Chapter 90: Harvest Time Asking for a Monthly Pass
Influenced by word of mouth.
On May Day, the box office of the three movies all showed certain changes.
The most tragic one is "The Legend of the Walled City Heroes". May Day can be said to be the hottest day in this period.
However, "The Legend of the Walled City" ushered in a box office failure.
The box office did not rise but fell that day. It only received 22 million yuan, a box office drop of 10 million yuan.
Although the reputation of "Fatal Partner" is also poor, it is still above the passing line, so although it has been affected, the box office is still relatively stable. Although it has not increased too much, at least the trend is still acceptable for now.
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"Fatal Partner" grossed 45.5 million at the box office on May Day, still ranking first.
The most outstanding one is "Mom Love Me Again". Although the film schedule has not been adjusted, the good reputation of "Mom Love Me Again" has begun to show its power.
On May Day, the box office revenue was 36 million, an increase of 30%, ranking second in the same period.
However, this is just the beginning.
Although "The Legend of the Walled City" has started intensive publicity, all kinds of emotional exaggeration, all kinds of nostalgia, and even playing the tragic card of Hong Kong movies, it is still difficult to save the plummeting reputation.
The third day after that, May 2nd.
"The Legend of the Walled City" completely lagged behind, with a single-day box office revenue of only 18 million, and the rating on the Popular Film Critics website dropped directly to 5.9, already below the passing line.
"Fatal Partner" also began to experience declines, and at the same time it was revealed that "Fatal Partner" was a copycat, but the remake rights were not purchased in advance, and its overseas release was blocked.
The box office revenue that day was 39 million!
Although it still ranked first, the increase in the following day's "Mom Love Me Again" was not obvious, but it reached 38 million.
It can be said that they are chasing after each other, and if there are no big changes in the follow-up, then it will only be a matter of time before "Mom Love Me Again" surpasses "Fatal Partner".
In fact, there are many domestic copycat movies that have not purchased the copyright or anything like that.
If it is released in China, many people are not worried that the copyright owner of the original version will sue for infringement.
However, this time "Fatal Companion" can be said to be self-inflicted. It doesn't matter if it is released in China, but unfortunately, it has to find overseas distribution.
In fact, even if overseas distribution is blocked, it doesn't matter. But the problem is that it was not kept secret, and the result was actually exposed by the media.
As a result of this incident, Wu Junming canceled several planned publicity announcements.
In fact, this matter does not have a big impact on the domestic box office, because you are copying foreign movies, not domestic ones.
But for director Wu Junming himself, the impact was huge.
The May Day holiday has passed, and three new movies, "Deadly Partner" and "Mom Love Me Again" have achieved the achievement of over 100 million in three days.
After the May Day holiday has passed, the working day has entered.
"Mom Love Me Again" began to promote "Mother's Day".
The song "Only Mom is Good in the World" began to spread rapidly after three days of fermentation during the short holiday.
In addition, Mother's Day is approaching, and many businesses have begun to promote Mother's Day, and the song "Only Mom is Good in the World" is very suitable for Mother's Day.
For this reason, many stores have begun to play the song "Only Mom is Good in the World" to enhance the atmosphere of the upcoming Mother's Day.
Many Mother’s Day themed activities have also begun to appear on the Internet.
Choosing the May Day release date is because "Mom Love Me Again" coincides with Mother's Day. Therefore, Fanhai Film and Television and the crew of "Mom Love Me Again" began to promote it with all their strength.<
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The results were surprisingly good.
In the four working days from May 3 to May 6, the daily box office of "Fatal Companion" dropped by more than 50%, and the daily box office of "The Legend of the Walled City" even fell below the 10 million mark.
As for "Mom Love Me Again", because the merchants took the initiative to promote Mother's Day and paired it with the maternal love theme of "Mom Love Me Again", and the theaters began to adjust the production based on the attendance and reputation of the three-day holiday last week.
Arrange films.
As a result, after four working days, the box office of "Mom Love Me Again" did not show any significant decline. On May 6, there was even a reverse decline!
On May 6, the daily box office of "Mom Love Me Again" actually hit a new high since its release, with a single-day box office revenue of 42 million!
A week after its release, "Mom Love Me Again" topped the weekly box office list, with a total box office of 241 million.
Although "Fatal Partner" has a weekly box office of over 200 million, the box office curve of the two movies has basically announced that the three May 1st movies "Mom Love Me Again" have been the next comers.
After all, on May 6 alone, the box office gap between "Mom Love Me Again" and "Fatal Partner" was more than double.
As for Mother's Day, it can be predicted that "Mom Love Me Again" will be the absolute home, and the box office will definitely be a hit.
As for "The Legend of the Walled City", it has basically fallen behind. The single-day box office has dropped to more than 6 million. It can be said that it has completely withdrawn from the competition.
This is also true.
On the second weekend, the day before Mother's Day, after the previous few days of preparation and the blessing of the Mother's Day atmosphere, the box office of "Mom Love Me Again" once again experienced a substantial increase, with a revenue of 56 million!
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Although the box office of "Fatal Partner" in the same period has begun to show a slight increase, the box office of 28 million is still only half of that of "Mom Love Me Again"!
It’s Mother’s Day.
Cinemas in various places are beginning to be overcrowded during prime time.
And many people bring their sons and daughters with their mothers, or mothers with their children, and the whole family comes to watch the movie.
On this day, the theater chain made temporary adjustments to the film schedule of "Mom Love Me Again".
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This schedule is not a popular one, and the other two movies that were originally somewhat competitive have also shown their true colors. Naturally, the theater chain will not miss the opportunity to make money.
Therefore, the film schedule of "Mom Love Me Again" has been tilted to the greatest extent.
The maternal love theme of the movie, the viral spread of "Only Mom is Good in the World", the spontaneous promotion of the concept of Mother's Day by merchants, etc., etc., etc., all combined, made the box office of "Mom Love Me Again" show a pillar-like performance on this day
The outbreak.
Early morning of May 9, 2011.
At Fanhai Film and Television, Mu Nanxing's voice became hoarse because she talked too much, made too many phone calls, and yelled too many times, but she seemed extremely excited.
This night is destined to keep many people awake.
Li Yi, Li Zhenye, and Yi Lingling are a family of three.
Zhuo Yixiong, Wen Qing, Yu Binbin and her son, Lin Jinrong, etc. are the main creative members of "Mom Love Me Again".
Although I was exhausted due to the crazy road show promotion and program during this period.
But after 1 o'clock in the morning, no one was sleepy at all. No, because Yu Binbin was young, she leaned on her mother's arms and squinted her eyes.
Everyone else is waiting, waiting for the most glorious moment of this movie to arrive.
After so many days of hard work, they were either on the way to publicize or doing publicity every day. Everyone was exhausted, but at this moment, they forgot about their fatigue.
At this time, Mu Nanxing's cell phone rang.
He picked up immediately.
"What? How much? Say it again! Are you sure? Sure!"
"Hahaha!" Under the focus of everyone's eyes, Mu Nanxing laughed like a fool.
Hang up the phone.
"What do you think the box office will be today?" But Mu Nanxing was obviously a little complacent, and she even pretended to be a little secretive. Naturally, she was greeted with angry looks from everyone.
"Ahem, one hundred million...two thousand...eight hundred...two hundred and ten thousand!" Mu Nanxing finally couldn't hold on and spoke out.
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Everyone’s expressions changed.
Because this number is too exaggerated!
You know, before this, the highest daily box office of "Mom Love Me Again" was only over 50 million!
Even the total box office for the previous four working days could not reach such a figure.
But the figure of 128.21 million is only the box office output on Mother’s Day!
Everyone was shocked by this number!
Although everyone has expected that "Mom Love Me Again" will have a big box office hit on Mother's Day, because there has been too much preparation ahead.
But this number is still too exaggerated.
"This, is this a record-breaking thing?" Suddenly, Zhuo Yixiong said excitedly.
When Mu Nanxing heard this, she was startled for a moment and then said with a burst of ecstasy: "Yes, the daily box office record has been broken, hahaha, broken!"
Although everyone knows that this record-breaking does not mean that the follow-up movie will continue to break the record of the first movie. Although everyone knows that after the outbreak of Mother's Day, the subsequent box office will definitely drop significantly, but who