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Chapter 333 Endorsement Advertisement

Susie couldn't wait to leave the table. No one else followed.

Li Kai asked curiously: "Boss, are you planning to ban them publicly?"

Chen Feng shook his head slightly and said: "That's not the case. After all, the matter of being criticized during the film review involves the film review committee, so it's hard to say it in the open. If it's to be banned publicly, it's hard to tell the reason directly. Just

It seems a bit unknown. As long as we let the news out in the circle, it will be fine. If they try to do something again next time, I will make it public and make the matter bigger."

Several people nodded in unison. What happened this time was that Dingfeng Entertainment suffered a loss. But this dumb person will definitely take revenge after suffering a loss. But he can't do it openly.

Now that things have been arranged in this way, this matter will be like this for the time being.

However, after the meeting, Chen Feng thought about it and called Xia Binghui.

Xia Binghui is the vice president of Feihua Entertainment, which is one of the top ten entertainment companies in China. Someone in his position will definitely have heard about Tianhe Media's actions this time.

"Mr. Xia, is it convenient to talk now?"

After the call was connected, Chen Feng was quite polite. After all, he was the vice president of a listed company and had a certain status in the entertainment industry. Therefore, although Chen Feng had something that could put him in jail, on the surface

You still have to give the face you deserve.

"It's convenient, Mr. Chen, please tell me."

Chen Feng is polite, and Xia Binghui is even more polite. Not only because Chen Feng has something to do with him, but also because Chen Feng's current status is more powerful than him. Especially since he is silent in the United States.

He set up a company, brought in world-famous pop queens like Tina, and invested in movies in Hollywood, achieving very good results. This was much better than their domestic entertainment companies. He didn't admire it.

Will not work.

"It's like this. Didn't we just shoot two movies at Summit? One of them was stuck when it was submitted for review. I heard that Tianhe Media was behind the conspiracy. Do you know about this?" Chen

Feng told the matter straight to the point.

Xia Binghui was stunned at first, and then immediately said: "I just heard about this yesterday, and I don't know if it is true. However, the last time Tianhe Media invested heavily in "Galaxy Era" suffered a waterloo, and the box office was not ideal.

They almost lost all their money. They felt that they were harmed by your "Charlotte", so they heard that Tianhe was very dissatisfied with you and Summit Entertainment. It would not be surprising if they were doing little things behind the scenes. If Mr. Chen, you

If you want to know some detailed information, I can help you inquire. If I know, I will call you."

"Okay. Then I'll trouble Mr. Xia."

"No trouble. No trouble."



After hanging up the phone, Chen Feng put the matter aside for the time being. He also has a lot of things to do next, the first of which is to arrange the release of the movie "Crazy Stone" as soon as possible.

In this regard, we have to seek help from Tiandi Pictures and sign relevant release contracts with major theater chains across the country. It is not impossible for Summit Entertainment to go it alone in terms of distribution, but their manpower and energy are limited and they cannot cooperate with the dozens of domestic theater chains.

By the way, if you have this time and energy, you might as well be busy with other things.

In addition, of course, because of Tiandi Cinemas, if Tiandi Pictures can participate, their movies will of course get good film schedules and screening time in Tiandi Cinemas.

What's more, the cooperation with Tiandi Pictures has been very pleasant before. Although they rejected their investment this time, the necessary relationship still needs to be maintained.

In the early stage of this matter, Chen Feng asked Jia Yong and Liu Qian to talk to Tiandi Pictures. After most of the things were finalized, Chen Feng, the boss, personally took action to make the final decision.

This is the style of being the boss of Summit Entertainment. After changing the company with single-digit employees, Chen Feng basically did everything himself. But now that the company has expanded and the number of employees has increased, of course the employees below have to share the burden. Otherwise, what do you want them to do?

Especially Jia Yong, the vice president. Before, Chen Feng had some doubts about his ability to work. Fortunately, this guy is humble and knows how to leverage and think. Although his talent is limited, fortunately, he is absolutely loyal to him and does not seek personal gain with power. , his conduct is quite good.

To sum up, although Jia Yong, the vice president, is not very good at being fooled so far, he is still above the qualification line.

Liu Gan's personal abilities are also very good. In addition to his professional abilities in photography, his ability in dealing with people and company management is actually higher than that of Jia Yong.

Liu Qian's main ability is his ability to deal with various religions and people, as well as his ability to communicate with people. He did not make a mistake in choosing the artists to manage the company.

In addition to the release of "Crazy Stone", there is also the post-production issue of "Sweet Honey". In this regard, although Fan Dongping, under the instruction of Chen Feng, has edited except the first version and revised it repeatedly Many times, but Chen Feng is still not satisfied.

The reason is very simple. Chen Feng wants to create a masterpiece that can win awards, not only domestically but also internationally. He has great ambitions. Therefore, he requires excellence.

However, Chen Feng also plans to complete the final edited version of "Sweet Honey" within a month at least when he comes back this time.

In addition to work matters, there are also personal matters. The first is the two endorsements that Susie had negotiated for him before. They were Longli Shaver and Pro Auto.

The endorsement fee given by Langli Shaver is very sincere, 30 million for three years, and it is not paid in installments. As long as he signs the contract and shoots the advertisement, the money will be received immediately. It can be said that it is quite wealthy. In addition, they are willing They spent 20 million to hire him to direct his own advertisement for the Langli shaver, from creative planning to shooting. As long as they were satisfied, 20 million would be paid immediately.

Therefore, after Susie negotiated with them twice, she accepted the endorsement and advertising planning and shooting orders.

At the beginning, Pro Automobile had a breakdown because Chen Feng wanted to raise the price. But as Chen Feng appeared at the Grammys, attended the Oscars, and made his identity public in the United States, He has really gained a lot of fame around the world. Especially in China, he has attracted a lot of attention and gained a large number of fans. Now his Weibo attention is comparable to that of first-line celebrities, and his number of fans is It has already exceeded tens of millions.

Therefore, Prolo Auto took the initiative to turn around and contacted Su Qian. She expressed her willingness to accept Chen Feng's three-year endorsement offer of 30 million yuan and agreed to pay all the money in two years.

Therefore, from these two endorsements alone, Chen Feng can earn 80 million. Even though Chen Feng is very rich now, Chen Feng is still willing to do such a profitable business.

This is also the reason why many people want to become famous and become celebrities, because once they become famous, they will have the opportunity to endorse products and easily earn millions, or even tens of millions. At worst, even a copycat can earn hundreds of thousands from endorsements. Compared with working hard to work

Working part-time is much better.

Chen Feng came back a little early this time, and his main purpose was to personally sign these two endorsement contracts.

Two days ago, he had signed an endorsement contract with representatives from Langli and PRO Auto. Pro Auto still needs to collect and plan advertisements, which will take some time.

Therefore, Chen Feng first worked on the advertising planning for Langli Shaver. In order to show respect and to convince the other party that it was worth spending 20 million to buy his own advertisement, Chen Feng racked his brains.

Trying hard to recall the razor commercials I saw in the original time and space.

Fortunately, as a man, he is quite familiar with razors. He has used a lot of razors in the original time and space, and has also seen several TV commercials.

Therefore, in the past two days, he has thought about (copied) the advertising copy, including print copy, radio copy and TV copy.

Chen Feng is quite particular about his life. When signing the contract, he took the initiative to give him advertisements in three media, not just TV advertisements.

The first was graphic copywriting, which was the posters and advertisements he designed. Therefore, Chen Feng needed a photographer next. Fan Dongping was idle for the time being anyway, so Chen Feng hired him.

However, because this is considered as a personal extra income for him as the boss, Chen Feng is quite particular about paying according to the standards of the top photographers in the country.

After the meeting that afternoon, Chen Feng took Fan Dongping to the company's studio.

Now the office area of ​​Summit Entertainment has been expanded several times, and the entire first floor of the building has been purchased. The area is almost 600 square meters. In this place in the capital, even though it is close to the suburbs, land is still very valuable.

After re-planning and renovating, Summit Entertainment Company has specially set up a studio with an area of ​​about 50 square meters, and a reserved recording studio with an area of ​​more than 30 square meters, but it has not been built yet. Chen Feng plans to wait for this

After the two movies are released and collect the box office, the recording studio will be properly set up. Of course, the most advanced recording equipment from abroad will be used.

In addition, there are multi-functional training rooms, conference rooms, rest rooms, fitness and entertainment rooms, and small screening rooms for cultivating artists.

These were slowly worked out by Jia Yong and Su Qian while Chen Feng was abroad. Anyway, there are not many people in their company now. After opening up such a big place, as long as you have money, it will still be very difficult to plan and decorate.

Fast.

At this time, there are not many props in the studio, including clothes. This aspect is mainly not needed at the moment. The studio has only been used once, which is to shoot posters for the crew of "Crazy Stone"

, including the main creative staff of the crew, etc.

However, Chen Feng’s print advertisement for the razor does not require any props. A straight suit is enough. As for the Langli razor, it can be photoshopped later.

Chen Feng stood in front of the white tarpaulin. At Fan Dongping's request, he posed with his head held high and his chest firmly gazing into the distance. Then he spent two or three minutes taking a dozen photos and it was done.

This is not because Chen Feng is perfunctory, but this is what character posters for print advertisements are like. Especially for men, Chen Feng doesn’t need to put on much makeup or powder, and the effect of the photos is quite good. Of course, even if his face is a little shiny,

When making posters in post-production, it can also be easily whitened and removed.

Chen Feng directly told Fan Dongping about the poster production requirements and sent him the printed slogan he had drafted through the computer.

Langli Shaver provided a lot of materials, and Fan Dongping was an expert in this area. He didn't need to leave it to anyone else. He spent about half an hour on his own to complete this print advertisement poster.

After Chen Feng saw this poster on the computer, he made several modification requests. Fan Dongping spent a few more minutes improving it, and Chen Feng was very satisfied with the result.

The poster has a dark blue background. Chen Feng's suit is also a dark blue suit, his tie is blue and white striped, and his hairstyle is the popular short haircut with sides, which is fashionable and young. And he looks very handsome.

,steady.

It's a half-length photo as a whole, with one of Langli's most classic electric shavers on the photo next to it.

Most of the copywriting above is copied by Chen Feng from a certain brand of the original time and space.

The main title at the top is "Charming Life", the slogan "Longli makes you a man", and the main text is: "It is inevitable for boys to become men, and it is inevitable for men to grow beards, and men use Longli razors to make them more attractive."

It’s inevitable. Langli shaver brings you the greatest charm of smoothness and attractiveness.”

For others, this print advertisement might take a long time to consider, consider, and study the words and sentences, but it only took Chen Feng more than ten minutes to "think" about it.

It only took less than an hour to take the photo.

Fortunately, the only one who knew about this was Fan Dongping. This speed made Fan Dongping speechless for a long time. The main reason was not how fast Chen Feng made the print advertisement, but Chen Feng's planning and advertising.

The copywriting is really awesome.

It had only been two days since Chen Feng signed the contract. Chen Feng said that he had been thinking about this advertising slogan as early as when he was in the United States, but Fan Dongping couldn't do it. Because Chen Feng had a lot of things in the United States, and he always

When I have time, I chat with him on video calls about film post-production issues. How can I have time for this?

It can only be said that the boss Chen Feng is really a genius. He sees things through without telling them.

After Chen Feng finished the print advertisement for Langli, the next step was the radio advertisement. The copywriting was also "referenced" from a certain brand of razors of the original time and space.

Chen Feng did not plan to record it himself, but asked Chu Jianlin, who had a strong voice, to read it, and asked director Li Kai to record it live. It took almost half an hour. Chen Feng did not let them work in vain, and they were given a thousand yuan each.

Money red envelope.

This radio advertisement is finished. The cost spent so far is the 2,000 yuan red envelope given to Li Li and Chu Jianlin. It saves a lot of money. If you still need to calculate, it will be 30 yuan paid to the photographer Fan Dongping after it is finished.

Thousands of rewards.

The next highlight is the filming of the TV commercial. Of course, the main work in this area is also done by Fan Dongping, the photographer, and Chen Feng, the director and advertising hero.


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