After New Year's Eve, the Spring Festival Gala has a reserved program, which is to select the most popular Spring Festival Gala programs.
Then something interesting happened.
Many netizens left messages: "Why aren't there two short public service announcements?"
"One thing to say, I came to vote for two short films. What's the result? What's the result?"
"It's shady, there's shady stuff, why are the two programs that made me cry not included in the voting options?"
"The dog director who overwhelms the guest and takes the spotlight is awesome!"
In previous years, most of the most popular programs of the Spring Festival Gala were trending on New Year's Day, but the result this year was surprising. Among the hot searches and topic lists were two short public welfare short films.
#One more person, one more pair of fast children
#springfestevent Two public welfare short films are tear-jerking new year's eve.
Wait, wait, wait, it has become the hottest topic of public discussion.
Many people did not expect that the two short films could bring such huge traffic. Although it has a lot to do with the Spring Festival Gala platform, it still amazed many people.
Although the related short films shot by Li Yi earlier have also received a lot of traffic, they are still not comparable to these two short films.
After all, it was the Spring Festival Gala.
But even so, people still lament that the dog director is so terrifying.
"Heidi" has been completed and is in post-production.
As for the promotion and distribution of a movie, it is impossible to really wait until before the release to make preparations. In fact, the promotion and distribution of many movies start very early.
"Heidi" is no exception. Li Yi actually doesn't have much confidence in this movie. Although he likes the story and the film very much, after all, the tastes of the audience are constantly changing. This is not
That kind of commercial blockbuster is not considered a literary film, but a children's movie.
This type of movie, if run well, can indeed achieve a lot of gains, but equally, it can also fail.
Because although the original movie in my memory achieved good box office results in Europe, it was not released at all in North America, the two largest movie markets, and China was introduced after many years, so the same
It's a hit but not a crowd pleaser.
Of course, it is different here. "Heidi" will not only be released in China, but also simultaneously in Europe and North America.
Some publicity resources cannot be obtained simply by spending money. Of course, the main purpose is to highlight the cost-effectiveness. If you are willing to spend money regardless of the cost, naturally it is another matter.
This time, Penguin Video and Cool Cat Video both hope to allow Li Yi to use short films as replacement resources.
It made Li Yi dumbfounded, but he still agreed.
For the promotion of "Heidi" at home and abroad, the strategy will be to first conduct small-scale screenings to accumulate word-of-mouth, and then expand the screenings.
Li Yi is still very confident about the reputation of this movie.
If you are confident about word-of-mouth, then the strategy of limited screenings and releases is obviously the best choice.
Although "Heidi" is a foreign language film, the attention of this film is actually quite high, especially in China. Li Yi's name is in itself a much higher starting point than other films.
As the most successful film director in China, Li Yi's fan base is really quite large. In particular, the difference between Li Yi and most directors is that he has never screwed up any of his movies.
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Even if you don't particularly like the genre, you have to admit that it is still an excellent work.
Therefore, the movie "Heidi" naturally has many fans paying attention to it.
These days, I actually watch a lot of commercial blockbusters. There is always a big market for small and fresh films. Although the box office of such films may not be as high as those of commercial blockbusters, many movie fans still like them.
Just like inside, some people like hot-blooded ones, and some people like everyday ones.
Another thing is that although the influence of the story of "Heidi" in China cannot be compared with that in Switzerland, it still has some fans. Therefore, this is another appeal of this movie.
Of course, the most critical reason is that the Alpine scenery video that Li Yihe released earlier made many people have special expectations for this movie.
Although there are not many fans of "Heidi" in China, there are still some.
At least many girls have heard or read the story of "Heidi" more or less when they were young.
Ni Wenjuan is one of them. She can be said to have been connected to Heidi, a girl from the Alps, since she was a child. It was a bedtime story that her mother would tell her every night when she was a child.
She now has her own daughter, and she also likes to tell her daughter the story of Heidi, the girl in the Alps.
Because this story is different from many fairy tales. Although Heidi is a fictional character, the things in the story are closer to reality.
She usually takes her daughter to watch movies, but most of them are animated movies.
There are too few real-life movies for children.
Having such an experience made Ni Wenjuan pay more attention to Li Yi's movie "Heidi".
The story of the girl in the Alps has more than just a fairy tale influence on Ni Wenjuan. Her current career is derived from this story.
I like this story and like to tell it to my daughter, because in Ni Wenjuan’s opinion, it is a very loving and warm story. It is not as wild as other fairy tales. It just combines the story of the girl in the Alps.
Tell it eloquently.
Therefore, she will naturally not miss the trailer of this movie.
On April 1, the first trailer of "Heidi" was officially released.
At the beginning of the trailer, a little girl wearing a straw hat is walking happily in a green mountain field.
She opened her hands and stroked the foxtail grass, picked one, and held it in her mouth.
When they came to the hillside, an eagle's cry sounded. Heidi covered the sun with her hands and looked into the sky.
The eagle spreads its wings and soars in the sky.
She opened her hands to make the shape of wings, imitating the soaring movements of an eagle.
The camera shows an eagle flying high, as if looking down from the perspective of an eagle. The little girl Heidi is also spreading her wings like an eagle in the green field.
The camera gradually zoomed in, showing her holding foxtail grass in her mouth, with a clean and innocent smile on her face.
That smile seems to make people forget all their worries and heal all their sorrows.
Heidi is running in the green fields of the mountains. The Alps are full of green mountains in spring, with swaying flowers, clear lakes, and gorgeous scenery...
In the Alps in the distance, the ice and snow have not completely melted, but together with the green mountains, they form an extremely moving picture.
Her clear eyes were really the most beautiful scenery. When she got tired of playing, she picked up a clear spring and drank from it.
Here are Heidi's good friends. They lie together on the fragrant grass, look at the sky, and roll together on the hillside.
In winter, snowflakes are flying in the Alps. Under the heavy snow cover, the Alps are like an ice and snow world in a fairy tale. Grandpa takes Heidi to ski, and the entire Alps is filled with the cheerful laughter of the grandfather and grandson.
