"Have you completed the trademark registration work I told you about?" Sun Dahai asked.
"The trademark registration work has been completed. Now not only the 'Su Bian' Erguotou wine, but also Shiweitian Company's 'delicious' luncheon meat canned series have all been registered in major European and American markets, but they have spent a lot of money.
."
Wu Dawei is very reassuring in his work.
In the past two years, Shiweitian's "delicious" canned luncheon meat series has been exported to Hawaii through Xiangjiang Shiweitian. However, due to insufficient supply of raw materials (live pigs), Shiweitian has not expanded exports.
Now that the canning production line at the Long Province branch has gradually begun to operate, Huang Feifei first considered expanding the scope of exports.
Currently, Shiweitian's canned luncheon meat is being tested in Xiangjiang, but it does not yet have the energy and production capacity to take care of other regions.
Huanyu Trading Company took over the sales work in Europe by the way. Anyway, if you sell one piece, you will sell it, if you sell two pieces, you will sell it. So, Shiweitian's canned luncheon meat entered the Eastern European market along with Su Bian.
The canned food is still in the display stage in the European market, just to make people familiar with it. If it really wants to be supplied in batches, it will have to wait until next year.
You know, hunger marketing is not that easy to do. If all the customers starve to death or run away, this product will no longer be produced.
The pig production at the Long Provincial Base is far from reaching expectations, and the canned food production is not as high as Bruce Lee's Tianhai Meat Factory.
Now, Long Province's canning production line is not so much starting production as it is undergoing a long-term, low-intensity test run, which involves running in the workers and managers of the production line.
The owner of the "Delicious" series of canned luncheon meat trademarks is Xiangjiang-based Shiweitian Natural Food Co., Ltd., while the owner of the trademark "Su Bian" Erguotou Liquor is Jieshe Future Investment Company.
It makes sense for Sun Dahai to make such an arrangement.
Xiangjiang Shiweitian has a branch in mainland China, so it naturally has the right to export its own products.
However, according to the country's current foreign exchange management requirements, the foreign exchange earned by a company's exports must be converted into RMB according to the national quotation before it can enter its own account.
For the electroplated tin-plated steel sheets that the company needs to import on a daily basis, that is, tinplate for cans, breeding boars, production line accessories for which there are currently no domestic substitutes, etc., the company must submit an application to the State Administration of Foreign Exchange and obtain approval after approval.
The bank purchases foreign exchange before importing.
For an enterprise like Shiweitian (Huaxia) with frequent import and export business, this procedure is not only cumbersome, but also inefficient, time-consuming and labor-intensive.
Therefore, when the company was first established, Sun Dahai and Huang Feifei agreed that the export rights and trademark rights would be in the hands of Xiangjiang Shiweitian.
When repaying exports, a part of the foreign exchange earnings will be withheld to Xiangjiang, so that the company will not have to argue with others when it wants to spend its own foreign exchange.
As the trademark rights of "Su Bian" were placed in the hands of the Future Investment Company, Sun Dahai had other plans.
He knows the huge profits of liquor and wants to keep it for a few years. When domestic grain production increases and there are no longer restrictions on liquor brewing, he can either build a factory to produce it himself or transfer it out. This will be a big deal.
Domestic grain sales are currently controlled, so the liquor industry is quiet and inconspicuous. Once the policy is relaxed in the future, countless predators will rush in.
However, Sun Dahai has never planned to compete for food in the country. Whether he hires Five Star Winery to produce for him now or builds his own winery in the future, his goal is very clear. "Su Bian" is going to Eastern Europe and Mauritius.
If the production costs in Europe were not too high, Sun Dahai would have decided to build a factory there directly. You know, Sun Dahai is the most troublesome. Even if he can make money, he is not short of money.
Linfenberg continued to introduce the current situation of Huanyu Trading Company. The company has recently begun to consciously try to deeply intervene in the mainland's production system.
The company has gradually developed from the original ordering based on samples to customized products, or upgrading and transforming original products. It is slowly upgrading and transforming low-end products produced by manufacturers in the past to increase their value and expand their export prospects.
In this process, the cooperative manufacturers can also improve their technology and concepts, not to mention they can complete more tasks of exporting and earning foreign exchange, truly achieving a win-win situation.
Wu Dawei went to Malaysia on a business trip a few days ago to purchase the production line of a closed local factory.
After being acquired by Huanyu, this 80% new toy production line will be transferred to a toy factory in the Special Administrative Region through barter. The toy factory will repay the cost of introducing the production line with products designated by Huanyu.
Assistant Michael also came up with a plan.
He has been with the company for more than a month, and he has seen everything about the company. He is an American, and his connections are there. He knows that the company has not yet launched business in the American continent, and he is not only a little excited.
He carefully studied the company's current main products. Except for the cultural shirts, which were distributed around the world following the release of the movie "Shaolin Temple", most of the other products sold in Europe were still profitable even if sold in the United States.
He now proposed to Sun Dahai that he would like to return to the United States in the near future to bring back some of the company's products and try to open sales channels and enter the American market.
Wu Dawei and Lin Fenberg both nodded in agreement. Sun Dahai thought about it for a while, but raised objections.
"It's not impossible for you to go back now, but it doesn't mean much. I suggest you attend the Canton Fair next month to find some products suitable for sale in the United States, thereby opening up the American market.
During these days, you should first familiarize yourself with the products sold by the company, and only then can you make a clear target and find suitable sales channels after returning to the United States.
In addition, the company's current business is mainly concentrated in Europe. If it wants to develop business in the American continent, the first thing to solve is the personnel problem.
Not to mention market development personnel, just for the personnel responsible for customs declaration, shipping, insurance, legal, banking and other related personnel, the company will have to reorganize a group of people.
So I think you should first go to the Canton Fair to get familiar with it, and then follow the cultural shirt project.
It seems that in March next year, "Shaolin Temple" will be released first in Colombia, South America, and then will be released in various countries in the Americas, including the United States.
By then, the company's corresponding personnel should be fully equipped, and it won't be too late for you to start business in the Americas."
"Yes, within a few months, the company will be able to prepare personnel to carry out business in the Americas." Wu Dawei agreed.
Linfenberg asked: "Next year, if Michael launches business in the American continent, what will happen to the cultural shirt project?"
Wu Dawei said: "Next year the cultural shirt project will be divided into three parts. You will be in charge of the European region, Michael will be in charge of the American continent, and I will handle the business in Asia and other regions myself."
"Don't think of the cultural shirt project as simply selling clothes with a video. This is a great opportunity to expand the market and increase business." Sun Dahai reminded them.