Chapter 767: Nezha only cried once, and from now on, he will never cry again.
A million-dollar reward for "Young Hero Little Nezha", plus singing for the movie.
It immediately became a hot search topic.
It is not an exaggeration to call it the whole people.
Moreover, such children's songs are not very difficult. As long as you find a teacher to teach them a few times, it is not difficult at all for children to learn them!
So, in just two days, thousands of children appeared in the "Nezha Haohai" section on Penguin to audition.
Of course, these are diverse, and many parents simply let their children try singing a cappella.
But there are also some parents who sing really well and are more attentive, and their recorded versions are quite professional.
And this is just the beginning.
Soon, there were school teachers who creatively choreographed dances for the children, and even cosplayed by Little Nezha to record the children's song "Young Hero Little Nezha".
Penguin's "Nezha Naohai" special area is still growing rapidly.
And the more intuitive impact is...
"Damn it, the dog director is a real dog. I've been brainwashed these days. Everywhere I go I keep saying "It's him, it's him, it's him, the young hero Xiao Nezha!" That's it!"
"The school music teacher regarded this as music, and my sweet baby kept singing it at home from morning to night!"
"It's him, it's him, it's him, Director Dog, he's so dirty!"
I have to say that sometimes, the charm of money is really great.
Because this time the so-called million-dollar reward* did not use an evaluation standard at all, but after rumors spread, many parents mistakenly thought it was true. The final result was determined based on the number of views, clicks, and comments!
So after their children finished recording, they forwarded it everywhere and asked relatives and friends to click and watch it.
As a result, the children's song "Young Hero Little Nezha" has become almost a household name!
However, although it is a children's song, there is no rule that adults cannot sing it.
So many adults also started to play.
Various performances of "Young Hero Little Nezha", cosplay, etc., etc., began to increase suddenly.
In less than a week, the total number of new additions reached tens of thousands.
The total number of clicks exceeds 2 billion! Many of them have become popular on the Internet.
The one with the highest number of views is a very attentive one.
It comes from a primary school in Beijing. The difference between this one and the others is that this one is not a solo performance, but is rehearsed in a format similar to a children's musical.
A little boy dressed up as Little Nezha, and other classmates also put on ancient costumes.
The reason why this one is so popular is because the little Nezha in it really has a job on his hands.
A fire-pointed gun is so cool.
The other children's singing was also very artistic.
Even Li Yi couldn't help but sigh after seeing it. There are really masters among the people. What's more, children are getting involved too seriously these days.
Think about it when he was a child, where were there so many talented children?
In the end, this collective singing version from Class 2, Grade 3, of the Primary School Affiliated to Beijing Normal University was selected and won the right to sing the episode "Young Hero Little Nezha" from "Nezha Makes the Sea".
And got a million-dollar reward!
However, after the hustle and bustle, there are doubts among movie fans...
"Is it really a children's film with a low-key perspective?"
"Isn't it? Why not take pictures of all ages?"
"Spending hundreds of millions to make a children's film? Do you think it's possible?"
"It's really hard to say. It's impossible for others, but the dog director really doesn't know for sure!"
“Wait for the trailer!”
Although there is a market for real animated films for children, they will definitely not be the mainstream of the market.
Looking at the blockbuster animated movies, which one is the best for young children?
Not to mention that "Nezha Haohai" indeed cost more than 600 million!
This is also the difficult part of animated films. If you want to make a truly great animated film, the cost is too high.
If it really focuses on animation for young children, then such a high cost would be impossible to recoup.
There are still a lot of fans of domestic animation movies, especially after Star Comics produced two high-quality animated movies in succession, it also whetted the appetite of movie fans.
Li Ke is a die-hard Chinese comic fan.
He played the previous "The Return of the Great Sage" three times!
Although after "The Return of the Great Sage", other companies also produced similar animated films.
But none of the results can surpass "The Return of the Great Sage"!
He had actually known about "Nezha Haohai" produced by Xingman for a long time and had been looking forward to it.
Not only Li Ke, but also many Chinese comic fans like Li Ke are looking forward to this movie the most.
When Li Yi finally announced the completion of "Nezha Hao Hai", it can be said that Li Ke was extremely excited and couldn't wait to go to Xingman to watch it right away.
But this is obviously impossible.
However, what happened next made Li Ke and other Chinese comic fans who had been looking forward to this movie a little dumbfounded.
Li Yi offered a million-dollar reward to find a suitable singer for the episode "Young Hero Little Nezha"*. This was originally nothing, just a publicity strategy.
But the key is that this song "Young Hero Little Nezha" is a children's song.
Although the effect of this publicity is indeed great, making this song almost a household name.
It also made this movie well-known, but the crux of the problem is that the episode is actually a children's song like this, so is the movie also for children?
For ordinary movie fans, it may be just a small disappointment, but for Li Ke and others who are die-hard fans of Chinese comics, they have been waiting and anticipating for more than a year, and finally they have waited for a low-level movie.
The disappointment in an animated movie for young children is something that others cannot understand.
"You can't really be childish, right?"
"Probably not. Just using children's songs to promote it would be more effective, right?"
"But how do you explain that the interlude is a children's song?"
"Isn't "Mom is the only one good in the world" in "Mom Love Me Again" also a children's song? It's an old routine."
"I hope so. Otherwise it will be really disappointing."
In the Chinese comic true fans group, Li Ke and others are intensely discussing whether "Nezha Hao Hai" is a children's movie with a juvenile orientation?
In fact, if they care, they will be in chaos.
Only fools among my colleagues in the film industry would think that "Nezha Hao Hai" is really a children's film with a juvenile orientation.
However, Li Yi's propaganda method made them envious and jealous.
But this kind of publicity model has caught the attention of many people.
After all, for a movie with an investment of hundreds of millions, the budget for publicity will naturally be large. An event like Li Yi’s this time is truly a small amount of money to achieve big things.
Of course, it is not easy to replicate such a publicity strategy.
After all, not every director has the appeal of Li Yi, and not all animation companies have the reputation of Xingman.
What's more, don't think that it's easy for children's songs to become household names. It's easy for them to be sung by countless children. In fact, it's really not that easy.
At this time, Li Yi's Weibo, Penguin homepage pop-up window, the first trailer of "Where is the Sea" will be released in Penguin's "Where is the Sea" section at 8 o'clock tonight!
