Regarding the promotion of "Heartbeat", Dean Films still attaches great importance to it.
After all, Li Yi has a great record. Although they also know that "Pumping Heartbeat" is actually very different from the previous Li Yi movies. This is a relatively niche film, but it is still
There is no intention of looking down upon.
Publicizing a movie is really not an easy task, after all, it involves millions or even tens of millions of dollars.
And if the promotion of a movie is done well, it can definitely turn decay into magic.
Li Yi does not have much confidence in the film "Heartbeat", but he still feels that the promotion and release of this film in his memory were done very poorly, otherwise it would not be a film that would be praised by many
A well-received film, even if it is a niche film, even if it is a literary film, will not only make less than two million US dollars at the box office.
Don't talk nonsense. Americans don't like fresh movies and are not used to watching this kind of movies. Although there are few movies of this kind, it's not impossible. Maybe the box office won't be as big as those commercial blockbusters, but it won't be as low as the dust.
went.
Therefore, Li Yi still wants to try hard. Times are different again, and his reputation is much greater than that of the previous director of this film, so he thinks there is still hope.
In fact, public opinion is quite easy to stir up here in the United States.
This time, the strategy of Li Yi and Dean Pictures is actually very simple, that is, to promote retro!
What is ancient?
To be honest, there are not many small and refreshing movies in Hollywood, but if you want to say there are few, there are quite a lot of them.
And many of them were before the prevalence of decadent culture.
At that time, it was really not uncommon to make pure love films, fresh films, etc. However, after the degenerate culture became popular in North America, such things became less popular.
But there are also people who have tried to make this type of film, but the market didn't buy it.
The benefits of relying on a Hollywood media giant like Dean Pictures became apparent at this time.
Dean Pictures first chose a target, a small and fresh literary film from the 1990s that had a very good reputation but a poor box office.
This film was also released by Dean Films that year, and the rest was very simple.
Dean Pictures started to operate, so that this old movie called "Little Children", yes, it is somewhat similar to "The Heartbeat", began to be released in some special theaters.
Hollywood has always had some theater chains that play fringe movies or old movies all year round.
Of course, the theaters in this kind of theater chain are usually not large theaters, but are similar to community theaters or charity theaters.
"Little Children" is a Hollywood movie in the 1990s. This movie had a poor box office at the time, but its reputation was very good.
If you want to make a movie very popular, it is actually not difficult. The key lies in public opinion and publicity.
Of course, generally speaking, it is difficult to create this illusion for some new movies because the cost is too high, but for old movies, it is really not difficult.
Dean Films screened this niche film with a good reputation in marginal cinemas, and then began to build public opinion that this old film became popular.
It can be said that the nostalgia card is absolutely invincible, because everyone has nostalgia.
As a result, on the Internet and social platforms, the number of topics discussing the sudden popularity of the old movie "Little Children" began to increase.
Then Dean Films began to invite some online film critics to set the pace.
In fact, because the Hollywood film industry has long matured, and maturity means that it is no longer at its peak, and the investment in movies is getting bigger and bigger, the risks are getting higher and higher, so innovative and original movies are becoming more and more popular.
There are very few mainstream Hollywood films, almost all of which are IPs or sequels.
Therefore, many people who "stand up and talk without backache" can say too much about all the money-oriented behaviors in Hollywood.
"Hollywood is becoming more and more solidified, less and less innovative, and less and less willing to innovate! Nowadays, Hollywood movie sequels are everywhere. It seems that if they don't make sequels or adapt best-selling books, they won't be able to make movies."
"More than that, violence, gore, surnames, high technology, visual effects, these things have begun to dominate the big screen. More and more movies have begun to pursue these sensory stimulations, but they have become less and less distracted. In recent years,
, Hollywood movies have fewer and fewer high ratings and good reputations. Is it because the audience doesn’t like to watch other movies? It’s not that, a few days ago, it was a fresh movie from the 1990s, without violence or blood.
, without surnames, without high technology and visual special effects, everything is a heart-wrenching movie, "Little Children" has become popular, proving that heart-wrenching movies, no matter in any era, can actually conquer the audience!"
""Little Miss Guess"? I went to see it. It's hard to see movies like this now!"
"Yes, many people blame the audience, but in fact, isn't it because of the inaction of Hollywood filmmakers?"
"The rising crime rate and the prevailing degenerate culture since the 1990s have caused our young people to degenerate themselves even though their nature is still intact. They have no spiritual beliefs in any sense. This is terrible!"
"..."
These are actually just introductions.
Soon, these introductions began to ferment, and more and more people either received invitations, or simply came to enjoy the popularity, or they were really motivated and joined the discussion one after another.
For a time, people began to criticize Hollywood for its conservatism and lack of innovation.
Then, naturally, under the guidance of the caring people from Dean Pictures, they began to develop in the direction that Li Yi and the others wanted.
The voices of one or two people may not be able to influence anything, but the voices of ten, hundreds, or thousands of people will make more people join in.
For a time, the data of some old movies actually increased in various aspects. This was something that even Dean Films had not expected.
As a result, a virtuous cycle was formed, with more and more media outlets and more and more netizens joining in the discussion of "the present is not as good as the past".
Not to mention, the 1990s can be said to be an extremely special era for Hollywood, because at that time, Hollywood had just begun to conquer the world.
At that time, although Hollywood began to conquer the world in a crushing manner due to large investments, visual effects technology, etc., it must be said that starting in the 1990s, the Hollywood film industry began to experience a blowout.
style development.
Naturally, the movies of that era also showed a hundred flowers blooming.
Many of the classic films with the highest reputation on the rankings were produced in the 1990s and early 2000s.
So, if you want to say that the present is not as good as the past, that is for sure.
However, this ancient time is actually not too old, it was only at the beginning of the century.
In addition, the old filmmakers, film critics, and media people of this era all came from that era, so they all started to be "nostalgic".
For a time, it actually deviated from the original intention of Dean Pictures and Li Yi.
There has been a wave of discussion about film retro in North America, which is something no one expected.
However, although it is unexpected, it is also reasonable.
Some things already exist, and this "retro" trend is inevitable.
Watching too many superheroes, too much violence and blood, will naturally lead to aesthetic fatigue. So, what can you do at this time?
Naturally, I miss the past.
However, although it deviated somewhat from expectations, it actually achieved its goal.
Because movies like "Heartbeat" can be said to be "retro" to a certain extent!
Most of today's filmmakers do not use this method to tell stories, because it is not the mainstream of the market.
So, very quickly, Dean Pictures came up with a plan.
At this time, "Heartbeat" began to appear on the Internet, and it did not exaggerate the retroness of this movie on a large scale, but gave more stills with fresh style and so on.
But it's enough.
"Pumping Heart" itself is not a big commercial production. In fact, in terms of publicity, this kind of small and fresh movie cannot be promoted like those big-budget commercial blockbusters.
The usual method for this kind of movie is to select it for on-demand screening and then screen it for a long time.
There aren't many better ways.
In fact, if another director were to make this film, he probably wouldn't have received such good treatment.
But Li Yi is different. In fact, Dean Pictures doesn't care too much about the box office of this film. Why do you say that?
Because this movie is really a very niche movie, it is unlikely that such a movie will cause a miracle.
But Li Yi is different, they must give face!
Therefore, Dean Pictures was very effective in promoting "Heartbeat".
The previous wave of hype had invested millions of funds.
Li Yi was a little amazed by the operation of Dean Pictures during the special screening of "Heartbeat" by the media and film critics.
Big Data!
The media and film critics invited by Dean Films this time were not invited randomly, but were invited through big data analysis.
I have to say that in this regard, Hollywood is really great.
Of course, when he thought about it carefully, Li Yi felt relieved that this was actually not universal.
Why do you say that?
Because there are countless well-known media and film critics after all, and your big data is useless.
But "Pumping Heart" is different this time. The media and film critics invited are not all well-known people. This is thanks to the Internet age and the prevalence of self-media.
Because through big data, it is possible to analyze the preferences of these people.
Although red envelopes are indispensable for the same thing, if a person really likes it, the movie reviews and reports he writes will definitely be completely different.
Screenings and premieres of movies are two different things.
This time, the first screening of "Heartbeat" specially screened by the media and film critics was held at the Green Cinema in Los Angeles.
This theater has a long history and is an old theater. However, the equipment is not bad, but of course it is much worse than those first-tier theaters.
The advantage is that this is an old cinema, full of emotions.
Li Yi's reputation is still good in Hollywood, not to mention that it is a movie invested by Dean Pictures. Naturally, there will be no shortage of media and film critics invited.
Don’t underestimate the cost of special screenings for media and film critics. The cost of inviting these people is also not low, because if you don’t pay them, why should they help you promote it?
Therefore, the more people you invite and the greater your reputation, the higher the cost of the same public relations.
Of course, the influence of film critics is certainly incomparable to that of the past.
However, many of the film critics and media people invited to the scene today are from social network self-media.
Only a small number of them are established media people and film critics.
Lonnie is a well-known self-media online film critic.
He is quite famous as a film critic on social platforms.
What's interesting is that Lonnie's main commentary video is the recommendation and interpretation of old movies.
Among them, he has also produced related interpretation videos for old and fresh movies such as "Little Children".
He himself is indeed a fan of this aspect.
Lonnie is actually no stranger to Li Yi. He has even produced commentary videos for several of Li Yi's movies.
These include "Life is Beautiful", "The Story of Hachiko", "The Truman Show", "The Sixth Sense", etc.
This time, he also received news about the movie "Heartbeat" very early, and he is quite interested in this kind of movie.
Maybe some people are just following what others say, but Lonnie really doesn't like the current Hollywood movies. According to him, those movies are too noisy.
"Hi, Stephen, are you here too?" After Lonnie entered the theater, he met an old friend.
Stephen Lee!
This is his counterpart.
Unlike Lonnie, Stephen Lee is a UP actor who specializes in romance films.
Of course, in some respects, the two of them can be said to have similar interests.
Because romance movies have long been out of date, most of the materials he can come up with are old movies from the past.
"Hi, Lonnie! Of course I'm coming to Lee's movie, and since it's a romance movie, it's even more impossible for me to be absent! Isn't it?" Stephen greeted Lonnie with a smile.
"The key is for Dean Films to be generous, right?" Lonnie said with a smile.
"Of course! You can watch movies you are interested in and get paid for it, why not?" Stephen shrugged.
"I just don't know if the work of this miracle director can really conquer us!" Lonnie said with a smile.
"I'm looking forward to it. After all, "The Truman Show" was really shocking back then. Hollywood lacks external pressure. Lee's appearance is definitely a good thing!" Stephen Lee said with a smile.
In fact, this is really their consensus. After all, the topic of Hollywood's lack of innovation is not new for a long time. Many people have analyzed the reasons. They believe that the biggest reason why Hollywood has become more and more conservative is not the issue of cost and risk.
