Chapter 465: From quantitative changes to qualitative changes, who can refuse him who is cute and funny?
More than twenty promotional videos, divided into categories.
There are WALL-E and hip-hop, WALL-E and basketball, WALL-E and baseball, WALL-E and ocean balls, WALL-E and magnets, WALL-E and football, and so on.
It can be said to be divided into categories.
"Focus on these promotional videos in these categories of social media..." Li Yi said with a smile.
James Dean and Leslie Mueller were both experts, so they naturally understood what Li Yi meant.
Attract attention and publicity through market segmentation.
It may not be possible to get a huge number of clicks and exposures from just one promotional video, but so many promotional videos combined, divided into categories, are designed to target specific categories of audiences.
The ultimate goal is of course to move from quantitative change to qualitative change.
"If these are not enough, we can continue to launch these series of promotional videos of Robot Eva in the future!" Li Yi added.
"Great publicity strategy!" James Dean said with admiration.
In fact, it cannot be said that Dean Pictures does not attach importance to "Wall-E", but after all, this is an animated film from China, and Dean Pictures only takes over the distribution, and the competitor is the top animated film company in North America, St.
Light animation studio.
Therefore, I am not so optimistic about the prospects of "Wall-E".
However, a lot of resources have been given to publicity. However, the promotion of animated films is relatively weak.
But now Li Yi's strategy relies on quantity, and there is a high possibility of a qualitative change in the end.
Because although not many people saw the previous trailer, the comments below were full of curiosity about the movie.
Of course, with such a large number of promotional videos, a lot of publicity expenses are required.
After all, even if you invest a small amount in one promotional video, the total amount of promotional funds required for so many promotional videos will be huge!
...
After a large number of "WALL-E" promotional videos were released on the market, at first, it was just as Li Yi imagined.
The traffic and exposure received by each promotional video are not particularly high.
But even if the number of views is tens of thousands, the total is in the millions.
And as time goes by, as the number of views of "WALL-E" increases, as the saying goes, beauty is temporary, but cuteness is lifelong.
Who can say no to a cute and cute robot like "WALL-E"?
As a result, the promotional video of "WALL-E" began to receive more and more attention in various sports sectors.
It started to be shared with friends by more and more people.
As a result, overnight, the robot named "WALL-E" exploded!
Quantitative changes lead to qualitative changes, but neither Li Yi nor Dean Pictures expected that WALL-E would become popular so quickly and suddenly.
As for how it suddenly became popular, even Dean Films, the initiator, is still puzzled.
Anyway, overnight, on social networks in North America, if you don’t know, there is a little robot WALL-E who can play basketball, baseball, football, hula hoop, etc., but is cute and funny.
, then you are OUT!
It was at this time that Holy Light Animation Studio noticed this animated film "Wall-E" from China!
The new work of Holy Light Animation Studio is the third part of the "Cute Pet Adventures" series!
The first two installments of Holy Light Animation Studio's Great Adventure series have already accumulated many fans, so the third installment can also be said to have crushed "Wall-E" in terms of publicity at the beginning.
When it comes to animated movies released in February, it’s all about “The Adventures of Pets 3”!
As for WALL-E? What is that?
It’s no wonder that Orion Pictures, the distribution company of Holy Light Animation and “Pet Adventures 3”, didn’t care about “WALL-E”. It’s mainly an animated film from China. This is really the first one to enter the North American market.
And the key is, in their impression, do China have animated movies?
Therefore, pride and prejudice caused them to directly ignore this animated film that was to be released at the same time.
But now they can't ignore it, because "WALL-E" suddenly became popular on the Internet.
It also allowed this movie to rise from its previous obscurity.
As both animated films, the competition is the most direct.
However, despite this, they only noticed "Wall-E"!
At most, they can increase their own publicity efforts, and "WALL-E" will not let them personally target it.
"WALL-E" successfully launched the first publicity campaign, which also gave Li Yi and Dean Pictures confidence.
"At present, the gap between us and "Cute Pet Adventures 3" is still very big! It's still not optimistic!" James Dean sighed.
"'Adventures 3' is, after all, the third film in the series, and it naturally has huge advantages. However, this movie also has disadvantages, and I think we can take advantage of this." Leslie Mueller
said.
"What is it?" Li Yi was a little confused.
You must know that "Adventures of Cute Pets" can be the third part. It has a very good reputation and has a huge fan base.
Therefore, for the shortcomings mentioned by Leslie Mueller, Li Yi really couldn't think of them for a while.
"Although "The Adventures of Pets" is a hit, the series of movies has one problem, and that is the lack of freshness!" Leslie Mueller said.
But Li Yi and James Dean couldn't help but frown.
Movie series have never relied on novelty to attract audiences, but on accumulated popularity and feelings.
So what Leslie Mueller said is not a disadvantage or shortcoming at all.
"WALL-E" is an original animated film, so it's quite fresh, but its popularity is still not that far behind!
"Don't forget the critics!" Leslie Mueller added.
Li Yi's frown deepened.
To be honest, the era of film critics has long passed. In this era, the influence of film critics on the audience has long been reduced to its lowest point.
Therefore, Li Yi didn't understand at all what Leslie Mueller wanted to say.
"You mean, correlation versus hype?" James Dean suddenly asked.
Li Yi also relaxed his brows when he heard this.
Isn’t it just a matter of porcelain?
It's just using film critics to criticize the "Cute Pet Adventures" series.
Not to mention, this idea is indeed a good one.
The main purpose of bundling hype and public relations with film critics is to let film critics take the initiative to compare "Wall-E" and "Pet Adventures 3"!
From this point of view, "Wall-E" is definitely a good choice.
Especially in terms of freshness and innovation, there will definitely be a gap between series of movies and original movies.
James Dean and Leslie Muller hope to show this gap through film critics.
