Chapter 78 What should I do if I get spoiled ahead of time?
"Mom Love Me Again" is scheduled for May 1st. There are currently three "main" movies to be released in this schedule.
One is Wu Junming's suspense/action movie "Fatal Companion", and the male and female protagonists are not comparable to "Mom Love Me Again".
At the same time, Wu Junming has been famous for a long time. The background of "Fatal Partner" and the energy of the publishing company's era are not comparable to "Mom Love Me Again".
In fact, Wu Junming does not regard "Mom Love Me Again" as his biggest opponent.
Huang Zhenyi, a veteran director from Hong Kong Island, is also a veteran director. His reputation is no less than that of Wu Junming. The male and female protagonists of "The Walled City Heroes" are all veteran stars from Hong Kong Island. The cast and cast are no less famous than those of "Fatal".
"Companion" is also distributed by Hong Kong Star's partner in the mainland, Universal Pictures, and its strength is no weaker than that of Times Light and Shadow.
In terms of publicity, similarly, the exposure of "Mom Love Me Again" is far less than the previous two.
However, relatively speaking, compared to the earliest "Gift from Room No. 7", the amount of exposure is completely different.
There is still quite a while until April 30th, but the promotion of the movie has already begun. In fact, the same is also to strive for more film schedules.
When arranging movies in theaters, we not only consider the quality of the movie, but also take into account the publicity effect of the movie, the popularity of the topic, etc.
If you don’t promote a movie yourself and expect theaters to schedule more movies for you, that’s simply unrealistic.
With the intensification of publicity, many related topics have begun to appear on the Internet.
"Li Yi's movie, "The Gift of Room No. 7" was pretty good. It doesn't have any bells and whistles, but has a carefree style. I'm quite looking forward to it."
"When I first got to know this director from "The Deal", I went to watch "The Gift from Room 7". I hope "Mom Love Me Again" can really make me cry happily!"
"I burst into tears while watching "Deal". I hope "Mom Love Me Again" will not disappoint me!"
""Deal" is too short, so I cried, but to be honest, it's not satisfying. I hope the feature film "Mom Love Me Again" can make me cry heartily at once!"
"Mom Love Me Again" is not like "Fatal Partner" which took the celebrity promotion route, nor is it like "The Walled City Heroes" which shouted the slogan of the revival of Hong Kong action movies, but it takes the warm and tear-jerking promotion route.
In fact, it's not that Li Yi and Mu Nanxing don't want to, but it's hard for a clever woman to make a meal without rice. There are no big stars who can promote the movie, so they can only promote Li Yi's tear-jerking movie style.
Fortunately, everyone has their own preferences. Although drama films have never been a mainstream film type that sells well in the market, there are still many people who like this type of film.
Li Yi's previous feature films and short films can be said to have received huge reviews, especially "The Deal", which is even more influential than "The Gift of Room 7". As for Penguin Video, because "The Deal" is
》's exclusive platform has gathered many fans of this short film, so the effect of promoting the work of the same director is very good.
Many people are even interested in Li Yi's new film because of the short film "Deal".
Everything seems to be developing for the better. During this period, Mu Nanxing has been constantly contacting theaters, hoping to win more film arrangements.
Although the distribution contract has been signed, the specific number of films, number of shows, time period, etc.
Of course, in general, the initial film scheduling rates arranged by major theater chains are pretty good.
But that’s only relatively speaking.
Don’t think that just because those theater representatives cried after watching it, they are arranging a large number of films for this movie.
The film market is not that simple.
If you like it, you like it, if you like it, if you like it, if you like it, if it’s business, it’ll be the same thing.
After watching a movie, theater representatives must eventually return to their senses and consider the movie from a commercial perspective.
It doesn’t mean that a good movie must also have commercial attributes.
At the same time, they will also adjust the film schedule based on the performance of other films in the same period.
Everything seemed to be going smoothly, but that day Mu Nanxing suddenly called Li Yi.
The script content of "Mom Love Me Again" has been leaked!
Li Yi rushed over urgently.
Mu Nanxing hung up the phone with a gloomy expression.
He just received a call from a theater chain, expressing concern about the leaked script of "Mom Love Me Again".
In fact, this is already the fifth call Mu Nanxing has received from a theater chain.
As I said earlier, for a drama like "Mom Love Me Again", too many spoilers are tantamount to driving away the audience.
Therefore, even when promoting, there are very few spoilers.
But now, the complete content has been leaked. This is nothing, but this matter has been reported by many media, which is completely different.
"Mom Love Me Again" is different from those action movies, science fiction movies, and special effects blockbusters, and it does not have too many stars. This kind of movie is all about the plot, and if it is spoiled in advance, then for the audience, watching the movie will be
The novelty suddenly dropped a lot.
As for the theater chain, although they have signed a contract, they still have the right to adjust the film schedule at any time if there is an accident in the film's promotion or other aspects.
And if the theaters can call to inquire, then obviously the impact of the leaked script has spread, and even the theaters believe that it will affect the box office of the movie, which is not a serious matter!
Before Li Yilai, he also watched the movie "Mom Love Me Again" on the Internet, including the complete story, and it has indeed been written out.
And the key thing is that more than a dozen media reported this matter.
It's obvious that someone did it on purpose. As for who it was? It doesn't matter at all.
"The current situation is very unfavorable to us. The people behind the scenes are obviously prepared. They not only spoiled "Mom Love Me Again", but also used some Spring and Autumn writing techniques, with obvious bias and rhythm to comment on the cliched plot.
, obsolete."
"No, even several theaters we had negotiated with before called to inquire. Their meaning is very clear. If we can't eliminate the impact, then the film schedule is likely to be significantly adjusted!" Mu Nanxing said with a headache. p>
"How do you plan to deal with it?" Li Yi asked noncommittally.
He is actually not as nervous as Mu Nanxing.
Spoilers are actually inevitable, the problem is just the timing.
Of course, the problem now is that it is too early to be spoiled.
But there is no solution.
Mu Nanxing said with a bit of a headache: "Although this incident broke out suddenly, you know the speed of information dissemination on the Internet today, and we simply don't have time to eliminate the negative impact of large-scale spoilers.
”
"That's not necessarily true. This incident was obviously done intentionally by our competitors. At the same time, more than a dozen influential media reported on this matter, with the purpose of catching us off guard!"
"However, movie spoilers will bring a lot of negative impact to the movie, but why do competitors rarely use this trick in other movies?" Li Yi asked.
"Afraid of being retaliate?" Mu Nanxing's eyes suddenly lit up.
Li Yi shook his head and said: "That's one thing, but there's another reason because this method can be easily countered!"
"What do you mean?" Mu Nanxing was a little confused.
"After all, before the movie was released, you said that this was the complete content of the movie "Mom Love Me Again", but who knows if it is true?" Li Yi looked at Mu Nanxing with a smile and asked.
