Chapter 619: All the stars come together to welcome the return of the Great Sage!
It can be said that the publicity strategy of "Journey to the West: The Return of the Great Sage" has made many people jealous.
But unfortunately, this is basically not replicable.
Because you can't be like the dog director who just produced a "The Legend of Wukong" that can arouse heated discussions among countless Journey to the West fans just for publicity.
In order to promote "Journey to the West: The Return of the Great Sage", classic songs such as "Wukong" were created.
After "Wukong" was released on the music platform, aside from the fans of Journey to the West, many passers-by also became fans of this song.
People are starting to pay attention to "Journey to the West: The Return of the Great Sage"!
However, "Journey to the West: The Return of the Monkey King" is scheduled to be released during the Spring Festival, but it still puts many movies in the same period at risk.
They no longer feel that animated movies are not threatening as they did earlier.
Movies directed by Dog, let alone animated movies, any type of movie will definitely attract people's attention.
Because this guy has never failed from the beginning to now.
Even a literary film like "Cinema Paradiso" was said by many fans to be too slow to watch, but it still grossed 200 million at the box office.
This is really not low.
What's more, the animated movie still has the original "Wall-E" in front of it. The publicity and attention of "Wall-E" can be said to be far less than that of "Journey to the West: The Return of the Great Sage"!
What's more, "Journey to the West: The Return of the Great Sage" naturally has its own halo, nostalgic halo, national comic halo, Journey to the West halo, etc.
Therefore, no one underestimates this animated movie.
Because even they couldn't help but miss the days when they watched Journey to the West.
What's more, animated movies like "Journey to the West: The Return of the Great Sage", this kind of subject matter, can be said to be a true all-ages killing game.
In Li Yi's memory, "Journey to the West: The Return of the Great Sage" was criticized for a lot of things. Some of the goals of the movie, plot, character design, etc. were not accurate enough.
It's obviously aimed at teenagers aged fourteen or fifteen, but it turns out that some of the plots are completely for adults.
If Li Yi had not been exposed to the film industry, then maybe he would feel the same way.
But after being a director for so many years, Li Yi understands it deeply.
In fact, is the so-called all-age group really suitable for all age groups?
Is there really a plot that is suitable for all ages, regardless of age, gender, or age?
the answer is negative!
This is absolutely impossible.
In fact, the so-called all-ages, generally speaking, are targeted at audience groups of every age group and have their own obvious attractions and selling points.
For example, "Journey to the West: The Return of the Great Sage"! The story is very simple. This story will not be incomprehensible to audiences of any age, nor will it be difficult to understand.
This is the basis for a movie for all ages.
Because you can't expect children to understand things that only adults can understand.
In addition, for adults, the selling point of "Journey to the West: The Return of the Great Sage" is actually very obvious, feelings!
Yes, it’s feelings!
Does the Great Sage have feelings? It is inevitable!
Jiang Liu'er in the film is actually our incarnation to a certain extent, especially the "incarnation" for the children born in the 80s and 90s. "Journey to the West" has grown up with them, and in their minds
Their greatest hero is "Monkey King, the Monkey King". That is the God of War in their hearts, a hero who can never be defeated.
At that time, I could just pick up a stick and have a lot of fun, and I would even treat it as my "Ruyi Golden Cudgel" and hit my friends on the head casually to "eat my old grandson with a stick".
These are all feelings!
After certain movies are released and receive rave reviews, and various emotions emerge, some people will always make some sarcastic remarks, saying that they are over-marketed sentiments.
But movies are commodities. For a relatively good movie, what’s the problem with doing some marketing and promotion that matches the movie?
Looking around and abroad, no matter which movie is a big hit, any movie that is well-received and popular, it is inseparable from marketing and publicity.
It is originally a commodity, but what’s wrong with using commercial means to promote it?
Emotional marketing is just a common promotion method.
The key to the problem is whether it can really resonate with people!
After the MV promotional video for "Journey to the West: The Return of the Monkey King" was released, Oceanwide Film and Television launched a large-scale promotion of the film with full force.
It is officially announced that "Journey to the West: The Return of the Great Sage" is coming!
Not only that, but at the same time, Li Yi also used his connections to mobilize celebrities to collectively recall Journey to the West.
Chen asked: "Every Chinese will fall in love with Sun Wukong as a matter of course. Every generation of Chinese has their own Sun Wukong. I think that for children in the new century, this is a good introduction. How can I put it, I believe
This is a common memory of our generation, as well as that of our fathers and grandfathers. It’s time to take out the dusty monkey puppets in a corner of our hearts, throw away the ashes, dry them in the sun, and play them again.
Say hello and say long time no see.
"The Sword Comes"
On the first day of the new year, the Great Sage returns! See you there or not!"
Xue Yiran: "When I was a child, I thought about marrying him (the Great Sage). Although he is a monkey, he is the most handsome monkey! On the first day of the new year, the Great Sage returns, see you there!"
Zhou Guo: "When I was a child, I watched "Journey to the West" and pestered my father to make me a golden cudgel. On my birthday, my father whittled a wooden stick for me and painted colorful patterns on it. At that time, I held
The Golden Cudgel has become the envy of countless children! The monkey in each of our hearts can be a scoundrel, unbridled malice, gentle dependence, and loyal follower.
On the first day of the Lunar New Year, the Great Sage returns, see you there!"
Cheng Hu: "When I was a child, I practiced boxing and Monkey Boxing. I always did some monkey moves. Every time I was caught by the master, I would get beaten, but I still enjoyed it. After watching the MV of "Journey to the West: The Return of the Great Sage",
The dusty memories of childhood reappeared, and the Great Sage finally returned!
On the first day of the Lunar New Year, the Great Sage returns, see you there!"
Chen Weijie......
Lin Jinrong......
At one time, hundreds of celebrities were cheering for "Journey to the West: The Return of the Great Sage".
The grand occasion is unprecedented!
It can be said that Li Yi has not racked his brains so hard for the promotion of a movie for a long time.
Fortunately, the publicity effect is indeed very good, at least "Journey to the West: The Return of the Great Sage" has become more popular.
And compared to other movies of the same period, it can be said that the popularity is absolutely crushing!
Of course, how well it performs depends on whether the movie can conquer the millions of fans of Journey to the West and Wukong fans!
However, Li Yi is still relatively confident about this.
Although the plot changes are not particularly drastic compared to the one I remember from "The Return of the Great Sage", the picture quality is definitely on a two-level level!
Coupled with the support of sentiment and effective publicity, Li Yi believes that the performance of "Journey to the West: The Return of the Great Sage" in this world will definitely not be bad!
