Chapter 908: Making headlines even if you dont win an award
Venice Film Festival closes.
Neither "The Thief of Time" nor "Sister Peach" performed satisfactorily in terms of winning awards.
"Sister Peach" won a Best Actress award in the Horizon section, but the gap between this actress and the one in the main competition section was not even small.
Although "Thieves of Time" did not return empty-handed, in fact, it also only received a side award, and Li Yi was embarrassed to say it.
Of course, in fact, if we put all our efforts into public relations, the main competition unit can also win special jury prizes and the like, but the problem is that in that case, the gains outweigh the losses.
After all, some awards may be very important to some directors, but for Li Yi, coming to the Venice Film Festival this time is to promote the film. If the price/performance ratio is too low, then don't do it.
What Li Yi didn't know was that this matter had caused a lot of discussion in the country.
Mainly because it was too easy for Li Yi to win awards before, so he didn't win any decent awards this time, which made many domestic movie fans a little uncomfortable.
"Isn't that right? "Thieves of Time" didn't even get the invitation letter for the final closing ceremony of the main competition unit?"
"It's very unbecoming of Li Yi. He came back empty-handed from the Grand Slam, tsk tsk!"
"Director Dog, touch the dog's head! Don't cry!"
"No one really thinks it's easy to win awards from the three major European film festivals, right? No way? No way?"
"Director Dog is going to be lonely this time, but I suspect there is a conspiracy!"
"Haha, what kind of conspiracy is this? You haven't won any awards. What kind of conspiracy is this?"
"Think about it carefully. Look, neither "Thieves of Time" nor "Sister Peach" received any decent awards this time. Doesn't it further illustrate that it is difficult to win awards at the three major European film festivals, and Director Gou has previously
In the past few years, he has won awards from three major film festivals in a row. What does this mean? It means that Director Gou probably did not deliberately go there this time to prove the gold content of his Grand Slams, right?"
"Damn it, you upstairs are really a talent!"
"If you understand it this way, there's nothing wrong with it. The Once Upon a Time in Hong Kong series is not the Once Upon a Time in Europe series. It's normal for the European emperors to see it unclearly!"
"However, I feel like this wave of dog directors are going to have a cool tempo!"
Li Yi also didn't expect that even though he didn't win the award, he could still be on the hot search.
Yes, Shaduo netizens directly put the topic of Li Yi taking a movie to Venice and returning empty-handed to the hot search.
"Grand Slam director Li Yi failed at the Venice Film Festival, and "Thieves of Time" failed!"
“During the trip to the Venice Film Festival, director Li Yi became a spectator, while the Grand Slam director returned empty-handed!”
"Director Dog, please touch the dog's head and stop crying!"
Wait, wait, wait, this topic has been discussed and ridiculed by countless movie fans.
What's even more interesting is that the media also came to join in the fun.
Normally, if a domestic film participates in the three major European film festivals and wins an award, it will not be mentioned in the headlines, which is what the title is supposed to say. However, if it does not win an award, it can still be proudly placed on the front page by the media.
, which makes other domestic directors envious and jealous.
"The Venice Film Festival has come to an end, "Thieves of Time" has failed in the film festival, and Li Yicheng is the most sympathetic director!"
"Once Upon a Time in Hong Kong Island is not Once Upon a Time in Europe, "Thieves of Time" is not "Cinema Paradiso", it's rare for Li Yi to return empty-handed!"
"The Venice Film Festival has come to an end, and the award for "Thieves of Time" has failed. Li Yicheng is the most tragic Grand Slam director!"
Movie promotion is actually like that sometimes!
In fact, it is not completely unexpected that such a situation would occur.
The main reason is that in the past few years, Li Yi has indeed won awards like drinking water.
It was my first time to go to Cannes, and it turned out that "Sowon" and "The Truman Show" won the Best Screenplay Award for Best Screenplay and the Palme d'Or.
Then I went to Italy for a trip, and "Cinema Paradiso" won the Best Director and Golden Lion awards.
The subsequent "Life Is Beautiful" successfully won the Golden Bear Award at the Berlin International Film Festival, achieving a truly unprecedented grand slam of gold awards at the three major European film festivals. Not only that, but also the earlier "The Truman Show" won
He won the Academy Award for Best Picture, making Li Yi the number one film director in the world.
Therefore, Li Yi went to the Venice Film Festival this time with "Thieves of Time" and "Sister Tao" written by him. In everyone's opinion, how can they win the Silver Lion Award at the lowest possible level?
But in the end, I came back empty-handed!
This contrast is a bit too unexpected.
Naturally, many movie fans were a little uncomfortable for a while, and at the same time, it also made them realize that the awards at the three major European film festivals are really not that easy to win. It is the real surprise that Li Yi can win the Grand Slam!
In fact, it is normal for films like "The Thief of Time" and "Sister Peach" not to win awards.
So, this situation emerged.
A movie that didn't win an award became a hot search topic. Li Yi, a great director, didn't win an award but made headlines.
Many literary and artistic film directors are envious and jealous.
However, because of this, everyone is looking forward to these two Once Upon a Time in Hong Kong series movies even more.
Because, judging from the evaluations of film critics and media, the quality of these two movies is very good.
It is actually difficult to define the definition of artistic films and commercial films.
One is the rhythm of the movie, and the other is the plot mode of the movie.
Whether it's "Thieves of Time" or "Sister Peach", in fact, if these two movies are divided, they must belong to the category of literary films.
Because it’s really not popcorn at all.
The pace of the movie is also relatively slow, as is the case for both movies.
But at the same time, the popularity of these two movies is not low, especially "Thieves of Time". Because this movie is directed by Li Yi, and previous reviews and reviews from film critics and media have been very high, and because this time
Instead of winning the award, it became a hot search topic, which made many people pay attention to this movie in surprise.
Compared to some commercial films, it can be said that it has received much less attention.
Why are many literary and artistic films not successful?
Isn’t it a movie?
Really not!
At least not entirely!
The main reason is that literary and artistic films, generally speaking, cannot be compared with commercial films in terms of publicity.
The importance of publicity for a movie is self-evident, and the smell of wine is also afraid of the deep alley.
Therefore, whether a movie is an artistic film or a commercial film can often be determined by the way it is promoted.
Commercial movies are usually overwhelming, promoting various stars and various movie special effects, but literary and artistic movies generally promote winning certain awards, how the actors' performances are, how film critics evaluate them, etc.
But there are exceptions to everything, as is the case with "Thieves of Time" and "Sister Tao".
The two movies are not commercial blockbusters, but they are both part of the Once Upon a Time in Hong Kong series. Together with these two movies, it can be said that this is the first time that "male and female directors" have collaborated.
Therefore, "Thieves of Time" and "Sister Tao" have also been tied to a certain extent in terms of promotion.
