Chapter 744: A must-watch movie for men before marriage
"Life Is Beautiful" will be released earlier in China, after all, we strike while the iron is hot.
However, in North America, Dean Pictures means that the release can be postponed.
Why?
Because of the timing of the Berlin International Film Festival, it was a bit embarrassing to be honest.
Because the Oscars are held around this time.
Therefore, although the fact that Li Yi won a Grand Slam is indeed quite sensational in the film industry, in fact, Europe is Europe and North America.
In terms of gimmicks compared to Oscar-winning films, even if "Life is Beautiful" won the Golden Bear Award at the Berlin International Film Festival, it would actually be just like that in North America.
Because it was Li Yi who won the Grand Slam achievement, and "Life is Beautiful" actually just won an award at the Berlin International Film Festival at this time.
It’s not that it has no influence, but it’s just that the influence is still not even a little bit worse than the Oscars.
But in China, "Life is Beautiful" must strike while the iron is hot.
At this moment, the exposure of this movie and Li Yi can be said to have reached its peak.
Movie fans have been waiting for food for a long time.
Even though it is a literary film, with the reputation of sweeping the Berlin International Film Festival and the legendary gimmick of Li Yi ascending to the top, this film is still very favored by theaters.
In terms of film schedule, it is no worse than those big-budget commercial films.
Of course, the specific box office performance depends on market feedback.
"Life is Beautiful" was quickly scheduled to be released, and this time it passed the review without any cuts.
In fact, "Life is Beautiful" originally didn't have any particularly sensitive scenes.
In fact, there is not even a "bloody" scene in this movie.
The only shot of a mountain of corpses in the movie is also very hazy, so there is no sensitive point.
In addition, it is a foreign story, so the sensitivity on the other side also does not exist.
It has won six major awards at the Berlin International Film Festival, and has Li Yi's Grand Slam gimmick. In addition, it has been screened at the Berlin International Film Festival before.
There is no need to say much about word of mouth or anything like that.
So of course there is no need for screenings or the like to build up reputation.
The release of "Life Is Beautiful" is actually not rushed, because this film has already attracted attention since Li Yi announced that it was competing for the Golden Bear Award at the Berlin International Film Festival.
In addition, during the film festival, the film's performance at the film festival also received early feedback back home.
Therefore, for the vast majority of Li Yi's fans, there is no need to promote it again.
As for other passers-by, they only need targeted publicity. Anyway, they just praise it and praise how awesome "Life is Beautiful" is.
When it premiered at the Berlin International Film Festival, the audience applauded for a full ten minutes.
What "Life is Beautiful" made many people cry and laugh at the same time.
Making history, breaking the unspoken rules of the Berlin International Film Festival, etc., etc.
Anyway, this movie really has enough gimmicks to attract audiences into the theater.
In fact, this is also true. "Life is Beautiful" will be released in China on February 28th, which can be said to be an absolutely unpopular schedule.
Of course, the unpopular schedule is not all bad, there are also advantages.
For example, there are almost no new films released during the same period.
This allows "Life is Beautiful" to get enough film schedules.
Even though this is a literary film, this film has too much aura.
The rating of "Life is Beautiful" on Popular Film Critics Network was actually unlocked when it premiered at the Berlin Film Festival.
Although there are not many people who rate it now, the rating is frighteningly high, with a rating of 9.8, which is enough for this movie to attract many viewers based on word-of-mouth.
"Life is Beautiful" was released in China on the first day, and the box office reached an exaggerated 70 million.
You have to remember that this is an unpopular schedule, and it is also a literary film. It is really not low to get 70 million on the first day.
It is worth mentioning that because this is Li Yi's movie, "The Light of Hong Kong Island", the box office of "Life is Beautiful" on the first day in Hong Kong Island actually reached an exaggerated amount of more than 4 million! It can be said that many people are purely for it
Support and support.
And word of mouth?
Everyone who has seen it said it is good!
Because "Life is Beautiful" is not, strictly speaking, a traditional literary film. The first half can be said to be a standard film about diaosi's counterattack against Bai Fumei.
Moreover, it is a humorous style, although there are some middle-aged parts in it, which may seem a little confusing to domestic movie fans.
However, the threshold for watching movies is actually not high.
Especially after the first day of screening, many movie fans praised the movie even more.
Some people like the first half, especially female movie fans. They absolutely love this movie. It can be said that the male protagonist Guido in the movie satisfies all the fantasies of a love partner for women.
Who can resist surprises and romance everywhere?
What's more, there is a wealthy movie fan who just wants to propose to his girlfriend.
After watching "Life is Beautiful", a red carpet several hundred meters long was laid out for the girl directly in front of the theater, and he knelt down at the end of the red carpet in front of countless people to propose!
"Life is Beautiful" has been hailed by many female fans as: a must-see film for men before marriage!
Therefore, with the spontaneous word-of-mouth spread among movie fans, countless hot topics have been born, and there are currently no other competitors.
"Life is Beautiful" is such a foreign language film and such a literary film that it actually earned nearly 500 million in box office in its first week of release.
It can be said that it has refreshed countless people's understanding of literary and artistic films.
Although there is no clear boundary between literary films and commercial films.
But a film that can win awards, especially a film that sweeps the Berlin International Film Festival, cannot be a commercial film, right?
But as a result, this movie unexpectedly achieved such high box office in China.
Not only that, in Hong Kong and Taiwan, "Life is Beautiful" also achieved very good box office results.
Although the box office of "Life is Beautiful" began to decline significantly the next week, this was very normal.
After all, this is still a literary film. The reason why it achieved such a high box office was mainly because the film's publicity was too exaggerated, or the aura was too dazzling.
Just look at the fan movies to find out.
The only difference is that even if many people don't like the slow-paced style of this movie, they still give the movie high praise.
On Popular Film Critics Online, the number of people who rated "Life is Beautiful" has increased thousands of times, but the rating remains high, with a score of 9.4, making this movie regarded as a classic by countless fans.
Of course, as the number of viewers of this movie increases, there will inevitably be some fluctuations in the ratings, but it is enviable enough.
After all, many directors may not be able to make a movie with a score of more than nine in their lifetime.
In fact, during this period, Li Yi was very busy, and Mu Qing was also very busy. Movies with realistic themes are not that easy to make.
