Chapter 1,785: Contempt online movies at the bottom of the chain
"Time Traveler" comes to an end.
Li Yi returned to his salty life.
However, recently, another "big event" happened in the film industry.
That’s the online cinema line!
In fact, big online movies are not new nowadays, but it has always been difficult to make any big achievements.
Although there are endless online movies nowadays, in fact, their influence is very limited.
If there is a chain of contempt in the film and television industry, then the first thing that has the highest quality should be the theater movies!
In other words, in the eyes of many people, theater movies are real movies. As for online movies? For many people, they often have a stereotype that they are shoddy.
It is even no different from the "domestic horror films" of the year.
If a movie is not shown in theaters and cannot be watched in theaters, is it still a movie?
It can be said that online movies are almost at the bottom of the contempt chain. Are you talking about online dramas?
No, as the availability of TV is getting lower and lower, online dramas are gradually beginning to merge with TV dramas.
But the strange thing is that online movies have always been in the "little trouble" stage.
Someone once asked whether supporting literary and artistic films could create an online literary and artistic cinema line, but it turns out that literary and artistic film directors simply do not like the channel of online movies.
In fact, online movie theaters have been proposed very early, and some relatively good films have indeed appeared, and the box office is quite high.
Although it cannot be compared with theater movies, the highest box office can reach 50 to 60 million.
This box office is really not low.
Back to business.
Online movies actually have nothing to do with top directors like Li Yi.
However, when people are in the world, there are always times when they cannot help themselves.
In fact, Li Yi usually doesn't pay much attention to this kind of thing. After all, even Li Yi himself has a relatively stereotyped impression of online movies.
But this time, the 10th China Online Movie Festival and the 10th Anniversary Celebration, for some reason, received a lot of attention from the higher-ups. But the embarrassing thing is that not many online movies can really take advantage of it.
Even the highest-grossing online movies have received absolutely no attention in theaters, or in the mainstream film industry.
In many cases, it feels like online movies and real movies are completely two different circles.
It's hard to see mainstream film and television stars appearing in online movies, let alone directors. Maybe a big director may go to make TV series, but he will never make online movies.
Then after some analysis, I came to a conclusion. If you want to develop online cinema lines and truly improve the quality and market of online movies, you must have mainstream directors and mainstream film and television stars participate in it to create a real online "big movie".
"Movie!
But what is a bit embarrassing is that few mainstream film directors are willing to try it.
In fact, it's normal to say that, after all, for many mainstream directors, they have no shortage of movies to shoot, especially in these days, directors who can make movies in theaters, even if the box office is not strong, they still show off their talents.
Going to shoot an online movie?
The highest box office is only a little, and the ceiling is there. Moreover, if it succeeds, it will not gain much fame, but if it fails, it will be really embarrassing and thrown to grandma's house.
And this can also be regarded as an act of "lowering oneself".
Therefore, the name of the Chinese Internet Movie Festival sounds extremely noble, and it is also a festival prefixed with the prefix "国".
In fact, many people from the mainstream film industry have been invited in previous editions, which can be regarded as bright stars. However, the embarrassing thing is that the works on display are unbearable to look at.
Many people even just went there to support or watch the show.
After all, it is a semi-official film festival, but therein lies the problem.
In fact, several major online film and television platforms are sparing no effort to expand online movies. After all, compared to asset-heavy industries like theater chains, once online cinema lines are established, they will benefit the most!
So Li Yi, a popular celebrity and a miraculous director who has never failed, naturally became the key to breaking the situation in their eyes.
But the question is, why did Li Yi lower his status?
He is not short of money.
In fact, when it comes to online movie theaters, the potential should be very strong. After all, everything is possible on the Internet.
But the result is exactly the opposite, why?
"Why do you think it is? It stands to reason that the number of Internet users is so large, and now Chinese people have gradually developed the habit of paying. However, they are willing to spend money to watch online dramas and even animations. Cinema movies are put on the Internet.
A popular movie can sell a lot of money at the box office, but online movies just can't do that." Mu Qing asked doubtfully.
"More than that, in fact, the review of online movies is also looser, but why do you think there are no decent online movies?" Tang Lu was also puzzled.
"It's very simple. Director Tang, you are also a director yourself. If you make a movie and it can be released in theaters, would you be willing to go online first?" Chen Wen said with a smile.
"Is this... just like that?" Tang Lu frowned.
"Otherwise?" Chen Wen asked, spreading his hands.
"Director Tang, tell me why you don't want to make an online movie. I think if you are willing to make it, several film and television platforms will definitely provide top-level resources. Even with the support of such top-level resources, the box office will be really good."
It may not be lower than theater movies, but why are you unwilling?" Zhou Guo asked.
Tang Lu fell silent.
Why not?
In fact, although Tang Lu is not considered a top director in China, he is definitely considered a famous director in the mainstream film industry.
His movies are indeed released in theaters, and the box office is generally not too high. Therefore, Zhou Guo said that if he is willing to make a big online movie, then several major online film and television platforms will definitely provide maximum resources for promotion.
In terms of box office, it really may not be lower than theater movies.
This chapter is not over yet, please click on the next page to continue reading! But Tang Lu also received an invitation, but he was unwilling and refused without even thinking.
Why?
This question confused everyone in Li Yi's circle.
"I think there are several reasons. First, the first impression given by online movies is too deep-rooted, that is, not mainstream! Non-mainstream!" Chen Wen concluded.
"So, when Director Tang heard this, he rejected it immediately. He even thought, just kidding, although he is not a top director, he will not be reduced to the level of making a big online movie!"
Tang Lu smiled bitterly and nodded: "It's true!"
"Second, there is actually another thing that is quite strange. You see, there are a lot of bad movies in theaters, right? But even so, people are not willing to make online movies, so I think it is not a matter of money.
First of all, it has such a bad reputation, just like the domestic thrillers of the past. In fact, online movies now have adopted those domestic thrillers.
Censorship has become more relaxed, resulting in online movies. What was your first reaction when you heard about them?
Ghosts, gods, demons and the like are almost everywhere.
Occasionally, there are one or two movies that are passable, but they hardly make any splash.
Because the audience group of online movies has also been solidified."
“Third, there is the issue of return on investment.
Most people who are willing to invest in major online movies are actually not willing to invest too much because they can't see a return.
Even in film and television platforms, they are not willing to invest too much.
These are what I thought of, Li Yi, what do you think?"
Chen Wen looked at Li Yi.
Li Yi smiled and said: "I've been paying attention recently. In fact, have you noticed that there are no movies by mainstream directors in online cinemas, and they are also well-known directors. At the time, director Xu Ming was unhappy with the movie theater schedule.
, so the movie is directly released in online cinemas, but what is the result?
Their movies can't even beat those "shoddy" online movies!
In fact, to put it bluntly, everyone has overlooked an important point, that is, theater movies are born for theaters. After transforming into an "online major", the effect will naturally be compromised.
I don’t know if you have noticed that when theater movies are played on a small screen, the brightness is always not enough. Especially night scenes, it makes people confused.
This is because when theater movies are produced, all the parameters are designed to match the cinema environment. Then when the digital version and the DVD version are released, due to the huge difference between the LCD screen and the cinema equipment, it is inevitable that the picture will be dim.
.For this reason, some playback software has also specially developed a "picture enhancement" function, which is nothing more than making up for it.
The dim screen is a common problem when the big screen transforms into a small screen. However, "Internet majors" that are specifically designed for small screens basically have no worries in this regard and will not have this "common problem". There is a saying: God
When a door closes, a window will inevitably open. This window for the film and television industry is the Internet Movie.
Therefore, if we really want to make movies on the Internet, the problem is not that mainstream directors are unwilling to leave, but that the movies produced by mainstream directors may not be suitable for online cinemas."
"It's true!" Everyone felt suddenly enlightened upon hearing this.
"Actually, some movies are really suitable for the small screen, such as "The Shawshank Redemption" that I shot back then. This movie is actually more suitable for online theaters! Because this movie is more suitable for one person to enjoy silently until he realizes
The joys and sorrows of life.
I remember some netizens said that "The Shawshank Redemption" is suitable for broadcasting on TV. Then the family sat around the fire and saw Andy's escape tunnel and Andy and Red sunbathing on the beach. Freedom is just that, life is
That’s all, grab the people around you and have hope!”
"We have to admit that some movies are just not suitable for theaters, and there are also some movies that are suitable for online movie screening. Therefore, I think the organizing committee of this Chinese Online Movie Festival and the higher-ups want to use
It may not be a good idea for directors from the mainstream film industry to promote and expand online movies," Li Yi said.
"Actually, there is another point, that is, after so many years of online movies, the audience group is actually relatively solid. Many viewers who like to go to cinemas to watch movies usually do not go to watch online movies. They will watch movies even if they use computers or mobile phones.
Those theatrical movies.”
"So are you going to refuse this time?" Tang Lu asked.
Everyone looked at Li Yi.
Li Yi touched his nose. This time, he could be said to have received invitations from several waves of people, including the heads of several video platforms, and even the official head of the organizing committee of this Chinese online film festival.
etc.
Li Yi can be said to be too representative.
"I'm thinking about it too! To put it bluntly, online movies can actually be said to be TV movies in the past, so everyone should be able to understand it, right?" Li Yi said with a smile.
"TV movie? I remember you had filmed "Lilac" before?" Chen Wen said and looked at Mu Qing.
Who doesn't know that Li Yi and Mu Qing really got to know each other because of the TV movie.
Li Yi nodded.
"Not bad! To put it bluntly, online movies cannot integrate into the mainstream, and it has a lot to do with the carrier. It will never be the same as theater movies. After all, there is a big difference between the big screen and the small screen." Li
Yi said.
"Wait a minute, according to what you said, doesn't it mean that those TV drama actors are more suitable for online movies?" Tang Lu said suddenly.
Li Yi nodded, then shook his head: "To a certain extent, it is true! But it is not necessarily true."
“First of all, movies and TV are two consumer groups!
From the perspective of consumer groups, TV and movies are two different things. Nowadays, viewers who can sit in front of the TV and watch dramas quietly can be roughly divided into two categories: one is the aunt who has been keen on watching suspenseful and exaggerated dramas for a long time; the other is the holiday season.
Student group. The age groups of these two groups are just the same as those of the movie-watching group, which is mainly between 18 and 25 years old.
Secondly, online movies and TV series are also different. Although they are both small-screen, they are only two hours long.
If young TV stars are not good at acting in movies, it is still a matter of acting skills and explosive power. Domestic TV series usually last for thirty or forty episodes, and some costume dramas will last for seventy or eighty episodes. Such large-scale performances also leave space for actors.
Occasionally, if the space is not in good condition, as long as there are a few highlights in the whole drama, enthusiastic netizens will naturally help you cut it into emoticons.
The duration of a movie is basically about two hours, which requires actors to be in top condition at all times. And the acting skills of many young idols are not up to standard, which has also become a stumbling block for them to enter the film industry.
Online movies are somewhere in between.
This is also the difficulty that online movies want to break through.
It doesn't mean that TV stars are qualified if they act in online movies. If their acting skills are not good, they will also be magnified.
Therefore, from the perspective of the carrier, online movies and TV series are both small-screen, but online movies are the length of a movie, not the length of a TV series, and the requirements for acting skills are actually not low.
Some people may say that the actors in online movies don’t seem to have very good acting skills.
That's because in today's online movies, audiences don't care much about their acting skills!
But if you want to expand your audience, it’s impossible not to care about their acting skills.”