The title "When I Became a Mother", after the short film was released, everyone understood the meaning of the title after watching the entire short film.
There are two meanings here. One is that when you become a mother, you will realize the kindness of your parents by raising children. The other is that when the mother is old and sick, in fact, at that time, they are like children, so she
Became a mother’s mother!
Although they are old, they are not "demented". They just return to the state of children and be more patient with the elderly, just like they were with you when you were a child! This is what this short film wants to express.
However, on a special holiday like Mother's Day, the lethality of such a short film is undoubtedly huge.
For many children, time is the biggest obstacle to fulfilling their filial piety, but time is the most ruthless. In the blink of an eye, we grow up, but our parents also grow old.
How did our parents treat us when we were young? When they grow old and return to the state of children, can we as children treat them the same way they once treated us?
Therefore, the emotional resonance this short film brings to many viewers is undoubtedly the most prominent on Mother's Day.
For example, Shen Yun called her mother immediately.
"Daughter?"
"Ooooooo, Mom! I miss you!" Shen Yun couldn't help crying anymore.
"You kid is about to become your mother, and you still cry so much. Is something wrong? Tell your mother!" came the mother's voice on the other end of the phone.
In another corner of the city, after watching the same short film, the daughter ran into the kitchen and suddenly hugged her mother.
In the end, I was scolded by my mother, because at that time, my mother happened to be beating egg liquid, but my daughter gave me an inexplicable hug and spilled it on the ground.
"This kid is so frizzy!"
Of course, many fathers are destined to be sad on this day. After all, this day is Mother's Day, a holiday for mothers.
As a result, many interesting topics appeared on the Internet.
"After watching Director Gou's short film, I couldn't help but go to the living room and hug my mother. We, mother and daughter, were so bored, but my father was so sore!"
"Can I say, I almost slapped my mother down?"
"Upstairs, is there a story?"
"I went over to hug my mother and act like a baby. However, my mother looked at me defensively and asked, "I'm being courteous for nothing. Tell me, am I not spending enough money? I shut myself up on the spot!"
"Suddenly I felt that there were a lot of white hairs on my mother's head. I cried!"
...
Of course, in many cases, the same short film or work, depending on when it is released, will have completely different effects on the work.
Love movies are popular on Valentine's Day, and comedies have the biggest bonus during the Spring Festival. National Day is naturally the home of movies with the main theme, and Tomb-Sweeping Day...oh, forget it.
Therefore, the effect of such a short film on Mother's Day is indeed surprising.
Of course, there are actually many reasons. After all, there is only one Li Yi, and there is only one King of Short Films.
Everyone, please go and try it soon.】
It really doesn’t mean that no one has made good short films, but whether it’s popularity, spread, or influence, it’s not just about the quality of the work itself, there are many variables.
For example, this time, if this short film was not shot by Li Yi, it would not have received such high attention. Similarly, it would be impossible for Cool Cat to spend a lot of effort on promotion.
To promote a public welfare short film, it is impossible for this short film to take the Internet by storm in such a short period of time.
In fact, this is the star effect, but compared to that of a star, Director Li Yi's identity is still somewhat different.
The most recognizable thing about stars is their faces, but for a director like Li Yi, the most recognizable thing will always be his works.
The same is true for the release schedule of "Heidi". Naturally, the June 1st release date was chosen because of Children's Day.
Although it is impossible for a movie to rely solely on family audiences, it is undeniable that the choice to release it on Children's Day immediately highlighted the brand of "Heidi". This is a story about children.
.
In fact, although it seems that June 1st is not at the same level as Labor Day or the summer season starting in July, the fact is that during the June 1st period, four animated movies were released.
Because for children, in fact, there is no difference between summer time and summer time.
For parents, what does the summer vacation have to do with them? They still have to go to work.
On the contrary, it is June 1st. In the early years, perhaps the way to celebrate the festival was to buy some delicious food, fun things, watch movies and so on for the children, which was not popular.
And children may not like it either.
But with the explosion of the film and television industry, and as the wallets in everyone's pockets became thicker, it gradually became popular.
Because if you want to take your children to watch movies, there may not necessarily be suitable movies to watch. Adults will never take their children to watch some commercial blockbusters, because firstly, it is not suitable, and secondly, if they watch movies with children,
If you can't let your children watch, then it's not watching a movie, but coaxing and apologizing!
It's different on Children's Day. On Children's Day, everyone takes their children to watch movies.
Compared with other animated films, "Heidi" actually does not have an advantage among children's movie-watching groups.
When children watch movies, it’s not about how much they want to see a certain movie, but whether it’s familiar or not.
This is also the reason why those animated series often have theatrical versions. In fact, they are really not that good, but they often do well at the box office.
To put it bluntly, for children, when they come to the cinema to watch movies, they will definitely choose animations that they are more familiar with.
As for parents, it doesn't matter anymore, because they are just spending time with their children anyway.
But this year's June 1st is different. "Heidi" started screening one month in advance, and held movie viewing activities in hundreds of cities and thousands of homes. Coupled with the word-of-mouth that exploded in advance, many children are actually familiar with "Heidi"
, and for parents, do they need to think about choosing a movie that can only be watched on mobile phones throughout the whole process, or choosing a movie that both themselves and their children can watch?
Even though only a hundred families in one city were invited to attend the screening, children love to show off.
The speed of transmission is actually not weak at all.
Therefore, children are indeed familiar with this movie. What's more, although there are not many domestic fans of "Heidi", there are still some, especially some girls, who have watched it more or less when they were children, or
I have heard the story of "Heidi".
For this reason, when "Heidi" was officially released nationwide, the tickets were almost sold out, at least on Children's Day.
Especially tickets for the prime events are hard to come by!
Of course, June 1st is only one day, but it is very critical. The specific box office performance and the effect of the first day of release can be said to play a vital role.