Chapter 265: Commercial support plan for newcomers?
As soon as Li Yi heard Zhuo Yixiong's words, he understood what he meant.
It is true that the older generation of actors in Hong Kong are very willing to support the younger generations.
Therefore, if you find Chen Weijie, Cheng Hu and a group of veteran Hong Kong stars who are still active in the film and television industry, they will definitely not refuse.
After all, the purpose of Li Yi and others is to give the remaining relatively capable young actors in Hong Kong an opportunity to show themselves.
At the same time, it also gives some young directors from Hong Kong the opportunity to practice their skills.
"However, this requires a prerequisite." Zhuo Yixiong looked at Li Yi and said.
"What's the premise?" Li Yi asked.
"Do you have so many good ideas?" Zhuo Yixiong looked at Li Yi and asked.
"You can rest assured about this, I really have it!" Li Yi couldn't help but laugh when he heard this.
Speaking of this, I have to say that it is really a coincidence.
A few days ago, Ji Qiusheng called to complain that the company's performance has dropped a lot recently. Why?
It's very simple. Li Yi, this signature director, hasn't made a move for a long time.
However, Ji Qiusheng also knew that Li Yizhi was not in the advertising industry, so he just complained.
Li Yi asked Ji Qiu Sheng to send some information about the intended manufacturers. He wanted to see if he could activate the golden finger and come up with some creative ideas. When the time came, he would directly ask Ji Qiu Sheng to find other directors to shoot.
As a result, I unexpectedly got a creative advertising gift package.
That's a creative advertising highlight video.
As for those young Hong Kong directors, they may not be interested in directing movies or TV series independently.
But if you just shoot ready-made micro-movies and commercials, it shouldn’t be a problem, right?
Once this plan succeeds, Li Yi's status in the Hong Kong film industry will be completely different.
Whenever one of these latter people succeeds, they must first thank Li Yi for giving them such an opportunity.
Soon, Li Yi found Chen Weijie, his father Li Zhenye, and Ji Qiusheng from Four Seasons Advertising.
The five people discussed the "Hong Kong Island Film New Talent Support Plan" together.
The most excited person is Ji Qiu Sheng.
Because once this plan comes to fruition, it will be the Four Seasons Advertising Company that will benefit the most.
And the same Chen Weijie, Li Zhenye and Zhuo Yixiong are also very excited.
So, soon, I started calling friends.
Just like Zhuo Yixiong said, people who knew the purpose of this plan almost agreed to it without much thought.
The "Hong Kong Film and Television New Talent Support Program" spread quickly.
Those young directors and actors from Hong Kong who were having a miserable time were naturally cheering for joy.
Maybe at other times, they wouldn’t care too much about commercials and micro-movies. After all, there are so many commercials and micro-movies every year, but how many of them are really popular?
But this plan was initiated by Li Yi, so it is naturally different.
Who is Li Yi?
It can be said that every one of his creative advertising short films and micro-movies makes people jealous.
The traffic volume is simply frighteningly high.
Even the playback volume of Li Yi's short films is much higher than that of his movies simply in terms of the traffic they attract.
And what is this? This is all exposure!
The first batch of actors to be supported were those who had previously entered the final round of public casting for "The King of Comedy" but were ultimately not selected.
As for Four Seasons Advertising Company, after the news came out, the threshold was also trampled to pieces.
Because this is the first phase of the "Hong Kong Island Film and Television New Talent Support Scheme".
Therefore, in order to expand his influence, Li Yi will also personally direct and shoot a commercial blockbuster.
So which brand manufacturer to choose and what kind of creativity to choose have become difficult problems for Li Yi.
The main reason is that the advertising gift package gives too much.
There are countless wonderful creative commercials or short films from another world.
What Li Yi needs is to choose one from them, but precisely because there are so many, Li Yi also has trouble choosing.
In the end, Li Yi chose "I Can Type", which was ranked first in the advertising gift package!
Because this short film can no longer be called a short film, it is a quite complete condensed version of the film!
This commercial blockbuster, which lasts only a few minutes, covers every node, foreshadowing, development, turning point, and climax of the movie...
It can even be said that it is more exciting than many theater movies.
After finalizing it, Li Yi began to make preparations.
Compared with "The King of Comedy", the commercial blockbuster "I Can Make It", no matter how classic it is, only lasts for a few minutes, so it is still much simpler.
At this moment, many people are paying attention to Li Yi's new advertising blockbuster.
This time is different from any other time.
Because, the Li Yi of today is no longer the Li Yi of the past.
Coupled with the name of the "Hong Kong Film and Television New Talent Support Program", Li Yi can be said to be a head start.
For this reason, it can be said that it has attracted more attention this time.
In fact, Li Yi's previous short films.
Except for "The Last Transfer in Mobei of the Tang Dynasty", it should not be said that including "The Tang Dynasty", for many people in the industry, they actually just think it is because of the good creativity.
It's not about how deep Li Yi's directing skills are.
To put it simply, it is actually a kind of pride and prejudice!
There is also a chain of contempt in the director circle.
Those who make literary and artistic films look down on those who make commercial films, and those who make movies look down on those who make TV series. Then, regardless of whether they make movies or TV series, they also look down on those who make commercials.
Where is Li Yi?
What slogan is this time?
"Hong Kong Island Film and Television New Talent Support Program"!
To support newcomers in film and television, you use commercials to support them?
Therefore, many people are eagerly waiting for Li Yi's commercial to come out and criticize him fiercely.
Because this time, it's different from usual.
Li Yi: Usually when you shoot commercials, you pursue traffic, but this time simply pursuing traffic won't work.
On the other hand, Li Yi's earlier commercial short films can be said to have whetted the audience's appetite.
So this time, too, if Li Yi simply produces a short film similar to the previous "My Variety Dad", he really may not be able to satisfy them.
But no matter what.
Li Yi's new commercial has already attracted countless attention before filming even started.
Not only movie fans are paying attention, but people in the film and television industry are also waiting to see what kind of film Li Yi will bring this time.
After all, you are a great director.
When a great director makes a short film, it must match your status as a great director, right?
But no matter what the outside world thinks, at least Penguin Video and Cool Cat Video will come to our door immediately.
Because for them, traffic is king.
As for Li Yi's short film, it means tens of millions or even hundreds of millions of traffic.
This is also the reason why so many brand manufacturers are willing to invite Li Yi to direct their advertisements at exorbitant prices.
Because of itself, Li Yi's name can naturally attract countless traffic.
It also allows the video platform to proactively provide publicity and promotion resources.
