Chapter 469: Selection of the most popular advertisement in the Spring Festival Gala?
As a melon-eater, Li Yi actually has no feelings about the placement of advertisements in the Spring Festival Gala.
But as an audience member, he also felt that this year's Spring Festival Gala was indeed a bit outrageous.
Because there is nothing wrong with product placement, but it affects the overall quality of the program, it is putting the cart before the horse.
However, what Li Yi did not expect was that he, a melon-eater, would be involved in this incident.
The reason lies in the selection of the most popular programs in this year's Spring Festival Gala.
Maybe you will be surprised that Li Yi did not participate in the Spring Festival Gala. Does this selection of the most popular program have anything to do with him?
It really didn't matter originally.
But I don’t know which netizen posted a post on the Internet about the selection of the most popular advertisements during the Spring Festival Gala.
Originally I was just complaining and entertaining myself.
Unexpectedly, this event post attracted more than a million people to participate in just a few hours.
What's interesting is that the most popular advertisement in the Spring Festival Gala is actually the "Wall-E" Spring Festival Gala promotional video!
Li Yi couldn't help but feel happy when he saw this. This was really an unexpected surprise.
The influence of the Spring Festival Gala cannot be overemphasized. Although it cost 40 million, the effect is indeed quite good. Coupled with this sudden selection of "Most Popular Advertisement", those movies released during the Spring Festival can't help but curse again.
Li Yi, a bad director, doesn't talk about martial arts ethics.
The advertising was even done until the Spring Festival Gala!
In fact, the effect is indeed very good.
Sun Bin's family decisively chose to take their children to watch the movie because they saw the promotional video for "WALL-E" on TV!
Sun Bin and his wife first had the habit of dating to watch movies on New Year's Day. After giving birth to a child, this habit was still maintained.
However, as the children grew older, the movies they watched on dates changed from the action movies and romance movies that adults watched to cartoons.
This made the movie date that Sun Bin and his wife were looking forward to become a bit like a routine.
Because every time I take my children to see an animated movie, the result is that the two adults can only accompany them, and they can't chat in the cinema, which makes it very boring!
But they can't take their children to watch other movies, which makes them look forward to an animated movie that both they and their children can watch.
As a result, they saw the promotional video of "Wall-E" before the CCTV Spring Festival Gala.
The couple immediately fell in love with the two robots.
After searching for relevant information about this movie on the Internet, the two decided to take their children to watch "WALL-E"!
The Spring Festival stalls are notoriously crowded, especially after the concept of the Spring Festival stalls was officially implemented. It can be said that the Spring Festival stalls are definitely the most competitive slots every year!
The most direct manifestation lies in the arrangement of films.
Because the Spring Festival period is only really hot for seven days, from the first day of the Lunar New Year to the seventh day of the Lunar New Year, it can be said that the outbreak time is much shorter than the summer period.
For this reason, how to get more film schedules as early as possible has become the most important thing for many movies released in this period.
"WALL-E" benefited from its early publicity and Li Yi's appeal, so its schedule was not weaker than other movies of the same period.
Got 22% of the film schedule!
This film schedule may not be very high in other schedules, but during the Spring Festival, this film schedule is really very good.
The difference between the Spring Festival schedule and other schedules is that theater chains have greater autonomy. Since the Spring Festival schedule is only popular for a week, theater chains naturally hope to give more films to the best-performing movies.
Therefore, attendance, box office, and word-of-mouth on New Year’s Day will also become the most critical elements in their judgment.
Animated movies have disadvantages, but they also have advantages.
The most natural advantage is that as long as adults take their children to watch movies, they will basically choose animated movies.
Even if adults don't like it, they will still choose animated movies.
But the same disadvantage is that adults usually don’t take the initiative to watch animated movies!
Because this is a deep-rooted cognitive habit, for most people, they may watch some animation works online, but they rarely go to the cinema to watch those juvenile animated movies.
The difference between the two is huge!
In China, although there are actually many parents taking their children to watch movies, it is very different from Europe and the United States, because except for animated movies, most domestic movies are actually not suitable for children to watch.
In addition, there are no ratings, so in many cases, parents will most likely not take their children to watch such movies.
However, this year’s “Wall-E” is undoubtedly an exception!
When Sun Bin bought the tickets, he discovered that there were actually many adults without children who bought the box office of "WALL-E", and most of them were couples!
This actually made Sun Bin feel more and more that it was a wise choice for him and his wife to decide to watch the animated movie "WALL-E" together.
The most annoying thing about watching a movie is that you can't watch it, but you can't leave early.
Sun Bin's family of three walked into the screening room. He was a little surprised to find that usually the screening room for animated movies was almost filled with adults and children, but today, more than half of the people in the screening room for "WALL-E" were actually there.
No one has children.
As we all know, if an animated movie is determined to be a movie for young children, it is almost impossible to get high box office by relying solely on children and parents with children.
The main consumer of movies, at least in China, is still the adult audience!
Therefore, this is also the reason why animated films for young children may obtain a certain box office, but they will never become a mainstream film category.
Because children like to watch, adults don’t like to watch, but children cannot watch alone and must be accompanied by adults.
If adults can't watch it themselves, then there will be very little interest in taking their children to watch the movie!
Back to business.
Wherever there are children, there is always noise.
However, when the lights dimmed, the children in the theater also stopped making noise.
He started eating snacks while looking at the big screen with his dark eyes.
A burst of cheerful background music sounded.
In the picture, the camera looks vertically downward from the starry sky toward the gray earth.
The atmosphere seems to be filled with garbage.
Soon, we arrived in the city.
It's just that everywhere is desolate, with tall buildings standing there. But when the camera zooms in, you will find that they are not normal high-rise buildings at all, but are piled up by something!
In the overhead shot of the ground, there is only a small thing driving forward while playing music!
