"Mom Love Me Again" has been in theaters for a full month, and the final total box office is not much different from the previous prediction, with a box office of close to 800 million Chinese dollars.
For many people, this is definitely a classic case of using small things to make a big difference.
The success of this film can be said to have a lot to do with the successful brewing and shaping of the atmosphere of the Mother's Day holiday and the perfect fit with the theme of maternal love.
If Mother's Day is like this, then the upcoming Father's Day will naturally not be missed.
There is nothing we can do about movies, after all, it is not that perfect, but for many businesses, this festival has great potential.
If you want to make a difference on this special holiday of Father's Day, you cannot just improvise. Any atmosphere needs to be prepared.
By the same token, in fact, whether it is CCTV or several advertising companies, although their purpose is to use the special festival of Father's Day to promote and inherit the culture of filial piety, or to promote their own products and promote their own brands,
It’s impossible to do nothing, just publish it on Father’s Day.
Instead, we will start warm-up for Father's Day in the third week of June.
On the Internet, TV, and other media channels began to brew Father's Day-related topics and create a Father's Day atmosphere.
Li Yi's three short films have already been shot. For him, it doesn't take too long to make such short films. After all, short films are still short films, and they are still very different from movies. p>
The three short films have been handed over to CCTV, Island Telecom, and Master Xu Luoshifen respectively. Well, the last one actually has nothing to do with Father’s Day, it’s purely incidental!
Although the effect is still unclear, the three parties have watched Li Yi's short film and the feedback is very good.
CCTV's Fu Guangnan has informed Li Yi that the public welfare short film shot by Li Yi will be released on the evening of Friday, June 17, 2011.
Island Telecom will launch the commercial on all major video platforms one day later than CCTV.
Master Xu, on the other hand, may have to wait until after Father’s Day to launch advertising.
......
Mo Feng happened to be in Zhonghai City to make a splash, so he thought of stopping by to take a look at his thoughtful little cotton-padded jacket and give her a surprise.
Unexpectedly, when I got out of the car, I saw my sweet little cotton-padded jacket being held intimately around the waist by a boy dressed in a somewhat "non-mainstream" style, with earrings and pigtails, and they were talking and laughing. p>
Mo Feng suddenly felt bad.
On the spot, Mo Feng thought a lot, had her daughter been deceived?
That boy doesn't look like a good boy in his dress. My daughter is so well-behaved and innocent. She must have been deceived by that guy's sweet talk.
Also, to what extent have my daughter and that guy developed? Have they ever been taken advantage of?
The more Mo Feng thought about it, the more worried he became, and the more he thought about it, the more angry he became.
Then, Mo Feng made a brilliant appearance, appearing in front of his daughter Mo Zihan and the pig who had scooped his own cabbage.
Mo Zihan was also shocked by the sudden appearance of her father.
Naturally, Mo Feng didn't say a word and just beat the mandarin ducks.
In terms of eloquence, experience, and identity, how can Mo Zihan's boyfriend be a match for a cool cat video executive like Mo Feng? He was a little skeptical of life after being told it directly by Mo Feng.
Mo Zihan was naturally extremely angry at his father's unreasonableness, and the two had a big quarrel.
Mo Feng left in a hurry, but Mo Zihan returned to the school dormitory and cried under the quilt.
She especially doesn't understand why her father has become such an unreasonable person.
College students, what’s wrong with falling in love?
After Mo Feng returned, he regretted his impulsiveness extremely, but he was really furious at that time, and blood rushed directly to his brain!
I completely forgot to take my daughter’s feelings into consideration, and I forgot that it was in public.
He wanted to call his daughter to apologize and talk about what happened today, but as a result, her daughter stopped answering his calls at all.
After Mo Zihan had a big fight with her father, she has been in a bad mood.
When I had dinner that night, I had no appetite at all.
The sisters in the dormitory looked worried.
At this moment, a voice suddenly came from my ears: "I have a cool dad!"
Mo Zihan looked towards the direction where the sound came from. It was coming from the TV in the school cafeteria.
In the TV screen, a man wears various costumes, pretending to be a dinosaur, a pirate, a king, etc.
It immediately attracted Mo Zihan's attention.
"My father has been very funny and exaggerated since he was a child!" The narration sounded again.
The scene changed, and the father dressed as a king walked over with his daughter dressed as a princess. Their exaggerated dress attracted the attention of others.
"Because of him, my childhood was full of surprises and happiness!" As the narration sounded, the screen changed again.
On the screen, the father is wearing a dinosaur hood and amusing his daughter on the slide in the park.
As a result, the father and daughter had a lot of fun, but they scared the other children to tears.
This made the parents of those children very dissatisfied. They couldn't understand why such a grown-up person still played such childish games.
The father could only keep apologizing to the child and his parents.
Mo Zihan couldn't help but think of his father and cursed that when he was a child, his father was not as good at pleasing his daughter as the fathers on TV.
Keep reading.
The scene changes again, the little girl is sitting in the bathtub, and her father appears dressed as a pirate.
But he was pushed away by his daughter, saying that this was the sea and pirates could not come in. She patted her father on the head and said, "You can go be a mermaid."
As a result, Mo Zihan couldn't help but laugh the next moment.
Because the father on TV actually put on a mermaid's blonde wig, a bra, and a mermaid skirt, and appeared dressed as a mermaid.
It’s just that the outfit is a bit too eye-catching.
At this moment, there was a burst of laughter in the cafeteria, everyone was obviously amused by the cute dad’s ghostly costume on TV.
When my daughter is sick and refuses to take medicine, her father becomes a superman and comes over to take medicine with her!
In the blink of an eye, the little daughter grew up a little and returned home carrying her schoolbag with an unhappy face.
While dad was ironing clothes, he asked: "Have you been bullied?"
Although the daughter just said that the boys in the class were childish and boring, the father listened and stubbornly believed that the daughter was bullied by the boys in the class.
The next day, my daughter’s school had off-campus teaching activities.
As expected, the girl was teased about her ponytail by the boys in the class.
At this time, suddenly, a figure appeared, but it was the girl's father. He actually cosplayed as a special soldier and appeared in front of his daughter and her classmates.
Suddenly, her daughter’s friends gathered around her. Some said your dad is so cool, but others said your dad is so weird!
Before leaving, my daughter turned around and complained somewhat unhappily: "Dad, why are you dressed like this! Leave quickly!"
I don’t know why, but when I saw this scene, Mo Zihan felt a little sad for the “dad” on the screen!
He just used this special way to protect his daughter, but her daughter didn't seem to appreciate it very much.