Li Yi turned a deaf ear to what was going on outside the window and only focused on making his own movies.
But he didn't know that the impact of the micro-movie "Deal" far exceeded his imagination.
The first is Penguin Video. The original Penguin Cup Micro Film Contest was a new one, so it lacked experience and preparation. As a result, it was crushed by Cool Cat’s Micro Film Contest in terms of quality, quantity, and influence.
The so-called program showing works of famous directors was launched to attract traffic and increase influence, but it turned out to be just some short commercials.
Although the picture quality is far superior to other online micro-movies, the content is difficult to describe in a word.
As a result, the Penguin Cup Micro Film Contest almost became a laughing stock.
At this time, Yan Wenwei, as the person in charge, could be said to have made a desperate move. After getting Li Yi's short film, he watched it once and then directly provided optimal promotion resources.
Then it got out of hand. The number of views of this tear-jerking short film exploded as soon as it was released online. What made Yan Wenwei decide to directly use the recommended resources on the homepage of Penguin Video Network in his hand was because of the short film.
Horrible retention rate.
In the first half hour, the terrifying retention rate of over 90% made Yan Wenwei feel like he was getting blood.
And after the largest promotion resources were given, it can be said that this short film was really sent directly to the sky.
Relying on the social nature of the Penguin Group, it actually formed a wave of viral spread.
"The Deal" has been called "the most tear-jerking short film of the year" by netizens, "the best domestic micro-movie I have ever seen", "a six-minute tear-jerking classic", etc.
It was constantly forwarded and spread, and in just a few days, the playback volume of "Transaction" exploded.
According to the current trend, the short film "Deal" is even expected to become another short film with over 100 million views! Of course, this will take time, but almost no one thinks that it cannot achieve it.
Of course, there are many reasons for this, not only because "Deal" is indeed well shot, but also because Li Yi's luck is indeed good, and the timing of this short film's appearance is very subtle.
Whether it's Cool Cat or Penguin Video, the two micro-film competitions have attracted a large number of netizens and rekindled the concept of micro-films.
Coupled with the full promotion of Yan Wenwei and Penguin Video, the result was a miraculous hit for this micro-movie.
Simply put, the popularity of "Trade" cannot be said to be inevitable, because without the huge promotion efforts of Penguin Video, this video may slowly become popular, but it will definitely be difficult to achieve this level of popularity. Originally, even if this video became popular, it seemed to be nothing to Li Yi. At most, it would warm up his new movie and promote him as a director.
But the result was exactly beyond his expectation.
The playback volume and topic popularity of "Trade" are really too explosive. Naturally, Penguin Video is adding fuel to the fire, but the facts are right in front of us.
With so much exposure, who wouldn’t be jealous?
If a new director or an unknown director suddenly releases a relatively popular short film, the impact may not be that great. After all, it is just a short film. Although it can be proved that this director has something, it is also very likely to be a flash in the pan.
,After all, here, micro movies and big movies are still two different things.
But the director is Li Yi, which is completely different. First of all, Li Yi has proven himself through theatrical movies, and he is already a rising director star.
The success of "Deal" follows a similar sensational route as "The Gift of Room No. 7". Does this mean? It shows that Director Li's success is not accidental!
It can be said that, to a certain extent, "Gift from Room No. 7" coupled with "Deal" just happened to allow Li Yi to successfully start to build his own brand.
Other directors may be more famous than Li Yi. For example, in the screening section of famous directors' works in the Penguin Video Micro Film Competition, which of the other directors of commercial short films is not more qualified or even more famous than Li Yi?
But there is no harm without comparison. The total number of views of those films is not as much as that of Li Yi!
Moreover, the story behind the short film "Deal" and the birth process were also reported by Penguin Entertainment on Penguin Video.
It can be said that Li Yi just had a flash of inspiration and took the time to shoot the short film "Deal". What does this mean?
It shows that Director Li is really talented! At least in terms of sensationalism, Director Li is very good!
For this reason, manufacturers with advertising needs naturally focus on Li Yi, a newly emerging director star.
Many companies have even begun to try to directly send invitations to Li Yi's film studio.
Li Yi is very busy, everyone knows this. After all, he is a director, a movie director, and his main job is making movies. His third movie is in full swing.
But this doesn’t prevent them from tentatively sending out an invitation. What if? What if Li Yi agrees?
Not to mention making another hit like "The Deal", even if it is half, or even one-tenth of the results of this short film, it is enough!
As the temporary shopkeeper of Li Yi Studio, well, the general manager, Li Zhenye has been very busy these two days!
The previous Ji Qiusheng was just the beginning. After Penguin Video invested a huge amount of promotional resources in "Transaction", it immediately exploded.
Then came various advertising companies seeking cooperation.
There are many big brands among them, and they have all turned to Li Yi's studio to seek cooperation.
"Hurry up and recruit some professional people to take care of it. Your father and I are almost overwhelmed these days." As soon as Li Yi came back, Li Zhenye complained. Of course, although he was complaining, the smile on his face was so bright.
It can’t be covered either.
It can be said to be real pain and happiness.
"How can I have time? Dad, you have a lot of connections. Just help me find a few." Li Yi spread his hands and said.
"By the way, I remember that the studio doesn't have any other business, right? The movie hasn't been released yet, Dad, what are you busy with?" Li Yi then asked suspiciously.
"It's not your short film that caused the fuss. Your Uncle Ji is just the beginning. No, in the past few days alone, your dad and I have received more than a dozen brand manufacturers."
"Why are you here?" Li Yi was still a little confused.
"What else can we do? It's a coincidence. Didn't the Penguin Cup Micro Film Festival hold a screening of the works of famous directors? It turned out that the other short films were all short films invited by advertising companies to shoot by famous directors. In the end, the total
The number of views is less than a fraction of your video, so you understand?" When Li Zhenye said this, he couldn't help but show a proud smile.
At Li Zhenye's age, to be honest, he really doesn't have much pursuit of career or anything.
Even after "The Gift from Room No. 7", he actually didn't worry about film appointments, but he rarely accepted them because he was no longer so ambitious.
On the contrary, he is particularly concerned about Li Yi's affairs.
