Which is the most popular movie at the Berlin International Film Festival?
Fans at the film festival will blurt out "Life is Beautiful"!
In fact, not everyone has watched this movie, but it doesn't matter, everyone knows how popular this movie is.
You will know after seeing how many games in a row are still sold out and tickets are hard to come by.
If you look at the reports from almost every film festival partner media, you will know that the movie "Life is Beautiful" has not been ignored.
A very shocking scene also happened at the film festival.
As we all know, at this year’s Berlin International Film Festival, the chairperson of the jury for the main competition unit is a woman. From the overwhelming number of jury members, there are more women than men. From the fact that nearly half of the works shortlisted for the main competition unit are
You know that all the movies are related to female boxing. You know that the opening film is the female boxing movie "Midnight Confusion". You know that the female boxing industry parades in front of the festival palace. This year's Berlin International Film Festival, the first
The theme is female boxing!
But the interesting thing is that the movie "Life is Beautiful" attracted more viewers, and they turned out to be female fans.
However, despite this, even though "Life is Beautiful" seems to have received the most attention from the media, film critics, and fans in terms of the film's story, shots, art, etc., it is also the most beautiful boy at the film festival.
However, no one dares to guarantee whether the film will win the Golden Bear Award.
Because, before the red carpet of the closing ceremony, hundreds of half-dressed female boxers appeared again.
The chairman of the Berlin International Film Festival's jury, He Shuhua, has also publicly stated that she is committed to achieving gender equality at the film festival.
This makes the prospect of "Life is Beautiful" winning the Golden Bear even more confusing.
On the contrary, the probability of winning awards for female boxing movies such as "Midnight Confusion" has undoubtedly become higher.
Li Yi and the crew of "Life is Beautiful" had received an invitation letter from the organizing committee for the closing ceremony award ceremony.
This means that "Life is Beautiful" must have won the award, but the specific award is unknown.
At this year's Berlin International Film Festival, CCTV finally won the rights to broadcast the closing ceremony of the awards ceremony on television, and in terms of online live broadcast, Penguin Video came out on top.
The attention that domestic movie fans have paid to this year's Berlin International Film Festival is absolutely unprecedented.
Nothing else, because this year it can indeed be said that the Berlin Film Festival is ushering in the Year of China.
Previously, not only the crew of "Life is Beautiful" received invitations, but Xue Kaishan, one of the four famous directors in China, and his film crew also received invitations to the closing ceremony.
Today's domestic movie fans all know what this means.
At least this year, even if Li Yi cannot win the Golden Bear Award and win a Grand Slam, two films directed by Chinese directors have definitely won awards, which is enough to attract the attention of movie fans.
However, at the red carpet show before the closing ceremony, there was a female boxing parade incident, which was like pouring cold water on the enthusiasm of domestic movie fans.
When He Shuhua, the chairman of the jury, made a speech later, he mentioned: "We will be committed to achieving gender equality at the film festival!" This made everyone feel cold.
You must know that the Berlin International Film Festival is different from the other two film festivals.
The political nature of the Berlin International Film Festival can be said to be the most important among the three major film festivals in Europe.
"Isn't it? This is too disturbing. Is this considered forcing a woman to have a baby?"
"That's right. If you can't do it in the movie, you just try to do something outside the game. Isn't this too cheap?"
"It's hard to say. In art, it's hard to quantitatively distinguish between high and low. Similarly, some people find "Life is Beautiful" absurd and not good."
"But at least there are no off-board moves, right?"
"You're so naive upstairs. Sometimes, a biting dog won't bark. Don't forget, he's a dog director!"
"Do you really think that winning an award is so pure, just competing in film art? Seriously, you will lose."
"The producer of "Life Is Beautiful" is the Hollywood giant Dean Pictures. Why did Li Yi go to Dean Pictures? Everyone knows!"
"However, have you noticed that the theme of "Life is Beautiful" seems to conflict with the city of Berlin?"
"One thing to say, there are many Germans who don't like ***, right? And anti-***, anti-** is the right governance, right?"
In fact, movie fans guessed it right.
Although the three major European film festivals, compared with the Oscars, do not openly accept public relations so blatantly.
But in fact, this is not the case.
Those members of the jury are also human beings. When they serve as film festival judges, they will definitely gain not only fame, but also benefits!
However, in comparison, because the members of the jury come from all over the world, their relationships and positions are relatively different, and compared to the Oscars, the goals are clearer and more people are watching.
, therefore, public relations will be more obscure.
But being obscure doesn't mean it can't be publicized.
In fact, to put it bluntly, why are so many people keen on competing for film festival awards?
Both fame and fortune!
It can be said that a film that wins an award can greatly increase its value in an instant.
This is true for the Oscars, and the same is true for the three major European film festivals.
These insiders are all well-connected.
However, compared with the Oscars, the influence of the three major European film festivals is relatively weak to some extent.
The value it can add to movies, actors and directors is a bit weaker, but it still shouldn’t be underestimated.
You must know that Li Yi spent a lot of money for this film festival.
According to Stern Nick, "Life is Beautiful" is qualified enough to participate in this game, and Li Yi is willing to invest, so off-site factors are not that important.
Of course, Stern Nick didn't dare to guarantee it.
After all, the film festival judges won’t give you a guarantee!
The purpose of public relations is to increase the probability of winning awards, which cannot be 100%, because this is the basis for the survival of the film festival and it is also the bottom line.
You can play this game within the limits allowed by the unspoken rules, but you cannot break the bottom line.
Because once the awarding of the film festival's awards becomes transparent in advance, the film festival will also lose its greatest competitiveness and authority.
Li Yi originally thought that he would not be nervous, but when he arrived at the award ceremony, Li Yi became a little nervous.
Compared with the previous times, this time, it can be said that it is really the last tremor.
Because he knows that this year is definitely the most promising year, and if you don't get it this year, it will be even harder to get it later.
And the spotlight has been chasing Li Yi. There is no way, who made "Life is Beautiful" and Li Yi both attract attention at this Berlin Film Festival!
"Life is Beautiful" is unanimously optimistic and can be said to be the biggest hit this year. As for Li Yi himself, who has more gimmicks, whether he can win the Golden Bear Award means whether the world's film industry will have the first real big movie.
