Chapter 154 Over 100 million in six days, the era of online movies is coming?
Some people are happy and some are sad.
The next day, all major media reported on the grand occasion of "Lilac".
There is no way not to report it, "Lilac" is full of gimmicks.
The first true musical movie, the first online movie to break over 10 million box office in three hours, and the first movie to leave theaters empty on Valentine's Day.
Wait, wait.
There are also countless music critics cheering for this first musical film.
Netizens rushed to tell each other.
"Lilac" was released online for 12 hours, and within half a day, the box office reached 18 million.
What’s embarrassing is that yesterday’s movie box office output in theaters across the country was less than 80 million, and the highest daily box office for a single movie was only over 10 million.
The daily box office of an online movie exceeds the highest daily box office of a theatrical movie. This can be said to be the first time in history.
You should know that "Lilac" premiered on MTV, creating a ratings of 3% and a viewership share of up to 18%.
Under such high ratings, online theaters can actually create such high box office, which directly caused the media to shout "The era of online movies is coming!"
Of course, anyone with a discerning eye can see that the results of "Lilac" will definitely be difficult for other movies to replicate in the short term.
But this does not prevent major video websites and media from reporting the news.
Although movies are released on the Penguin Video website, online movie theaters are what all online video platforms want to develop.
Naturally, they won't skimp on coverage.
For a time, it naturally boosted the popularity of "Lilac".
Let the box office of "Lilac" rise again.
And it’s not without reason that people shout that “the era of online movies has arrived.”
Who has ever seen an online movie attract the attention of so many film critics and media people?
Who has ever seen an online movie suppress the theater movies and crush the theater movies at the box office?
In fact, even Li Yi had no idea that "Lilac" could achieve such high box office results after being distributed as an online movie.
It can only be said that it was the right time, the right place, and the right people, and "Lilac" caught up with it.
Some media have launched a special report on "Lilac" realizing the counterattack of online movies against theater movies.
Summarized several reasons why "Lilac" can counterattack mainstream movies in theaters.
First of all, "Lilac" is not strictly an online movie. It is the most direct and obvious difference from all other online movies.
The lineup, Li Yi and Chen Weijie, let alone online movies, all the theatrical movies released on the schedule were instantly sold out.
Secondly, it is the special day of Valentine's Day. On this day, theater-level movies win not only by the quality of the movies, but rather by benefiting from the audience's holiday habits.
Because in the past, there was no other choice for couples during this holiday, but this year is completely different. "Lilac" was not only launched on the online platform, but also premiered on MTV.
How can the paid ones be compared with the free ones?
For this reason, rather than saying that online theaters have affected the box office revenue of theater movies, it is better to say that the premiere of MTV has the biggest impact on theater movies in the same period.
Propaganda again.
Li Yi has just become a billionaire director with "The Story of Hachigong", and there is Chen Weijie, the king of Hong Kong's superstars.
With the full promotion of MTV and Penguin Video, this is incomparable to other theatrical movies of the same period.
Finally, it’s the quality of the movie.
Although "Lilacs" is a musical movie and follows the route of online movie distribution, in fact, the quality of "Lilacs" is higher than any other theater movie of the same period.
Whether it’s the quality of the shots, the story, or the music, they all equally surpassed the theater movies of the same period. This is the biggest reason why “Lilac” can crush the theater movies of the same period.<
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Not only that, the song "Lilac" immediately shot to the top of the charts after it was released online, and the song quickly became popular on the Internet.
The simple melody, catchy yet poignant lyrics made this song quickly spread widely.
After listening to the song, I will naturally be curious about the story behind the song. For this reason, I will also watch the movie.
The speed at which music spreads cannot be compared to movies.
After all, a song only lasts a few minutes, and you can listen to it while working or while shopping, but the movie is more than an hour long. For this reason, with the blessing of music popularity, "Lilacs"
The online box office is also out of control.
Although the ticket price is lower, the box office accumulation rate is not as fast as that of theater movies, but the number of people who can't stand watching is also not comparable to theater movies.
In this way, in just six days, the total online box office of "Lilac" exceeded 100 million.
With such results, not to mention others, even Li Yi himself was stunned.
I never expected that the box office of online movies could be so strong.
If the box office of a theater movie exceeds 100 million, it can only be said to be pretty good. However, "Lilac" is not a theater movie, but an online movie. At least it follows the online distribution route.
Such results immediately exploded.
"Lilac" was a hit at the box office, bringing online movie theaters into the media's sight again.
The first online movie with a box office of over 100 million.
"Lilac" can be said to have broken all records that can be broken by online movies.
Online movie daily box office record.
The first online movie to surpass theatrical movies!
The first online movie with a box office of over 100 million!
Wait, wait, wait, the halo will surround you, and "Lilac" will become completely popular.
Although the total box office limit of "Lilac" is limited, after all, the concentrated outbreak in the past few days has already overdrawn the box office potential of "Lilac" in advance.
However, as the movie box office is increasing day by day, and as the media continues to promote and report, it has naturally attracted some people who were originally not interested. They will also be curious about what kind of online movie can surpass the theaters.
The extent of online movies.
This has boosted the box office.
However, although "Lilac" was very popular, it was so popular that the outbreak period was very short.
In just six days, although the box office exceeded 100 million, starting from the seventh day, although the movie was still very popular, the box office still plummeted.
A week later, the daily box office was less than one million.
But even so, "Lilac" has a total box office of 120 million, leaving latecomers to online movies that can only be disappointed.
Without him, this number, let alone online movies, theater movies, and several movies released during this year's Valentine's Day, the highest box office cannot even reach such a number.