"WALL-E" is an animated film, and it is an animated film for all ages. If it fails, there will be nothing to say.
But once it succeeds, the power it unleashes, especially in China, is definitely enough to make people envious, jealous, and hateful.
After the first day of the Lunar New Year, "WALL-E" began to be unstoppable.
Movie fans went wild and spontaneous, and the media reported it, directly pushing the movie to the forefront.
Naturally, the box office revenue is also rolling in.
As a result, on the second day of the Lunar New Year, the box office of "Wall-E" soared again, and the number of viewers who watched this animated movie together with their entire family increased a lot.
For many people, especially during the Spring Festival, it can be said that watching movies with the whole family is definitely a good entertainment choice.
But there are too few movies suitable for the whole family to watch together.
Action blockbusters and the like are suitable for adults, but not suitable for the elderly and children.
Animated movies in the past were only suitable for children.
And now "Wall-E" can be said to be a game for all ages to kill.
As a result, the box office receipts of "WALL-E" on the second day of the Lunar New Year directly reached 330 million!
The key is that there hasn't been much change in the film schedule. On the second day of the Lunar New Year, the national box office closed at 920 million.
But you have to know that during the entire Spring Festival, there are a total of six major movies that can be called big-budget movies.
As a result, "Wall-E" won more than 35% of the box office with less than 20% of the film schedule.
It still has a stellar reputation in terms of reputation, although as the number of moviegoers increases, the ratings on Popular Film Critics Online have declined.
However, with more than 200,000 ratings, it still scored as high as 9.4, which made other movies in the same period feel desperate.
Director Dog, the big devil, is as strong as ever.
Not only that, various peripheral products launched simultaneously with the "WALL-E" movie, such as WALL-E, Maomao, Eva and other robot toy peripherals and OEM peripheral products, have also followed the popularity of "WALL-E"
, and sell well all over the country.
At this time, "WALL-E" showed that once an animated film is successful, the breadth of revenue it brings is definitely not comparable to other live-action films.
Compared with the huge profits brought by the box office and peripheral industries, the impact of "WALL-E" is actually what surprises Li Yi and Xingman Animation the most.
Because since the Spring Festival release of "Wall-E" became a hit at the box office at home and abroad, Star Comic Animation Studio can be said to have become a holy place in the Chinese animation industry.
And more importantly, after seeing the huge return on investment from "Wall-E", several domestic giants have begun to either acquire domestic animation production companies with potential, or poach people to form animated film productions themselves.
department.
Well, on Star Comics' side, a lot of the "WALL-E" team members have been poached.
Although the success of the movie "Wall-E" has made Star Comic the leading animation company in China, after all, at Star Comic they are ordinary senior employees at most, and if they are poached, they will at least be middle managers.
, coupled with salary incentives.
Therefore, it is actually normal for part of the team to be poached.
Neither Li Yi nor Zhang Haiyang paid much attention to this.
Because, this is actually not a bad thing. For Star Comics, everyone knows that the key to the success of "Wall-E" is Li Yi.
No one else is indispensable, of course, only part of them are gone.
Xingman's current influence and reputation can fully recruit top talents at home and abroad. If money was still needed before, then now, Xingman's brand name is enough.
This change is definitely a good thing for China’s animation industry.
Maybe those film and television giants may not have high investment at the beginning, but at least they will start to try.
Any industry requires a process of trial and error.
Even if one of ten films is successful, the development of this industry will continue.
In fact, if an animated film is successful like "Wall-E", its revenue range will be much wider than that of other live-action films.
Just brand licensing, character image licensing, game adaptation, etc. are enough for Xingman to make a lot of money.
There are also peripheral products that can continuously bring revenue to Star Comics. Although this revenue will be much less after the movie is released, it will continue to flow.
Moreover, if you think about it, if an animation company owns the copyrights of multiple hot-selling animated movies, its ability to attract money can be imagined. It is a complete gold mine!
In fact, this is because the domestic industrial chain in this area is not yet perfect. Otherwise, like Hollywood, why would many animation film companies dare to invest hundreds of millions of dollars to create animated films?
In fact, in many cases, it is impossible to recoup the investment through box office revenue alone.
But Hollywood, with its well-established peripheral industry chain and channels, can earn back several times its box office revenue from peripherals.
Therefore, once it succeeds, it will definitely be a very profitable thing. In the past, it was because there were only failure cases and no successful precedents, so no one was willing to invest a large amount of money to try. But when they saw that it was profitable, then naturally
, are unwilling to let go of such a project category that may become a new growth point for profits.
Not only that, Xingman has also received investment intentions from many domestic funds, film and television investment companies, etc.
Previously, "Wall-E" could be said to have been fully invested by Star Comics. There was no way, no one was optimistic about animated movies. If the amount involved was small, perhaps for Li Yi's sake, no one would mind.
Invest a little.
But for an investment of 1 billion, the probability of success is too low no matter how you look at it, so no one is willing to invest.
Now it's completely different, with "WALL-E" in front of me.
Suddenly, Xingman's next movie, which has not yet been released, has become a high-quality investment project that many capitals are paying attention to.
This is a good thing. Of course Li Yi doesn't mind making some profits. Of course, these investors are not just anyone. The key depends on the resources that the other party can provide, whether they are committed to the production, promotion and peripheral development of the film, etc.
Waiting for help.
This is a later topic, so let’s not mention it for now.
After the movie was released, like animated movies, it actually made Li Yi more relaxed. In terms of promotion, he, as a director, did not need to go shirtless. The opportunity for Li Yi to show his face was given to Zhang Haiyang of Xingman and others.
Although "Wall-E" is not as strong as in China in North America, it has exploded with word-of-mouth.
The power of movies with original themes also exploded.
Although the sequel is popular, it will be insufficient in terms of innovation, and the power of the original work will be revealed at this time.
