"These ten seconds of silence were amazing, my brother!"
"Does this count as a million per second?"
“I’m looking forward to the next one even more.”
"I feel that in the whole movie, Director Qiu Feng is just a tool man. The biggest highlight is still made by the dog director!"
Silence is Golden's advertising creative made many fans who attended the premiere nod secretly.
Silence is Golden is different from other video ads. This is a true ad that relies solely on creativity to win.
And this excellent creativity, incredible creativity, also makes the plot of the movie very convincing.
After all, if a male protagonist can come up with such an advertisement, why should he not be favored?
Many directors present at the scene secretly scolded Qiu Feng for being shameless. After this movie is released, they can guarantee that most of the audience will say that this movie was influenced by Li Yi.
And Qiu Feng is a famous director after all, but to actually lick Li Yi is so shameless.
Of course, it's not clear whether they were thinking that they were disgusted and were being taken advantage of.
Back to business.
It can be said that most movie fans can guess the plot of "The King of Advertising" because the routines are familiar routines.
A story about being suppressed, giving up on oneself, and then regaining confidence for some reason, and finally counterattacking.
It’s a cool writing routine.
No matter how hard you try, it never works!
"The King of Advertising" only brings in elements of advertising.
Soon, the movie developed just as the audience had guessed.
Of course, these are still not the focus.
Although "The King of Advertising" is said to focus on the showdown of advertising creativity, the plot is still somewhat interesting. At least, as a commercial movie, "The King of Advertising" actually does not do anything fancy and just follows the old-fashioned plot flow.
Come on, it’s already a relatively qualified movie.
In fact, it is quite difficult to understand.
In fact, if you look carefully at those commercial popcorn blockbusters in Hollywood, most of them are carved out of the same mold, with other different elements added to the same formula, old wine in new bottles.
As a result, everyone was killed, because this routine has been proven for a long time, and the audience likes it.
But many domestic directors don’t understand?
But the result was that it was too fancy, and I felt that I wanted to have my own thing, but then I couldn't even tell the most basic story clearly.
From this point of view, "The King of Advertising" is indeed at least a passing film.
At least the audience in the theater can still watch it at this moment.
In fact, this is already a good response for a popcorn commercial film.
Soon, the plot of the movie reached its final stage.
Although the male protagonist was qualified to participate in the competition, his partner who had stabbed him in the past was in the way. As a result, he was even more embarrassed on all sides.
No brand owner was willing to support him, and even China Minsheng Bank chose to give up the leading actor.
Everyone knows that desire should be suppressed first, but I have to say that after seeing this, everyone understands what the director wants to do, but it still does not prevent everyone from looking forward to the follow-up, how the protagonist counterattacks, and how he succeeds in such a predicament.
Break out.
Because of the abandonment of the brand, the actor was unable to produce the brand's advertisement, but among the judges were representatives of many brands that co-organized this competition.
In other words, it is almost impossible for the male protagonist to win the competition.
Unless his creativity is truly invincible, unless his creativity can shock the entire audience.
The plot begins to enter the creative advertising competition stage.
For these advertisements here, it can be said that Qiu Feng is indeed kind. At least, he chose advertisements customized by advertising companies that let the advertising brands find their own.
Therefore, in terms of quality and creativity, it is still very guaranteed.
One after another high-quality creative advertisements were released, the judges' scores were getting higher and higher, and the audience's voices became more and more enthusiastic.
When the time came for the actor's former company to show off their creative advertising, it was the work of Mo Jun, the chief creative officer of Future Advertising Company.
This work is still very popular, and even the moviegoers were quite surprised by this advertisement.
Coupled with the advertisements in the movie, the atmosphere immediately heightened.
This creates a situation where the male protagonist is surrounded by enemies on all sides.
So how should he break the situation?
Many people who used to smile at him now looked at him with disdainful and sarcastic smiles.
"Damn, this is a bit difficult!"
“That creative advertisement just now was so cool!”
"One thing to say, although we saw a lot of commercials in the movie, those commercials were indeed quite good."
"Especially the creativity of the Future Advertising Company at the back, which got close to full marks. How can this be broken?"
"And the key is, if the brand doesn't support him, how can he win this game?"
For a time, the audience below was also talking a lot.
From this point of view, "The King of Advertising" does have its merits. At least, the final climax did not overwhelm the show.
Whether it is from the plot and atmosphere of the movie or from the quality of the creative advertisements, it can be said that it is indeed done with care.
And the fact that the audience can talk about it shows that they have become involved in the movie.
Of course, this ultimate atmosphere is also a double-edged sword.
If the spring is suppressed to its extreme position and then bounces back, the natural effect will reach its peak in no time.
But if the spring quality is not good, it will be very embarrassing.
Just like many novels, many chapters are laid out for the protagonist, who keeps torturing, suppressing, and suppressing, just waiting to explode.
However, when the outbreak occurred, it was done hastily, which would be counterproductive.
Because the audience's expectations have been infinitely raised, what kind of advertising can satisfy the audience?
What kind of advertising can convince the audience!
At the same time, what kind of classic creativity can make the brand manufacturers in the movie give up their own brand advertisements and choose his works?
It definitely requires creativity that shocks the audience!
Even the previous idea of "Silence is Golden" is not satisfactory at this time.
Mo Jun looked at the big screen with great anticipation.
The audience in the theater also looked at the big screen with great anticipation.
At this moment, Li Yi's last creative advertisement successfully became the key to determining the level of this film.
If the advertising is great, then the movie is great. If the advertising is bad, then the movie is also stupid.
Qiu Feng was also a little nervous. Although the creative advertisement did make his scalp numb when he saw it, he was still a little uneasy at this time.
Because this scene is related to the prospects of the entire movie.
At this moment, finally, the final trump card is about to appear!
On the big screen, it’s the hero’s turn to show off his creative advertising!
