Chen Feng was quite dedicated. Now that he had signed a contract with Pro Auto, he wanted to complete the contract as soon as possible. He declined Wu Ruishan's request to let him rest first and started working directly.
First of all, of course, it was the shooting of the print advertisement, which was to take pictures of him personally. The photographer hired by the other party was of course also a professional, with a very good level. He was only in his thirties, had a beard and a ponytail, and had a literary and artistic atmosphere.
.
He had great respect for Chen Feng, and could even be said to be a bit flattering. After shooting in the studio for more than an hour, he still acted like a student and asked Chen Feng for advice with a digital camera.
After Chen Feng saw it, he thought it was really good and gave him a positive review. Finally, Chen Feng took a photo with the photographer and exchanged contact information. Of course, Chen Feng only gave him his external work mobile phone number.
After the print advertisement ended, it was already past 12 noon. Manager Chen from the marketing department accompanied Puro and took him to a five-star hotel for dinner. A meal would cost at least several thousand, and the number of people plus Chen Feng
There are three people here, only five people, which can be said to be of a very high standard.
This makes Chen Feng quite satisfied with Puo.
Of course, Chen Feng also knows some of the tricks. Generally, when celebrities like this come to shoot endorsement ads, the brand will provide a certain amount of food subsidy, usually several thousand, or even tens of thousands, which is actually a subsidy.
This star includes a grant for the team he brings with him.
And now, instead of giving direct subsidies to Chen Feng, Puro directly asked people in the company to serve the meals at this five-star hotel. Of course, Manager Chen, who was responsible for entertaining him, could get some benefits from it.
Not to mention falsely reporting the price of their lunch, it was also very simple for him to secretly contact the hotel and issue a higher invoice amount.
Of course, Chen Feng knew the secrets here, but he didn't bother to worry about it. Anyway, he just had a very comfortable meal.
After dinner, Chen Feng rested for two hours at the five-star hotel where he stayed. At almost three o'clock in the afternoon, Chen Feng was notified to go to Prolo to have a briefing meeting with the filming team for the TV commercial.
When he arrived at Prolo Company, the TV commercial filming team had already arrived, with a total of about ten people. Before coming, Prolo had already introduced him to some background information about the advertising team. They were owned by a large advertising company in Xinghai City.
The filming team is well-known in the advertising circle here in Xinghai City. They have shot many well-known advertisements in the industry.
The core of this team is of course the director. He is a bald middle-aged man in his forties with a greasy look on his face. When he greeted Chen Feng, although he was polite on the surface, Chen Feng could not tell from his eyes.
I see some kind of unfriendliness.
Chen Feng guessed that they probably knew that Puro wanted to improve the advertising plan with him. Or maybe this briefing meeting was because of this incident. Therefore, it is understandable that the other party saw him as unfriendly.
Sure enough, Wu Ruishan, who personally presided over the meeting, immediately said that Chen Feng would personally check and improve their advertising plan. The purpose of this meeting was for Chen Feng to lead the discussion on the improvement plan for this advertising.
The people on the other side were not surprised by this, but their expressions were not very good. Wu Ruishan only represented the employer, not to mention Chen Feng, who was a big star and director. It was difficult for them to express their anger.
Too obvious.
However, the greasy director couldn't help but said: "This advertising plan was finalized and produced by our company's planning department after more than a month of hard work, and our filming team also prepared for it for a week in advance. If it is to be pushed to a heavy stage,
If I come, I'm afraid I'll be delayed for at least a few days."
Wu Ruishan frowned when he heard this and said: "This advertisement cannot be delayed any longer. As soon as the improvement plan here is finalized, it will be filmed immediately. We will strive to complete the filming within three days and the production within a week. We must release it to major TV stations as soon as possible. Cooperate with us
Offline Langyue car sales.”
The greasy director glanced at Chen Feng and said: "I don't believe there can be a better improvement plan for a while. I can't come up with an improvement plan, and it's even more impossible to shoot it in three days."
Chen Feng said with a smile: "Generally speaking, this advertising plan is not bad. I have told Mr. Wu before, but Mr. Wu must ask me to help improve it, and there is nothing I can do. For the time being, I have not thought too much about it.
There are many areas that need improvement. However, I have come up with the advertising slogan. You can listen to it and replace it if you think it is suitable. If you think it is not suitable, then we will discuss it again."
When Wu Ruishan heard this, he couldn't help but said with joy: "Have you come up with the advertising slogan? That's great. What advertising slogan?"
Chen Feng did not give in and said directly: "Who said the world must be round? Use edges and corners to challenge the peak of craftsmanship, use sharpness to show the taste of the times, and use toughness to guide the direction of the trend. On May 19th, the new Lang Yue will surpass you.
expectations, the new Langyue, the heart is strong and sharp. The core advertising slogan is, 'The new Langyue, exceeds your expectations', which can be used as the advertising title. What do you think?"
Everyone was silent for a while at first. But soon Wu Ruishan took the lead and exclaimed: "Good! Great! This advertisement is good and powerful. It also fits the promotional focus of our Langyue car very well. In addition, it also contains
The word "Feng" happens to be very similar to the peak of your name, so people can immediately connect you with Longyue Automobile. This will be very effective for our publicity. Let's change this advertising slogan. Xiao Liu, remember
Are you down yet? Print out this advertisement immediately."
Wu Ruishan was very excited and finally ordered the secretary on the side to print Chen Feng's advertisement.
His secretary was still very professional. Even though he only listened once, he still had basic shorthand skills. He immediately nodded and typed out Chen Feng's advertisement on the notebook on the conference table in front of him. It didn't take long.
Printed out via network printer.
Soon everyone had a copy. This was the text version. Everyone took it and tasted it carefully. They all had to admit that this advertisement was very good. The entire advertising team was speechless, especially the greasy director.
Originally, he thought that Chen Feng was the director and the screenwriter was a big star. Even if he had some skills, it would be impossible to come up with a classic advertising slogan for this car in a short time. Even if he could come up with a copywriting that surpassed their company's, it would be very difficult.
But the fact now is that not only did Chen Feng come up with it, but it was also much better than their company's original advertising slogan. If the two were of the same level, the greasy director could shamelessly say that Chen Feng's was not as good as his company's.
But now comparing the two, it is too obvious which one is better and which one is worse. It is not that our army is not good, but that the enemy's army is too powerful.
The staff of the planning department of my company spent more than a month thinking hard about the advertising copy and came up with it after revising it several times. However, the plan that Chen Feng came up with in just a few hours was instantly killed. This is indeed a world of genius.
It's not something ordinary people like them can measure and compare with.
"Director Li, what do you think?"
After a few minutes, Wu Ruishan asked Director Li. Although his attitude was quite polite and meant to inquire, everyone knew that Party B had no right to object. After all, in this kind of commercial advertising cooperation, Party A is always the father.
As the representative of Party B, Director Luoyuan certainly knew this truth, and nodded with a somewhat stiff expression: "Director Chen is well-deserved. His advertising slogan is better than our company's. I have no objection to your company wanting to replace it with his."
.It’s just that the original TV commercial shooting plan was mainly based on the original advertising slogan. Now that it’s replaced by Director Chen’s, it may need to be significantly modified.”
Chen Feng answered: "That's not necessary. I've seen your original shooting plan, and there is no need to modify it overall. Just add some close-ups and slow-motion shots of the body shape. In addition, of course, just change the advertising slogan.
, I will dictate this advertisement myself and just record it. If the shooting goes well, I think it can be completed within two days. After all, the long advertisement only lasts 30 seconds, so it will not be difficult."
If Chen Feng's words were said by another star, people might think he is too crazy. But Chen Feng is different. Although he has only made two movies, he is already the highest-grossing film director in China. And the first
The film also won international awards.
In the director's field, Chen Feng is the real boss. This greasy middle-aged director is just a commercial man and belongs to the bottom of the directing industry. He has absolutely no qualifications or courage to challenge Chen Feng in this industry.
The greasy middle-aged man knows that in his heart he is really jealous of Chen Feng, a young director. I think he was also a graduate of the directing major of the Film Academy, but now he is in his forties and he is still just a commercial shooter.
At most, he has only made a few short films, and they are all the kind that have not made waves. Chen Feng, who was born in a wild family, did not even go to high school, but now he has a good reputation and has made a name for himself in the directing industry.
He has such a huge reputation. How can he not be jealous?
But now the situation is stronger than others. He is just a representative of Party B, and Chen Feng does have two tricks. As a director of commercials, he has no qualifications to question. Faced with Chen Feng's proposal, he had to bow his head.
"Then... just listen to Director Chen. If I follow your suggestions, Director Chen, and make changes, if everything goes well, the filming can indeed be completed in two days."
Since he couldn't question or resist, the greasy middle-aged director Li could only cooperate. After all, the advertising company he represented also hoped to shoot the advertisement as soon as possible and get the final payment as soon as possible.
"Okay. Since both of you have no objections, you can discuss the details and arrange the time and itinerary. Let's start shooting tomorrow. After all, our Longyue will be officially launched on May 19th."
Neither Chen Feng nor Director Li had any objections, and then Wu Ruishan left first. Chen Feng and Director Li had a detailed chat about the advertising shooting, and determined the specific plan and shooting details. In about half an hour, the two parties quickly talked about it.
reached a consensus.
During this period, Director Li kept his attitude very low and lost his previous unfriendly attitude.
At nine o'clock the next morning, a group of people had arrived at the suburbs of Xinghai City and started filming the advertisement. The specific situation was that Chen Feng was sitting in a Landview car, and the Landview car was on a trailer.
, there is a crane camera mounted on the door of the trailer.
When the trailer starts moving, it feels like the Longyue is driving.
In this way, it took almost two hours of filming to complete the necessary shots of Chen Feng "driving" the Lang Yue.
After the filming of this set of shots was completed, the filming team moved to the next scene, which was at a lake, then the seaside, and finally went to a winding mountain road to shoot a few scenes.
The day passed like this, and the main time wasted was on the way to the scene.
However, this day's shooting went quite smoothly, and most of the content of this commercial has been shot.
In the morning of the next day, I shot in the city, and in the afternoon I was indoors. I was busy until almost eight o'clock in the evening, when I finally completed the shooting of this advertisement.
Although everyone was a little tired, everyone still felt a sense of accomplishment for being able to complete the shooting of this commercial in two days.
In the evening, Wu Ruishan hosted a banquet for the group of people on behalf of Puro. Chen Feng didn't have any airs. During the banquet, someone came over to offer a toast, and he was polite.
The greasy middle-aged Director Li came over to offer a toast and apologized tactfully to Chen Feng. Chen Feng also gave him face and had a drink with him.
Chen Feng didn't last long at this banquet. It started at almost nine o'clock, and he left and returned to the hotel at half past ten.
After taking a shower, he almost fell asleep when he lay on the bed. Fortunately, he still remembered to call Miranda. Although it was only after eleven o'clock, which was a bit earlier than in the early morning. But he was really sleepy.
I called him early.
The phone rang for a while before Miranda answered it.
"Dear, why did you call so early? I haven't woken up yet." Miranda complained a little.
Chen Feng yawned and said: "I'm too sleepy now, so I called you early. I told you yesterday that I have been filming the car commercial for the past two days. Today, I didn't finish the filming until after eight o'clock in the evening.
I went to drink again after that, and now I’m back to the hotel. I’m a little tired.”
"Oh. Sorry, I was just woken up by my cell phone. I didn't think of it. Then you should go to sleep quickly. We can talk on the phone again after you wake up."
Chen Feng didn't insist, so he nodded and said: "Okay, I'll talk to you when I wake up tomorrow. I love you, okay."
"I love you too, yeah."
The two were still very intimate on the phone. After kissing in the air, they hung up the phone. Then, Chen Feng closed his eyes and fell asleep quickly.
Just when I was sleeping comfortably, I was woken up by a familiar cell phone ringtone.
Chen Feng felt a little painful and wanted to smash the phone directly, but later he endured his anger and impulse and picked it up to answer the call.
Chen Feng was sleepy and didn't speak, but a voice came from the other end of the phone: "Boss, Randa promised Daniel to go to his house for a party, and now she is in Daniel's car. She refused to follow me."
Chen Feng didn't react at first. After several seconds, he suddenly woke up and realized what was going on.