"Let me talk about the first item first." Sun Dahai continued his speech.
"I looked at several solutions submitted by the company, but none of them were very perfect. I found that everyone was focusing on the European continent, hoping to sell these calculators by developing new customers.
Although the European continent has a large population and good economic conditions, its ability to digest low-tech products like calculators is actually not high. Moreover, there are many homogeneous products and competition is fierce. Even if we sell them, we will not be able to sell them well.
Price.
Unless there is a major surprise such as the Swiss Ministry of Education changing relevant policies, I am not optimistic that these calculators will be able to obtain a sufficient number of sales orders in continental Europe soon.
I also saw someone suggesting that the North American market should be developed to sell calculators.
The North American market is bound to be developed by the company in the future, but now for the development of these calculators, have you considered the time cost? Have you considered whether there is demand for such products in the North American market? Is there competition from similar products?
Therefore, I propose to shelve the proposal to develop the North American market for the time being."
Sun Dahai paused, took a sip of water, and his tone gradually turned stern: "Why do everyone have to sacrifice the near for the distant? The mainland market is so close, the mainland market is opening up day by day, there are many discounts, and the mainland market is like a virgin land, but you don't have it?
Can you see it?"
Except for Wu Dawei and Linfen Berg, who had known about it in advance, everyone looked at each other in confusion. Especially the few Europeans in the marketing department who were usually bullish, looked confused.
"Chinese people are famous for their hard work and keeping their promises. It is close to Hong Kong and now has policy support. This is our best partner.
It turns out that due to domestic turmoil, we were first hostile to Western countries and then stopped communicating with each other. It is normal for you not to pay attention to the situation on the mainland.
However, it has been four years since the mainland's reform and opening up. In these years, relations with major Western countries have been gradually normalized, and economic and trade development has been particularly rapid.
You are in Xiangjiang, with a brand new and huge market right in front of you, almost within your reach. But you have not discovered it, paid no attention to it, and have not tried it.
As far as the company is concerned, you are dereliction of duty and committing a crime."
Sun Dahai spoke in a low voice and in a slow manner. After peeling off the cocoon, he put a neglected fact in front of everyone's eyes.
Even in the last few questions, Sun Dahai's tone was calm and effortless.
The employees of the company felt like they were enlightened and saw a new world.
Most of the marketing employees who were indirectly criticized by Sun Dahai blushed and lowered their heads.
Those Europeans still wanted to make a final struggle, and one of them said sarcastically: "The mainland is not a democratic country, and isn't there no human rights there?"
Sun Dahai replied sternly: "First of all, we can't just hearsay. To understand the truth, we must get in touch. I want to ask, have you been to the mainland?
Secondly, we are a trading company. In our eyes, we should only focus on the supply and demand relationship of commodities, not anything else.
If a tribe in Africa that has a dictatorship wants to buy a batch of clothing from the company if there is demand, will we do it?"
Those people finally lowered their heads and stopped talking.
The main reason Sun Dahai came to Huanyu Trading Company this time was to shock the young European thorns in the marketing department.
They are not bad people, but they look down on Asians. They usually talk in a very arrogant way, and it is easy for them to cause conflicts in the company.
But their capabilities are still very strong, and the European customers they maintain are relatively stable.
Wu Dawei and Lin Fenberg naturally had a way to train them slowly, but since Sun Dahai was here today, he just beat them a few times.
Later, Linfenberg came up with a new plan. With Sun Dahai's suggestion, he set the final sales target of the calculator in mainland China.
Considering that mainland China currently has limited foreign exchange, it is impossible to purchase a calculator directly with foreign exchange.
Sun Dahai gave them an idea and asked them to go to a clothing factory that was authorized to produce cultural shirts designated by "Shaolin Temple". Together with the clothing factory, they asked the local government management department to go out and exchange the cultural shirts with calculators through barter.
Then, Huanyu Trading Company will follow the footsteps of the overseas release of the movie "Shaolin Temple" and use the influence of the movie to find local underwriters in advance to prepare for simultaneous sales when the movie is released.
It is possible to operate this domestically. As long as Huanyu Trading Company guarantees to the local government department that within six months, it will use foreign exchange to purchase cultural shirts of no less than the total barter amount from the garment factory for export, and everyone will be happy.
As for the operation abroad, it is even simpler.
It turns out that the export of cultural shirts is very passive. The owner of the sales rights is Zhengji Printing Factory. They do not have the relevant talents to conduct pre-sales, and they do not attach much importance to the overseas sales of cultural shirts.
The business of cultural shirts had become a very strange model before that. It often had to wait until the movie was released and a good reputation and popularity were formed before local businessmen discovered the business opportunities and took the initiative to contact Zhengji Printing Factory, and then found an export agency to organize
exit.
By the time the cultural shirts arrived at their destination, more than half of the movie's popularity had dissipated, and sales were naturally unsatisfactory.
Since Huanyu Trading Company is a professional foreign trade company, not to mention its relationship with Zhengji Printing Factory, they can easily achieve sales simultaneously with the release of the movie, and it is expected that their sales will increase significantly.
Linfen Berg's plan also contains a part about seeking long-term cooperative factories.
For a foreign trade company, it is profitable to complete occasional orders, but it is not the most important to the company. Long-term orders that are not obvious on weekdays are the real foundation for the company's survival and development.
There are many reasons for the bankruptcy of Wilkinson Trading Company, but one of the main reasons is that Southeast Asian manufacturers often have problems with quality and delivery time when completing long-term orders, which has led to many long-term European customers becoming dissatisfied with Wilkinson Trading Company.
Dissatisfaction reduced orders, causing the company's turnover and profits to decline.
Lin Fen Berg's plan is to walk on two legs. On the one hand, he will appease the manufacturers in Southeast Asia and increase supervision to ensure that the original orders are completed on time with quality and quantity.
On the other hand, with the help of this barter transaction, business personnel with strong development capabilities will be dispatched to find potential cooperative factories in the mainland to prepare for the transfer of orders to mainland production in the future.
Sun Dahai agreed with Linfen Borg's plan and praised his pioneering spirit.
Finally, Sun Dahai pointed out from a high position that the next step to develop new business should be the Canton Fair at the end of the year.
He asked the company's marketing department to collect some needs from customers in light industry, textiles, toys, clothing and handicrafts in advance, and go to the Canton Fair to find supporting manufacturers.
At the same time, marketing department personnel should also be good at discovering valuable products, finding demand for products, and operating foreign trade business from both supply and demand directions simultaneously.
This is a conference of unity; this is a conference of victory; this is a conference of success; this is a conference that builds on the past and builds on the future.
All participants have corrected their understanding, made their positioning clear, mustered up their energy, unified their thinking, and are ready to devote all their efforts to the development of the company.