Chapter 912 The propaganda effect is more exaggerated than the movie
Tear-Jerking Director Chapter 912: The promotional effect is even more exaggerated than the movie
Many manufacturers, if their advertisements are shot by others, must review the content in advance to see how it is, whether the content is exciting, whether the creativity is novel enough, whether it matches their brand positioning, etc.
But when it came to Li Yi, Li Yi didn't provide any script ideas at all, but still no one thought there was any problem.
Li Yi didn't wait for Ji Qiu Sheng to choose the final manufacturer, and immediately started preparing the short film.
In fact, there is nothing to prepare, the short film itself is relatively simple.
Moreover, this short film is not an advertising short film, but a moral short film.
It can be said that it is completely OK for any brand.
After all, the theme highlighted in the short film is "going home"!
But Li Yi didn't expect that in the end, after going round and round, this advertising short film was actually taken down by Hua Guo UnionPay.
Although it seems that this advertisement is completely different from "The Last Transfer in Tang Dynasty Mobei", and the content basically has nothing to do with Huaguo UnionPay, but as mentioned above, this advertisement short film is a short film with a meaning. What is it actually?
The brand doesn't matter.
However, the original short film was indeed too short. Huaguo UnionPay was indeed very sincere, gave him a lot of money, and spoke nicely, so Li Yi could do whatever he wanted.
Therefore, Li Yi thought about it and decided that he could add something to this short film and reciprocate the favor.
In just one week, Li Yi completed this short film.
It can be said that there is a huge difference from the original short film. The main reason is that the original short film is actually only less than two minutes long, but in Li Yi's case, a lot of things have been added, including a song,
and clips longer than 2 minutes.
The entire short film is exactly the time of one song.
Then of course came the promotional trailer.
Li Yi had a harmonious relationship with Penguin Video earlier, so this time he approached Penguin Video directly.
Penguin Video naturally attaches great importance to it. After all, Li Yi is the king of short films. His short films, even for their platform, have higher traffic than movies.
Therefore, what has not been said is that we will continue to recommend the highest level resources as usual.
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“Remember the tear-jerking ‘Deal’?”
"Do you still remember the shock of "a solitary city thousands of miles away, and white hair all over the city"?"
"Li Yi, the most powerful tear-jerking director, has created the most powerful tear-jerking short film of the year. The tear-jerking short film will be launched at 9:30 on September 30th! Stay tuned!"
All users who open the Penguin Video APP will see such a conspicuous recommendation immediately.
The name of a person, the shadow of a tree, the name of Li Yi, and the name of a dog director are still very powerful.
It can be said that many netizens are at least familiar with this name.
Therefore, when I see such a promotional message, I will pay attention to it.
After all, none of the short films created by Li Yi disappoints.
This time, obviously there will be no exception.
And this news was also spread throughout the Internet with the promotion of China UnionPay and Four Seasons Advertising Company.
Li Yi has not made a short film for a long time, so many fans are naturally looking forward to it.
"Director Gou is finally going to make a short film again. I still remember the first time I watched Director Gou's short film "Deal" and I cried so hard! Even now I look back and watch it again and I still cry! Looking forward to it!"
"The dog director has taken action again, tsk tsk. Even though I cry every time I watch it, and every time I say I look like a dog again, what should I do if I can't help it every time?"
"Haha, woof woof woof!"
"It's still the original recipe, it's still the same taste. Looking at those classic short films, tsk tsk, take stock, good guys, most of them are made by dog directors. They are even more exaggerated than the movies!"
"I remember watching "The Last Transfer in Tang Dynasty Mobei" and I really cried to death! Looking forward to the new work!"
In an instant, the news that Li Yi created a new tear gas short film became a hot topic among netizens.
Compared with movie promotion, short films are actually more difficult sometimes. Most short films really rely on quality to win.
It's usually a lot of Amway with tap water, but Li Yi's short film is really not like this.
Every time his short film is released, the buzz is even greater than when his movie is released.
On the one hand, it is because movies are always a commercial activity. Movies have to sell tickets and the audience has to pay for them.
Therefore, even if Li Yihe's video platform has a good relationship with many media, he still has to pay for publicity.
But short films are different, especially public welfare short films.
This type of short film, whether it is a commercial or a purely public welfare short film, is free for the audience to watch without having to pay. For online platforms, such as Penguin and other video platforms, they will also take the initiative
Make great efforts to promote, especially Li Yi's short films, which can be said to be a traffic killer.
The short film "Trade" created the highest traffic volume at that time.
As time went by, Li Yi's reputation outside of his short films spread like wildfire.
If we talk about movies, they will actively screen the audience because of the subject matter, but short films are different, especially Li Yi's short films, which can be said to be a killer in this regard!
Of course, another reason is that the short film is free after all, and it is also short!
However, looking at the country, only Li is currently treated like this.
The news that a short film was going to be released directly triggered countless discussions in just a few days.
This makes people sigh, no wonder when Li Yi said he wanted to shoot an advertisement, those manufacturers acted like chicken blood, and every one of them looked like they were not short of money.
With this kind of influence, how many people can do it across the country, no, around the world?
Yan Wenwei looked at this recommendation and couldn't help but sigh.
It can be said that the person who should be most grateful to Yan Wenwei for being promoted so quickly was Li Yi.
That short film "Deal" still holds the record for the highest number of views of a short film.
Later, Yan Wenwei paid special attention to almost all Li Yi's works, including short films, commercials, movies, etc., etc.
This time is no exception.
He did not watch the video in advance, which seems to have become a habit of Yan Wenwei.
Every time Li Yi's short film goes online and the movie is released, he is always the first audience.
Along the way, Li Yi has indeed never disappointed anyone. No, that cannot be said. In fact, Li Yi has some movies that Yan Wenwei may not like, but as for short films, Li Yi can bring them success almost every time.
Give him a whole new feeling.
Not only Yan Wenwei, but also many people are like this, especially those who have become fans of Li Yi since his first short film. For Li Yi's short films, according to them, they are not only short films, but also feelings!
Nowadays, Li Yi's status is getting higher and higher, and his net worth is getting richer and richer. If you want to see the short films he made, the chances are really running out!
Time flies and comes to September 30th.
Li Yi's new short film will be released soon.
Many netizens are holding their breath and waiting.
