For special screenings like "A Dog's Purpose", those who come to watch the movie do not need to buy tickets, but in return, they have to help fill out a questionnaire.
With the help of the not-so-bright light, Billy scrutinized the ‘A’ position on the questionnaire without any hesitation!
"Hey, young man, can you lend me your pen?" asked the old lady next to me.
"Of course!" Billy handed the pen to the old lady.
Then he saw the old lady's A position on the questionnaire and checked it.
"Thank you, young man!" The old lady handed the pen back to Billy!
After walking out of the theater, Billy handed the questionnaire to the theater staff. After walking a few steps, the husband's voice suddenly sounded from behind.
"It seems we didn't bring any pens!" the husband said.
"You can borrow it from the staff, dear!" my wife suggested.
"NO, that's not cool at all!" the husband said with a smile.
"SO? It's just a questionnaire, what do you want to do?" My wife was very curious.
"Hiss!" I saw my husband putting the two questionnaires together, and then very simply tore off the part with only an A rating! Then handed it to the staff.
"Well, that's enough! The movie is very cool and deserves such a review, doesn't it?" the husband said, raising his eyebrows.
Obviously, he was in a good mood. After all, his goal had been achieved. Unlike his pet-raising wife, she had agreed to keep a pet dog, and just now his wife actually took the initiative to discuss with him what kind of dog to raise.
At this time, someone saw what the couple was doing, and the person who originally wanted to borrow the pen refused to do so.
Following the same pattern, he tore off part A and handed it to the staff!
Scenes like this happen from time to time in a hundred theaters showing "A Dog's Purpose".
Since there were only 100 screens available for screenings on the first day, the first-day screening statistics for "A Dog's Purpose" were quickly released.
The average attendance of a single show is 28 people, and the average box office of a single show is 260 US dollars. Because there are on-demand screenings, and many viewers get discounts when buying package tickets. The average number of shows on the first day of a single theater is 8, and the total box office on the first day of on-demand screenings is 208,000.
Dollar……
Although the box office is compared to those super blockbusters that can easily earn US$15,000 at the box office in a single theater, this result is really disastrous.
But you must know that those super blockbusters usually have extremely high popularity and exposure. In comparison, "A Dog's Purpose" can reach such numbers in the screenings even when the publicity has not been fully launched.
, in fact, it is considered sufficient.
After all, apart from the gimmick that it is the work of the same director as "The Story of Hachiko", this movie actually doesn't have much to offer for publicity and hype.
Moreover, the promotion of the movie has just begun.
In fact, neither Dean Pictures nor Li Yi care too much about the box office of the movie on the first day of screening. The key is to look at the feedback results of the movie viewing questionnaire.
According to statistics from Dean Films, a total of 22,400 people watched "A Dog's Purpose" on the first screening day. Investigators from Dean Films collected 20,056 questionnaires, of which 15,577 people gave the film an A rating.
Among people, the number of people with an A grade is 2,560, and there are less than 200 people with a grade of C or below.
The audience's reputation on the first day of screening can be described as overwhelming.
Of course, the word-of-mouth from the screenings is just word-of-mouth, and it's hard to say whether it can be converted into box office. But such word-of-mouth is enough to make Dean Films have higher expectations for this movie.
Because the screening promotion fee is so high, the promotion of "A Dog's Purpose" is still tepid. However, as the number of people who see the film increases, "A Dog's Purpose" gradually begins to gain a reputation among the audience.
Fermentation, although the box office on weekdays does not have any trend of overflowing, it shows a steady upward trend every day.
The latest film data summary was also fed back to Li Yi and Xu Nannan in a timely manner.
On Wednesday, the average attendance was 39 people, and the single-day total box office was $314,528.
On Thursday, the average attendance was 45 people, and the total single-day box office was $336,804.
In the first three days of screening, "A Dog's Purpose" grossed a total of US$859,332 in 100 theaters, with a single theater box office of US$8,593.
This kind of achievement can no longer be described as ordinary, but it can be seen that this movie has the potential to be a big hit.
The key still lies in the screening results of the three days on the weekend!
In fact, the results of the screenings in the first three days have already started to spread the reputation of "A Dog's Purpose".
Dean Films immediately stepped up its promotion of "A Dog's Purpose".
You know, the reputation and appeal of "A Dog's Purpose" from the director to the actors are not enough here in North America, and the promotion is also limited. As a result, many people don't know about this movie at all. After watching the movie in the past three working days,
Although the number of people continues to increase, it does not appear to be a big explosion.
But even so, the answers submitted in the past three days are enough for Dean Films to increase its emphasis on this movie by several levels.
As the word-of-mouth from the screenings in the first three days began to spread, Dean Films increased its publicity efforts.
The overwhelming reputation of the audience finally took effect. On Friday night, the average number of viewers per screening of "A Dog's Purpose" actually exploded.
On a single day on Friday, with a scale of 100 screens, it actually achieved a box office of 595,520 that day! The single-day box office of a single theater was as high as nearly 6,000 US dollars.
The box office nearly doubled compared to Thursday.
The key is that the reputation has not dropped, and the audience's A rating rate is as high as 82%!
On Saturday, the single-day box office continued to soar, with a box office of more than 800,000 US dollars reported that day, and the box office of a single venue exceeded 8,000 US dollars!
This also made the originally planned two-week screening time a bit too lengthy.
Because word of mouth exploded so quickly.
Dean Pictures had to negotiate with Li Yi to expand the publicity and screening scale of "A Dog's Purpose" in advance.
Because at this moment, the reputation of "A Dog's Purpose" has completely exploded.
On several major movie review websites in North America, this movie has all received high scores. On IMBD, "A Dog's Purpose" scored 8.2 points, with a Rotten Tomatoes freshness rating of 88%, and the popcorn index has also reached the same level.
91%.
Therefore, it no longer makes any sense to continue to screen and accumulate reputation and wait and see.
Although Li Yi's original idea was to release it simultaneously in China, he also knew that "A Dog's Purpose" has already become popular in North America. Although it is possible to engage in hunger marketing, it is not a good choice.
.
And unlike in China, where there are National Day stalls, here, from September to Thanksgiving, the stalls are actually relatively light, so striking while the iron is hot is the way to go.
For this reason, after Li Yi communicated with domestic parties, he agreed to Dean Films’ idea of expanding the screening in advance!
