with a smile.
"This... forget it, you are the director, you have the final say!" Mu Nanxing shook his head and said, anyway, it will be Li Yi who will be scolded then, what does Mu Nanxing have to do with him?
Therefore, as the Double Eleven release date is getting closer, Oceanwide Films has also begun to go all out to promote the movie.
"The most healing movie of the year "The Story of Hachiko"!"
""The Story of Hachiko, the Loyal Dog" tells the story of the mutual redemption between humans and dogs. On November 11, the heartwarming journey begins!"
""The Story of Hachiko" is director Li Yi's transformation work, focusing on warmth and healing elements!"
What made Mu Nanxing feel even more outrageous was that according to Li Yi's request, the promotional posters and stills released were almost all scenes of the warm interaction between the professor and the dog.
At the beginning, the publicity effect was like this...
"Come again, come again, that's enough! Still warm and healing? How dare you do such false propaganda?"
"Haha, I'm afraid the people upstairs don't know what Li Yi's urine is. They can even promote "The Gift from Room No. 7" as a horror film, what else can't they do?"
"The most heartwarming and healing? I think it is the most heart-wrenching and depressing, right?"
"Go watch the short film "It's the Best". There's really nothing wrong with it. The early stages are very warm and healing, but only if you have the ability not to watch the rest!"
"Is Director Dog scared? He doesn't dare to promote directly, and he is still secretive. Do you really think he can hide it from our sharp eyes?"
However, with the efforts of Fanhai Film and Television, more and more posters and stills have been released.
Some netizens are also a little suspicious.
"No, look at this poster and stills, they are indeed very loving and warm!"
"Yes, the picture of the dog looking at the mistress upside down is very cute, isn't it?"
"Those pitiful and innocent little eyes are so healing to look at!"
"Perhaps, this time, it's true. Director Dog may also have a conscience!"
Not only that, at this time, the creative members of the crew also began to run announcements to promote, and naturally they were also asked, what type of movie is it?
Liang Dong's answer is also very interesting: "The parts I played are indeed very warm and healing!"
There is indeed nothing wrong with what Liang Dong said. After all, the real tear-jerking part comes after his play is finished.
But Liang Dong's words obviously had the effect of confusing the public.
Many netizens are a little confused. The male protagonist Liang Dong said this. Could it be that this time, the bad director Li Yi really found out his conscience?
Did you really make a very warm and healing movie?
