In fact, a thousand screens may seem like a lot, but there is only one midnight show, so in fact, it can only be considered a big thunder but a small rain.
But even so, it has to be said that Mu Nanxing has indeed shown his strength.
The first day has passed and the critical moment has come.
Whether Mu Nanxing's publicity strategy can have the desired effect depends on the midnight show the next day.
As for expanding the screening? For now, it’s just too much to think about.
The second day of release is a very critical day for "The Gift of Room No. 7".
Why haven’t film critics and media been invited to conduct special screenings yet?
Because, the current release of "The Gift of Room No. 7" is still a piece of cake.
Special screenings by the media and film critics cost money, and if you don’t have much money, you naturally have to spend it wisely.
However, "The Gift of Room No. 7" has not been favored by theaters at present, and Oceanwide Films has taken over the distribution, and the agreement negotiated with the theaters is just the same distribution contract as previous domestic horror films.
Midnight show only!
Therefore, no matter how high you blow, it will not have much effect.
Therefore, what is needed is to let the bullet fly for a while.
Need a larger audience base.
Theaters are not fools. It’s not just word of mouth that you say has good reputation, nor is word of mouth the word of mouth that you spend money on.
They have their own scale.
The key lies in attendance and popularity!
At present, although "The Gift of Room No. 7" has gained a certain popularity after the publicity method of selling sheep over dogs on the first day.
But obviously, this still cannot persuade theaters to re-adjust their film schedules and distribution scale.
So, today is the key.
As long as the attendance rate increases significantly, it means that the previous strategy is effective.
10:30 pm!
Zhonghai Galaxy Cinema.
"What's the name of that horror movie that can make people cry?" asked a middle-aged man, hugging a girl who was only eighteen or nineteen years old.
""The Gift of Room No. 7"!"
"Here are two!"
Next, many people started with this statement.
The pursuit of novelty is a common problem among human beings, and the same is true for movies.
On the one hand, it benefits from the "good reputation" of domestic horror films, and on the other hand, it can also be seen that the daytime publicity still has a certain effect.
Of course, it is unrealistic to completely count on this.
"The Gift of Room No. 7" ultimately relies on tap water for fermentation.
Of course, it is not that Li Yi and Li Zhenye have no chips left, but some of them cannot be released until they are almost gone.
For example, with Li Zhenye and Yi Lingling's connections in the circle, it is actually possible to ask those stars to help promote the movie, but this kind of publicity can only be the icing on the cake, and it is difficult to provide help in times of need.
After all, if there is no expanded screening, how can you let these stars cheer for a movie that is only shown at midnight?
Moreover, this kind of connections will be lost once you use them.
Therefore, good steel must be used on the blade!
The next day, the box office results of "The Gift from Room No. 7" were released.
Compared with the first day, the box office has doubled, reaching 1.3 million.
This kind of box office can be said to be very unremarkable in the same period.
But it can show that the previous publicity strategy has been effective, and the effect is very good so far!
After two days of screenings, some related comments began to appear on the Internet.
Some people began to reveal that "The Gift of Room 7" is not a horror film at all, but a drama, but it is indeed very touching!
""The Gift of Room 7" is the most deceived movie I have ever seen, but I enjoyed it very much. The movie was well shot. Although there are too many unrealistic places in it, the ending of the story is so...
reality. But the fairy tale-like film still made me cry until I convulsed most of the night."
"I don't know why the movie was promoted with the title of a domestic horror film, but I want to say that I was successfully tricked into it and cried from beginning to end. Even though it was a comedy and a heartwarming place, it was extremely exciting because of its heavy story.
The huge contrast makes me cry!"
"Although I am disgusted with this kind of deceptive propaganda, the movie is indeed a good movie, touching, interesting, warm and a little sad. I don't want this to happen. Everyone in Room 7 is doing well, and the little loli is very cute!
I looked up the movie director, and I didn’t expect him to be the one who made such a bad movie as "The Joy of Life". However, I can understand why they used this deceptive way to promote it!"
It can be said that the vast majority of viewers who have watched it have given it favorable reviews, which has also made this movie gradually enter the attention of some viewers.
But this is obviously not enough!
However, the popularity of "The Gift from Room No. 7" has increased to a certain extent.
At least some media that were not arranged by Mu Nanxing also began to report on the strange thing about "The Gift from Room No. 7", a "domestic horror film" that made the audience cry.
Although it is still only some self-media or some small media.
But this is a good start!
Day three!
When the box office comes out.
Mu Nanxing was dumbfounded, Li Yi was dumbfounded, and Li Zhenye and Yi Lingling were also dumbfounded!
Not because it’s too low, but because it’s too high!
"How much?" Li Yi asked.
"Three, 230,000!" Mu Nanxing reported the number again!
"Are you kidding?" Li Yi looked stunned.
"To be honest, when I first received the report, I had the same reaction as you, but I checked it several times and there was no problem!" Mu Nanxing said with a bitter smile.
"Is this impossible? With 3.23 million, the attendance rate is close to full capacity, right? Is this possible?" Li Zhenye looked in disbelief.
"Yes, to be exact, the attendance rate is indeed over 80%. It's very bizarre, but I've confirmed it. The number is true!" Mu Nanxing explained.
Li Yi suddenly looked at his mother Yi Lingling and asked: "Mom, can it be you?"
Yi Lingling shook her head and said: "I did buy a lot of tickets to give away, but they only add up to a few hundred tickets!"
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"Don't look at me, I am the same. I spent some money to give away some tickets, but the votes are not much at all." Seeing Li Yi looking at him again, Li Zhenye waved his hands quickly.
Then everyone looked at Mu Nanxing.
"Mr. Mu, what happened? Why did the box office suddenly increase so much?" Li Yi looked at Mu Nanxing with a puzzled face and asked.
"I learned about this matter. I thought it was the box office you paid for, but now it turns out it's not the case. This confused me. Let's put it this way, the employees our company sent to several theaters to collect materials do understand.
Something has happened." Mu Nanxing said.
"What's going on?" Li Yi's family of three asked in unison.
"Those theaters are all giving away tickets for "The Gift of Room No. 7" for free! In other words, someone bought the tickets in advance and gave them to the audience to watch!" Mu Nanxing said.
Li Yi, Li Zhenye, and Yi Lingling all looked at each other.
"I originally thought it was you, but now it doesn't seem to be the case, so who could it be? Director Li, Mr. Li, Ms. Yi, who do you think would be so helpful?" Mu Nanxing asked curiously.
This thing is definitely not a bad thing!
Because people spend real money to buy tickets for the audience to watch!
But Li Yi and the other three were confused!
At this moment, Li Zhenye and Yi Lingling were suddenly startled, and then looked at Li Yi.
Li Yi asked with a puzzled look on his face: "Why are you looking at me like this? Even if I want to, I don't have that much money."
"You don't have it, but someone does!" Li Zhenye said.
"That's right, and, after thinking about it, if it were her, it's really something she can do!" Yi Lingling said.
At the same time, Li Yi suddenly thought of someone, and then he said in shock: "You mean..."