For example, although Li Yi's casting seems relatively fair, it can be said that his casting is almost entirely based on personal preference.
Therefore, even if there were people who performed better in this summer camp, they were not selected.
On the contrary, there was a little girl who even cried and made a fuss about quitting in the middle of the show. However, she managed to stay until the end and was chosen by Li Yi to play the role of Cao'er.
The main cast of "War Meridian" is complete.
The preparations for the movie are almost complete.
After the summer camp ended, the filming of "War Meridian" was officially launched.
However, the previous publicity was enough, so when filming started this time, Li Yi did not make any more fanfare.
This time, "Great Wall Summer Camp" can be said to be very effective.
Moreover, Li Yi did not spend a penny, just came up with a gimmick, and the result was such a huge publicity effect.
Not only that, this program itself is also very profitable, after all, the ratings are so high.
This also makes many people jealous. Of course, it also gives some people inspiration and stimulation.
For example, Lou Zhenglong.
He is also preparing a theme film focusing on fire heroes.
In fact, his selection of subjects is very good. Movies with modern themes, shooting soldiers, fire fighters, people's police, etc. are all good choices.
The fire hero theme he chose was adapted from real events.
But as a director, Lou Zhenglong's appeal is naturally very different from Li Yi's.
The movies made by Li Yi can be said to be his personal statement. He can choose any actors he wants, and there is no shortage of investment. It can be said that countless people are vying to invest in Li Yi's movies.
Because his movies are of the highest quality, and are even investments that are sure to make money without losing money.
Most of the time, without sufficient resource replacement, it is almost difficult to get the investment share of Li Yi's movies.
In this way, it is natural that investors want to have any say in Li Yi's movies, but they don't even think about it.
Moreover, Li Yi's identity and brilliant record mean that he almost doesn't need to consider what investors think.
But Lou Zhenglong can't.
For example, he is going to shoot this time the main theme film "Fire Soldiers" that pays tribute to fire officers and soldiers!
Although the investment for this movie has been in place, the amount of attention it received is not even a little bit low.
This time, Li Yi used the gimmick of auditions to create an outdoor reality show. While making a lot of money, he also provided excellent publicity for the movie.
This also gave Lou Zhenglong inspiration.
Since Li Yi can do it, why can't he?
Because the protagonists selected for his "Fire Soldiers" also need to go to the fire brigade to receive firefighting training.
This gave him an idea: why not turn this training into a reality show?
So, he quickly contacted Sujiang Satellite TV and put forward his ideas.
As mentioned before, now is the time when "star-abusing" reality shows are becoming very popular.
When the other party heard Lou Zhenglong's idea, he was really creative.
Let the star actors truly experience the life of the fire brigade as ordinary people, create a heroic image of firefighters, and spread the positive energy of hard work and improvement.
Is this feasible?
So doable!
So the two sides hit it off immediately.
A brand-new reality show of the same name as the "Fire Soldiers" jointly created to experience the real life of enlisted soldiers.
The program will record the entire process 24 hours a day. The six stars will experience military life through recruit training, detachment special training and real police dispatches.
However, these days, as long as it is a reality show, they all have one thing in common. They all challenge the limits and bottom lines of stars under the banner of "taking off the halo of stars and letting go of the baggage of idols".
"Fire Heroes" is no exception.
They are professionals in doing this kind of program.
It’s not just Lou Zhenglong.
Another director who was stimulated by Li Yi's "Great Wall Summer Camp" was Xue Yibin.
He originally used the Hollywood model to shoot the main theme hero film "Hero's Choice". Although he ultimately lost to the unexpected "Wreaths Under the Mountain", "Hero's Choice" is not actually a failure.
But this time, his sights were set on the group of female soldiers.
His new film "Phoenix" focuses on the theme of female special forces soldiers being women and not being inferior to men.
He was also stimulated by the combination of Li Yi's movies and reality shows.
So, like Lou Zhenglong, he thought that he could use reality shows to promote movies.
As for his movies, the actresses also need to go to the army to receive military training.
Therefore, he quickly found China Overseas Satellite TV, hoping to join forces with them to create a military reality show with the same name as "Phoenix on Fire".
Reality shows have ready-made gimmicks and conditions, so both parties hit it off.
Li Yi also didn't expect that his temporary idea led to an outdoor reality show called "Great Wall Summer Camp", which not only made a lot of money, but also gave the movie an excellent publicity effect.
As a result, combinations of movies and reality shows appeared one after another.
From the perspective of publicity, both "Fire Heroes" and "Phoenix" have indeed achieved good publicity effects because of the reality show of the same name.
But it is different from programs like "Great Wall Summer Camp".
"The Great Wall Summer Camp" can be said to be truly unintentional.
Precisely because Li Yi did not have any requirements, and at the same time did not allow Penguin Video to make any "script" requirements for this show and the young actors in it, the result was that it was unintentional.
Let all the little actors truly show themselves.
Because there are no restrictions or requirements, it is more real.
Coupled with the gimmick of casting a film by the famous director Li Yi, this program, which was born temporarily and was not a program, became popular on the Internet.
Not only adult viewers like it, but many parents and children also love this show.
The highest ratings even once exceeded 10 million people watching online at the same time.
The only pity is that the time is too short and it is not replicable.
Even if Penguin Video has plans to prepare a similar reality show, it will obviously be difficult to achieve the effect of the program "Great Wall Summer Camp" by then.
In comparison, both "Phoenix on Fire" and "Fire Soldiers" are all produced towards "star-busting" reality shows.
This type of program is still very attractive in the early stages.
During promotion, both programs used the gimmick of the reality show with the same name as the movie.
After all, in the early stages of both programs, actors from the two movies participated in the training, and the results were very good.
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