"The Gift of Room No. 7" has begun to show its true dark horse potential as its reputation expands, its screenings begin to expand, and its film quality is good.
Starting from the second week after the release, even though it was a working day, due to the expanded screening times, the daily box office on the first working day did not drop compared to the previous weekend. On the contrary, due to the spread of word-of-mouth, the daily box office actually hit a new high. The box office report for the day was
Received 12.08 million.
As more and more investment was made in promoting the movie, and as the number of viewers increased, word-of-mouth spread rapidly again. In the next few days, the daily box office did not fall below 10 million.
And it is rising steadily.
By the second weekend, the box office finally had a blowout.
23 million, 26.5 million, 28.8 million!
This is the data handed over after the expanded screening of "The Gift of Room No. 7" the following weekend.
The movie was actually announced to have exceeded 100 million before the end of the next weekend, although compared to other blockbusters of the same period, it seems that breaking 100 million is nothing.
But the potential of "The Gift of Room 7" has not been fully exploited.
Following the amazing performance the next week, Mu Nanxing has negotiated with several theater chains. Starting next week, the screening scale of "The Gift of Room No. 7" will continue to expand.
And various related news about "The Gift of Room No. 7" has begun to become more and more.
On the one hand, it is because the movie is a big hit and the popularity and attention have increased. On the other hand, it is also because this movie does have many stories behind and before the scenes.
Among them, the most reports are about Li Yi, the film director.
The main reason is that Li Yi's experience is indeed very dramatic.
Li Yi's earlier work "Life of Bitterness", which can be said to be a stain, has become the highlight of Li Yi's experience due to the success of "The Gift of Room No. 7".
Li Yi's decadent image of getting drunk every night in Hong Kong nightclubs is in sharp contrast to the current Li Yixing.
Jingnan Entertainment even made a special report on Li Yi, and the ratings were unexpectedly good.
Li Yi's family is sitting in his mother's house in Beijing, watching this special report on Jingnan TV together.
Li Yi—a rising young director star!
This is the title given to this topic by Jingnan TV Station.
Recently, a small-budget movie "The Gift of Room No. 7" has emerged as a dark horse among countless blockbusters in the fiercely competitive summer season. It has made over 300 million in box office less than a month after its release.
What many people don’t know is that the director of this film, Li Yi, who is only 24 years old, had not long ago produced a film called "The Joy of Life" that was hailed as the worst film of the year.<
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At that time, he was nicknamed the "cheating director" by the media.
Because, as a new director, while his classmates were still racking their brains for a job as a director's assistant, he started his own directorial journey.
And all this is because of his father Li Zhenye.
He is a second-generation star, and his first movie, "Life of Joy and Joy", has so many veteran actors that he was jokingly called by netizens that this is a movie that makes people feel extremely reliable just by looking at the cast.
However, it is this kind of movie that makes people feel extremely reliable just by looking at the cast, but it has become a bad movie with the lowest rating in history on the popular film review website.
For this reason, in the circle, Li Zhenye, an old actor with many good connections, became a laughing stock for a while. At this time, Director Li Yi really cheated his father with his strength.
Cheating director, he deserves the title!
Seeing this, Li Zhenye looked at Li Yi, only to find that Li Yizheng was looking at it with great interest, and he couldn't help but feel relieved.
Li Yi does feel that Jingnan TV Station has done a good job with this topic. If you want to promote it, suppress it first. Li Yi understands.
Subsequently, various complaints about Li Yi and his first film appeared on the TV screen.
Then the style changed.
The camera came to the nightclub street of Hong Kong Island.
Such a blow is undoubtedly fatal to an ambitious young director, and the same is true for Li Yi.
After that, he started getting drunk in nightclubs and drinking to drown his sorrows every day.
Jingnan TV also interviewed employees and owners of several nightclubs.
"Yi Zai! During that time, he was a frequent visitor here. People often made fun of him for the movies he made, but he only drank and didn't talk."
"He is drunk every day, but he only drinks and doesn't cause trouble. Even if he is ridiculed, he doesn't pay attention."
"Yi Zai is very loyal and has a good personality. He doesn't make trouble even when he is drunk..."
This episode seemed quite fresh to Li Yi, because his memory was very vague, and after all, he was mostly in a drunken state.
But in Yi Lingling's eyes, it made her very distressed.
Even the eyes are red.
Poor parents in the world, although they were cheated by Li Yi, as their father Li Zhenye and his mother Yi Lingling saw it and felt pain in their hearts.
For this reason, Li Zhenye found the drunk Li Yi and told him that he could support him in making another movie.
With the efforts of Li Zhenye and Yi Lingling, Li Yi regained his confidence and wrote a script "The Gift of Room No. 7" in three days.
The video of Li Zhenye on the "Movie Things" program appeared on the screen.
"At that time, I thought, it's over, this kid is going to trick me again."
Although Li Zhenye felt it was unreliable, he still agreed. He found the famous gold medal screenwriter You Ningsheng to read the script.
A video of You Ningsheng being interviewed appeared on the screen.
"At that time, I went because of Lao Li's face. As a result, the script turned out to be surprisingly good, and he (Li Yi) even made the storyboard script. I felt at the time that this time it was reliable!" p>
The movie was officially launched, but because Li Yi was "notorious" before, neither the male lead nor the female lead was willing to take the role.
In the end, in order to help his son, Li Zhenye decided to star himself.
But the heroine had a difficult delivery.
In order to find a suitable actor, Li Yi found Chen Ying'er, the heroine of "Bitter and Happy Life"...
The filming of the movie is completed, but the distribution of the movie has become the biggest problem.
"At that time, I contacted several distribution companies to watch the film, but in the end they were all interns..." Li Zhenye looked helpless in the picture.
"We even thought about direct online distribution."
"Then President Mu Nanxingmu from Fanhai Film and Television came to us and said he was willing to take over the distribution of this film."
"But, before this, Fanhai Film and Television has only released low-cost domestic horror films. I said this is not good!"
"We hit a wall several times. None of the distribution companies we contacted were willing to take over the distribution of this film. In the end, we had no choice but to treat a dead horse as a dead horse."
"The poster of the movie at that time made my eyes irritated when I saw it. It was obviously a good and heart-warming movie, but in order to get it into theaters, it was being swindled."
In this way, "The Gift of Room No. 7" was released in theaters in this bizarre way.
This is where the news of making people cry when watching horror movies at midnight shows came about.
However, gold always shines, and even the deceived audiences chose to forgive after watching it. Not only that, they also promoted the movie everywhere.
So the movie successfully broke through the wall and was out of control...
"No one can succeed casually. I think I am luckier than many people because I have parents who choose to support me at all times."
"This is Li Yi, a rising young director star. We look forward to the emergence of his better new works!"
