It has been an hour since Lan Kwai Fong started receiving customers.
The marketing department made a rough count of the number of visitors and found that approximately 20,000 customers entered the open business area of Lan Kwai Fong Phase 1 in this hour.
Excluding some tourists who are just here to visit and have no intention to enter the store for the time being, based on the average calculation of the 35 merchants in the first phase, each of them currently receives 500 customers, which basically reaches 80% of the total reception capacity.
This data is just a simple average and is quite different from the actual situation.
Because, when Sun Dahai walked around and returned to his store, he found that at the entrance of the No. 9 hotpot restaurant, which can accommodate more than 800 customers at the same time, customers had already begun to take orders and queue up to wait for tables.
In fact, this situation is not difficult to understand. There are thirty-five shops in the first phase, with different business categories. It is now past 11 o'clock in the morning. In addition to my relatives and friends, there are several people who will go to disco bars or go drinking at this time.
What about wine tasting at the gallery?
Therefore, it is not surprising that No. 9 Hot Pot Restaurant, the only pure restaurant in Lan Kwai Fong Phase 1, became the first merchant to be full of customers.
The varieties Sun Dahai selected for the restaurant are very suitable. Xiangjiang people like to eat hot pot very much, and they can eat it at any time throughout the year.
The characteristics of hot pot are that it is simple and convenient, has various varieties, is suitable for all ages, and is rich and frugal.
Everyone can choose different dish combinations according to their own preferences. Experienced hot pot diners will also prepare their own hot pot dipping sauces according to their own tastes.
In fact, not only people in Xiangjiang love hot pot, but Southeast Asians also often eat hot pot or similar things. Even Europeans and Americans are quick to accept hot pot.
Didn’t you see that in the previous life, Haidilao’s European stores were overcrowded, and the per capita consumption was several hundred euros higher. This money is really earned faster than robbery.
Currently, No. 9 Hot Pot Restaurant has launched four types of pot bases: clear soup pot, spicy pot, mushroom soup pot and curry pot. There are several self-service stations on the first and second floors, with delicious side dishes provided for free in the store.
On the buffet table, there are also sesame sauce dipping sauces, sesame oil dishes, dry ingredients and seafood dipping sauces that have been prepared in the store, as well as various commonly used condiments such as coriander, chopped green onion, oyster sauce, minced garlic, crushed peanuts, etc. for customers to DIY freely.
The bar area on the first floor provides small hotpots for one person. The menu used here is different from the surrounding four-person tables and the private rooms upstairs. The dishes are aimed at single customers, with small portions, low prices, and several types.
Set meals and platters are ideal for customers who come alone.
The four-person table and the private room upstairs use standard hot pot. After adding partitions, it can be transformed into Yuanyang Hot Pot or Four Seasons Hot Pot. The dishes on the menu here are all standard regular dishes.
But most of the dishes can be ordered in half portions at half price, which is equivalent to the price and portion of ordering at the bar area.
Don't underestimate this. This is actually a marketing method that uses consumer psychology. It is a product of the combination of psychology and marketing.
While customers are satisfied, it unknowingly enhances customers' recognition of the company's services and improves the company's reputation.
When Sun Dahai returned to Building No. 9, he saw that about a quarter of the customers lining up in front of his store were foreigners. He felt a little curious, so he asked Ah, who was giving orders at the door and answering questions for customers.
blessing.
Ah Fu was Ah Shan's man from Wanwan who knew how to raise dogs. Because his physical condition was not very good, he didn't want to be a security guard or auxiliary police officer. He later joined the company and was assigned to the No. 9 hot pot restaurant by Qiao Hongwei.
Through his own efforts, Ah Fu is now the lobby manager of No. 9 Hot Pot Restaurant. He knows his own shortcomings and is currently studying foreign languages and catering management courses on his own after work.
Therefore, Ah Fu still had his own understanding of the question Sun Dahai asked. He left the job of issuing numbers to other waiters around him, and he and Sun Dahai walked aside to explain to him.
"Little boss, there are many foreigners working in Xiangjiang. They come from different countries and have different eating habits. After they have lived in Xiangjiang for a period of time and understand the characteristics of Chinese food, many of them will choose to eat hot pot."
"Why is that?" Sun Dahai asked puzzledly.
"Because our Chinese food has a wide range of ingredients, various cooking techniques, and different tastes. For foreigners, some of the ingredients or flavors they don't like or even accept.
There is a characteristic of Chinese food. Many dishes cannot tell the main ingredients or flavors from the names of the dishes, such as ants climbing a tree, steamed lion head, etc.
Take the most common home-cooked dish Mushu Pork as an example. Not to mention foreigners, they are Chinese, and their mother tongue is Chinese. How many people can associate the word "Mu Xu" with scrambled eggs?
?
Western food is different. The more formal a Western restaurant, the more detailed the dish name includes. For example, pan-fried cod fillet with red pepper sauce, French curry cream shrimp rolls, etc.
Because of this, they are more willing to eat hot pot. The names of the ingredients are clear and the taste can be adjusted by themselves. Especially the small hot pot for one person at the bar in our store is very popular with them.
There were a few foreigners just now who originally wanted to go to the private room on the second floor, but they saw the single pot at the bar. After asking the waiter, they found out that the private room upstairs was a large pot, so they did not go into the private room, but chose to sit at the bar.
Dining.”
Sun Dahai nodded without saying: "Europeans and Americans are more accustomed to the meal-sharing system and the AA system. The dining method at the bar is really in line with their habits."
Sun Dahai looked at Ah Fu and joked: "Okay, Ah Fu, now you have learned to analyze problems, which is good."
"Little boss, a lot of what I say is what I heard from the store manager and Brother Hu (Hu Qingyuan). I have a poor foundation and I need to learn more in the future."
"Come on." Sun Dahai patted his shoulder, turned and walked outside.
When passing by Building 8, he found that Ren Kuanxi's Film Slow Bar was doing pretty good business, and there was already a queue at the door.
It's lunch time now, and in Lan Kwai Fong Phase 1, in addition to the No. 9 hot pot restaurant, the bars and slow-shake bars that also sell light meals are probably almost full.
Sun Dahai and Battelle staggered out and met Ren Zhifeng, who had just arrived. It was probably that some visitors had already left, so he drove in along with the traffic flow.
But now, there is no need for him to go inside anymore, everyone turns around and goes home.
There are very few people going out now, and more people are flocking to Lan Kwai Fong from all directions. However, Sun Dahai estimates that today's passenger flow will peak in the evening.
Because in Lan Kwai Fong’s official announcement, developing Hong Kong’s nighttime economy and leading the leisure and fashion trend are the top priorities for Lan Kwai Fong to build its own brand.
Anyway, Lan Kwai Fong was managed by Sheng Zhiwen, and the hot pot restaurant relied on old William, so Sun Dahai took action again. They got up early in the morning, and when they got home, they casually dealt with the stutterer and took a lunch break.
Sun Dahai had a good sleep until he was woken up by the ringing of the phone.