Today is the first day of the opening of the Hengshan Road store of Suijinghao Cafe. Everyone got up early in the morning and cooperated with Ouyang Huihui to check the preparations one last time.
Zhang Yimou was very dedicated and arrived at seven o'clock in the morning. He did not enter the villa, but carried a camera and took pictures of the exterior of the cafe bathed in the morning light.
After the filming, Zhang Yimou came to the villa. At this time, Sun Dahai and the others were busy working on their own. When they saw him coming, they quickly brought him a breakfast.
Zhang Yimou has to take a detour in the morning to pick up the machine from a friend. I don’t know what time he will get up, but he definitely won’t have time to have breakfast.
There will be an opening ceremony later, and then the cafe will officially open for business. Once things get busy, I don’t know when lunch will be available today. He is carrying a machine to shoot, which is also a laborious job. If he doesn’t eat something now, his body won’t be able to bear it.
Breakfast was very simple, just milk and sandwiches. The sandwiches were newly made by the pastry chef of the cafe in the morning, and Sun Dahai and the others were able to try them. Because after the opening ceremony, the cafe would invite the leaders and media reporters who attended the ceremony to taste them.
Zhang Yimou was already familiar with everyone, so you're welcome now. He finished the sandwich in a few big mouthfuls, then picked up the warm milk and drank it.
He finished his breakfast without even using it for five minutes. He walked outside, smoked a cigarette, and then went inside to get the camera and prepare to continue working.
Sun Dahai quickly caught up and hung a plastic badge around his neck.
There were a lot of people here today, and there will be a large number of customers entering the store soon. Except for the cafe employees wearing work clothes, it is difficult to distinguish others.
Therefore, guests and reporters will each have a badge after signing in. Those who help do not need to sign in, as they now hang it around their necks.
The badge contains not a card with personal information written on it, but an anonymous VIP membership card. When you use the card to make purchases in the store, you can enjoy member prices.
The concept of membership was proposed by Ouyang Huihui. This kind of management method has long been developed in Hong Kong and commercially developed areas in Europe and the United States.
It's just that most of the current membership systems allow you to enjoy membership prices or fixed discounts. Before chip cards were popularized, it was difficult for membership cards to achieve recharge benefits. You can never encounter members checking out and having to write and draw in a notebook.
, this is really too LOW.
The membership card of Suijinghao is currently only available in this type. You can enjoy the membership price when making purchases, which is about 10% off, and you can also enjoy a daily special price of coffee or snacks.
The membership card is anonymous. Customers can get it for free if they spend 50 yuan or more in the store normally and are valid for three years.
The membership card is customized in Xiangjiang. It is very exquisite and the cost is very high. However, it is equivalent to a mobile advertisement for the coffee shop, so the investment is still very worthwhile.
These marketing methods were proposed and implemented by Ouyang Huihui and the employees of the cafe, while Sun Dahai watched silently.
He doesn't know much about business methods and relies only on the information he learned in his previous life.
Therefore, Sun Dahai has always adopted a laissez-faire attitude towards Suiuijinghao's self-development, and at most he will help pay for it. He does not want to make random ideas. You must know that Ouyang Huihui is professional in the management of coffee shops.
This is Sun Weihong's industry, and Sun Dahai never wanted to get deeply involved from the beginning. He knew that this was a very good rising industry, so he helped Sun Weihong set up the company.
What the coffee shop needs now is to hone in on the actual work, hone the system, and hone management, and at the same time, it also needs to hone in a large number of qualified management and technical personnel.
If Suiyuejinghao wants to develop rapidly, it will have to wait until after the 1990s, when it will be a good time to encircle the land. The advantages of personnel cultivated by Suiyuejinghao, coupled with Sun Dahai's funds...
I just feel a little sorry for Star Bar. Maybe its reputation as the world's largest coffee chain may not be secure by then. As for Xiedao, haha, who is Xiedao?
The coffee shop is for ordinary consumers, so Sun Dahai will bring Fa Ge and others in to become shareholders. We can’t see it now. It will take a few years for the power of stars to become apparent.
Coffee chain operation is an asset-heavy service industry. Although Sun Dahai believes that he has enough strength and has been providing Suijinghao with the funds needed to expand development. However, for such a company, going public is actually the best choice.
If it goes public, the shareholder information of Sui Sui Jing Hao will be made public. Once the news that Fa Ge, Leslie Cheung and others are shareholders of Sui Sui Jing Hao is revealed, how much popularity will it attract to the coffee shop?
But Sun Dahai is in finance, and he doesn't want to be like Buffett and Soros, using his name to have his every move watched.
If that were the case, his investment costs would be much higher, it would be more difficult to enter and exit the market, and he would be easily followed by others to share his profits, or even be blocked by his opponents.
Therefore, Sun Dahai decided from the beginning not to be a shareholder of a quiet life, but to hide behind the halo and make money quietly.
As the saying goes, "Enter the village quietly, and don't let anyone shoot you."
…
Fang Ying's employees are here. They finished breakfast in the staff dormitory and came here with the waiters. As for the chef and pastry chef of the cafe, they were busy in the cafe more than an hour ago.
It's easy to work when there are many people. We worked in pairs and moved the opening flower baskets out in a few trips, and then placed them on both sides of the main entrance of the cafe.
The technicians of the bamboo weaving factory checked the record book and hung the streamers with the congratulatory messages and the names of the congratulators on the flower baskets in groups.
Before eight o'clock, the flower baskets were all placed. The waiters worked separately to complete the tasks assigned yesterday.
A large red carpet has been laid out at the door, and a large sign stands beside it with the words "Grand Opening of Suijinghao Cafe Hengshan Road Branch".
The temporarily borrowed speakers have also been put in place, and the sound engineer is debugging them.
Sun Dahai directed several male waiters and security guards to move the semi-finished beef and chicken legs from the villa's kitchen back to the cafe kitchen one by one.
At half past eight, all preparations were completed. At this time, the police had begun to evacuate traffic and maintain order at the entrance of the cafe. This section of the sidewalk has been closed, and the opening ceremony will be held here later.
Many people had already gathered on both sides of the temporary venue, waiting to watch the opening ceremony.
On both sides of the carpet, there are two sign-in stations, with waiters wearing ribbons standing nearby, waiting for guests to arrive.
Customers have begun to arrive now, and the etiquette guides them to sign in at the check-in area and distribute name badges. There are also people on the roadside directing customers' vehicles to enter the parking lot behind the store.
Just after nine o'clock, from the rooftop platform of the coffee shop, more than ten red banners hung down almost simultaneously, with various auspicious words written on them to celebrate the opening.
Sun Dahai is fine now. He put his name badge in his pocket and hid in the crowd with Sun Weihong and Cao Yue to watch the excitement.
At 9:10, Vice Mayor Hong arrived on time. After he signed in, the opening ceremony was about to begin.
