The shadow of a person and the name of a tree. Although Li Yi himself said that he does not particularly care about the Hong Kong Island Film Awards, in fact, the Hong Kong Island Film Awards, as one of the three major awards for Chinese films, still has little influence.
Low.
If it were another Academy Award for Best Director, maybe not many people would be afraid of it.
But Li Yi is different. Last year, his two movies grossed more than 2 billion at the box office. This year, it was just an online movie and a music movie that also sold over 100 million at the box office.
No one dares to ignore this kind of box office harvesting ability.
And when Li Yi used the live broadcast of the Academy Awards to promote his new work, although the name sounds a bit weird, "The Last Transfer in Tang Mobei".
But I couldn’t stand up to Li Yi’s previous record, which was too fierce.
Therefore, many directors and companies who have films to be released in the near future have become vigilant.
After all, no one wants to have a head-on confrontation with a billionaire director like Li Yi.
Fortunately, the information from the investigation revealed that the film with a strange name was actually an advertising micro-movie!
This finally made them relieved.
Although a billionaire director like Li Yi would make some commercials, which would make people feel that he is not doing his job properly, but in his heart, they think it is better not to do his job properly.
However, Li Yi's fans have long been used to it.
After all, even if it is a short film produced by Li Yi, it must be a high-quality product.
Not only did this not lower their expectations, it actually made them look forward to it even more.
How many people cried when watching Li Yi's first short film "Deal"?
Compared with the post-production work after the film is shot, there is also the need to do publicity and distribution, set the schedule, and advertise the micro-film, which obviously does not need to be so troublesome.
In other words, they can see the film earlier and faster.
However, the difficulty of filming "The Last Transfer in Mobei of the Tang Dynasty" was beyond Li Yi's expectations.
It’s not that the film was difficult to shoot, but because the film was shot in a desert area.
The environment here is naturally not comparable to that in cities or villages. If nothing else, the wind and sand are enough to make Li Yi and the crew uncomfortable.
What's more, there is a huge temperature difference between day and night, and there are many night scenes in "The Last Transfer in Mobei of the Tang Dynasty".
Even Li Yi felt that this short film was more troublesome and uncomfortable to shoot than his previous films.
Although it is only a short ten-minute film, it also involves many scenes of Li Yi's first encounter.
For example, action scenes and fighting scenes.
These are completely different from the previous films he made.
For this reason, the progress cannot be accelerated.
It wasn't until June that "The Last Transfer in Tang Dynasty Mobei" was finally announced.
It took more than three months from preparation to finalization, and finally the filming of this advertising micro-film was completed.
Li Yi also joked that "The Last Transfer of Money in Tang Dynasty Mobei" can even be said to be the most expensive film he has ever made. Yes, it is not limited to micro-movies, but also includes theatrical films.
The entertainment industry cannot always revolve around anyone. In fact, as the popularity of the Hong Kong Film Awards has subsided, although "The Last Transfer of Tang Dynasty Mobei", with the financial support of Penguin Video and China UnionPay, has been
They all maintain a certain degree of popularity.
But after all, the film has not yet been filmed and has not been released yet, so this kind of popularity is only relative.
Of course, it cannot be compared with the publicity of those real big productions.
What's more, in this year's summer season, there is a blockbuster that can be called a super blockbuster movie that has begun to promote it.
And the publicity is really superb.
On the Internet and on TV, when the first trailer was released, many people from the Li Yi crew were discussing it.
This super sci-fi blockbuster "The Last Battle" was created by the famous Chinese director Luo Teng and is said to have taken four years and nearly 300 million Chinese dollars to create.
Li Yi has also seen the trailer, and I have to say that I don’t know how the movie will be at the moment, but the special effects are indeed very good, and it can be said that they are not much worse than Hollywood special effects blockbusters.
In addition, a lot of real money was spent on publicity, both soft and hard, and even Li Yi could see promotional posters for "The Last Battle" in the city next to the desert.
It can be said that this is the most popular and most anticipated film in this summer season.
However, there is one thing that makes many people question this movie, because it sounds like this movie cost 300 million Chinese dollars, which is a lot.
But in fact, because many of the starring actors in this movie are traffic niches, and as we all know, traffic niches have great traffic and high pay, but other things are lackluster.
Therefore, although this allowed the movie to gain more attention from fans of these popular stars during its promotion, it also made passers-by doubt the quality of the movie.
Because 300 million sounds like a lot, but this is a science fiction special effects blockbuster, and those popular stars are all top-notch, with the highest paychecks.
Their remuneration combined may account for more than half of this cost.
So with the remaining money, can we really make such a special effects blockbuster?
Originally, no matter how fierce "The Last Battle" was, no matter how great the promotion, whether it was a hit at the box office or directly hit the streets, in Li Yi's opinion, it had nothing to do with him.
After all, he doesn't have any movies released this summer, so it won't affect him in any way.
"The Last Transfer in Mobei of the Tang Dynasty" is distributed online and through television, and the two can be said to be completely different. The movie is promoted to sell box office, but Li Yi is an advertising film and a Chinese film.
UnionPay spends money and Penguin Video wastes resources. What they earn is traffic. It can be said that the impact is really not big.
As a result, what Li Yi didn't expect was that after returning, Penguin Video and Huaguo Unionpay both said that the recent promotion of "The Last Battle" was too hot, taking up a lot of exposure resources and attracting all the attention.
In the past, they were a little worried that if "The Last Transfer of Datang Mobei" was launched at the same time, would it be affected?
"I don't think the impact is big. After all, we are free and it's just a short film." Li Yi really didn't think that no matter how great the impact of the other party, he could directly attract all the attention?
Let's do this, wait until I cut the finished film, and then you can take a look at it. Anyway, I have great confidence in our film. Even if "The Last Battle" really breaks out, it will actually be detrimental to us.
Yes, it may not be a bad thing." Li Yi thought for a while and said.
"How do you say this?" Yan Wenwei asked curiously.
Ma Xinhua from Huaguo UnionPay also looked at Li Yi in surprise.
"Haven't you seen their promotional posters? The promotional copy they printed is "Stand on the Last Battlefield of the Earth". Don't you think it's a little familiar?" Li Yi asked with a smile.
Yan Wenwei and Ma Xinhua were stunned for a moment when they heard this, and then they couldn't help laughing. It was really true.
"The Last Transfer of Money in Mobei of the Tang Dynasty" That lonely city thousands of miles away, full of white hair, isn't it also about holding on to the last glory of the Tang Dynasty in the Western Regions?
