Chapter 630: Not winning is even more valuable than winning.
There are no surprises in "The Return of the Great Sage". It dominated the box office and dominated the Spring Festival period.
In fact, this is also the advantage of an excellent animated movie, because this movie not only attracts children, but also attracts adults.
Invisibly, a huge number of movie-watching groups have been added.
At the same time, it can be said that the influence caused by it is not comparable to the original "WALL-E".
Although many people may say that "WALL-E" is better than "The Return of the Great Sage" in terms of story, graphics, etc., "WALL-E" lacks the sentiment of "The Return of the Great Sage".
A man is a teenager until he dies, and the Great Sage is a character that every man cannot forget when he was a child. Therefore, you will find that many of those product peripherals are indeed bought by children.
But most of them are bought and collected by adults.
According to netizens, this is:
"When I was a kid, I always wanted a set of the Great Sage's armor. Unfortunately, I couldn't buy one at that time, and the other one was not financially feasible. Now I think my childhood dream has come true."
"Can you imagine that I bought a complete set of the Great Sage peripherals, and then others danced in the square while I played with a stick?"
"When I pick up the golden cudgel, I feel as if I have returned to my childhood again!"
"I don't know why, when I picked up the golden cudgel, I couldn't help but want to shout, "I'll give you a stick, but it's a pity that there is no female vote. This is really a sad story!"
"Upstairs, I suspect you are driving, but there is no evidence!"
"After watching the movie, I bought a golden hoop. When I got home downstairs, I saw a dog that dared to bark at me. I couldn't help but pointed the stick at the dog and shouted: Monster, eat my old grandson.
Great, the result...we received a compensation of 3,000 yuan..."
"I'll go, this turn of events upstairs has hit my waist!"
Anyway, topics related to the Golden Cudgel and Wukong peripherals exploded overnight on the Internet.
All kinds of weirdness, all kinds of nostalgia, all kinds of sand sculptures!
This also shows that Li Yi is indeed right. "The Return of the Great Sage" is really on the forefront. People have been longing for the Great Sage for too long!
However, after the New Year, Li Yi flew to North America again.
In China, "The Return of the Great Sage" actually doesn't need him to do anything else. Once the wind blows, it is actually the most effective publicity.
I went to North America partly because of the Oscars.
This can also be regarded as Li Yi’s World War II Oscar.
"Cinema Paradiso" will actually be released in North America at the end of November. However, compared to Li Yi's appeal in China, in North America, "Cinema Paradiso" is targeting Oscars, so in fact, the screenings are small-scale.
However, the reviews and word-of-mouth are quite good, but the box office is not satisfactory. After all, it is a literary film, and Li Yi has huge appeal in the country and has only managed to get that little box office.
Not to mention North America.
Many people may have some misunderstandings about Hollywood and the North American market, especially many domestic art film directors. They seem to think that since there are art movie theaters in North America, it seems that art films can easily get good box office results.
But this is such complete nonsense.
Do you really think that old and American audiences like art films?
It’s just that in the United States, there are a small number of lovers of artistic films.
But these people have never been the mainstream of the market.
In fact, looking around the world, they are all the same, it just depends on whether they suit your taste or not.
Looking at the blockbuster literary and artistic films, in fact, if you look carefully, they all have unique commercial elements and selling points.
Of course "Cinema Paradiso" has a selling point, and its selling point is emotion, but in the North American market, it can be said that unless this movie can really win awards, you really shouldn't expect a high box office.
At present, the box office of "Cinema Paradiso" in North America is less than 10 million US dollars.
Don't think it's less, in fact it's really not that little.
And you must know that "Cinema Paradiso" has been released in North America for several months.
As a foreign language film, yes "Cinema Paradiso" is a foreign language film for North America.
It can be said that it is really good to have such results.
However, although it is hard to say whether it will win the award or not, at that time, the film had a pretty good reputation among the North American media, film critics, and even the audience. But it was not a success! Because the box office was still half-dead.
Dean Films still attaches great importance to "Cinema Paradiso", although in terms of several key Oscar awards, because Li Yi is unwilling, the public relations efforts are relatively limited.
Sometimes the PR Oscar doesn't just mean spending money.
If he really wants to go all out to publicize the Oscars, then Li Yi will probably compete for multiple Oscar frontline awards in North America from the beginning of the awards season.
As for public relations awards, if you want public relations for awards such as Best Director, Best Picture, etc., then Li Yi, the person involved, must constantly get to know the Oscar judges.
At least let them be familiar with Li Yi. After all, "The Truman Show" won the Oscar for Best Picture, which can really be said to be an accident.
But this is just an accident!
However, compared to the Academy Awards, the public relations difficulty of the Golden Globes is much smaller!
"Oscar major public relations nominations, as well as key public relations Best Foreign Language Film Awards, our focus this time is on the Golden Globe Awards!" James Dean said to Li Yida with a smile.
The Golden Globe Award is said to be one of the frontline awards of the Oscars, but in fact, it can be said that it is purely because the Golden Globe Award misses the Oscar.
Because the Golden Globe Awards are usually awarded a few days before the Oscars, and from a probability perspective, occasionally the Golden Globe awards do overlap with the Oscar results.
But to say that the Golden Globe Awards are the precursor awards to the Academy Awards, in fact, anyone with a discerning eye knows that is pure nonsense.
Because the judges of the Golden Globe Awards are from the Hollywood Foreign Press Association, the number of judges was less than a hundred in the early days, and later it expanded to just over a hundred!
There is almost no overlap between the award judges and the Oscars. What really makes the Golden Globes stand out is probably because this award can often win key awards, so it has become a bellwether for the Academy Awards.
In fact, as the Oscars become more and more difficult to guess, it is also difficult to really win those key awards at the Golden Globe Awards, so the gold content is actually the same in Hollywood.
The real outpost awards of the Academy Awards are the awards of the major labor unions in Hollywood, because these judges really overlap with the Oscars.
However, because the Golden Globe Awards have done a good job in winning Oscars, for many people who don’t know why, the Golden Globe Awards are more eye-catching.
Then many people may find it strange.
Since the chances of winning an Oscar are slim, why should you apply?
In fact, sometimes a nomination is enough, and even more often, if a movie is good enough, then not winning is even more valuable than winning.
