Chapter 430: The Growing Universal Trading Company
Red wine is another business of the alcohol business department. Sun Dahai has been acquiring quotas from major wineries in the past few years. Over time, he has become famous in the industry.
Now all major wineries in Europe have recognized the qualifications of Huanyu Trading Company, and Huanyu Trading Company also has a place when the annual sales quota is allocated.
The annual output of top wineries' genuine wines is limited. Huanyu Trading Company can basically obtain a quota of about twenty boxes of genuine wines from each winery each year.
Even Romanée-Conti, whose annual output is very small, has given Huanyu Trading Company a quota of six boxes per year.
Most of these genuine wine quotas have been retained as an investment by the company. Only a small part has been distributed to the branches of No. 9 Hotpot Restaurant, Suijinghao Cafe, and Feilin Slow Bar to become town stores.
treasure.
Sheng Zhiwen's California bar is also leaving a small amount, but he mainly sells red wines produced in the United States and top European red wines, which he puts out as a pretense.
Huanyu Trading Company has quotas for the main wines of major wineries, so there are no restrictions on the purchase of second-label wines. Each branch of the several stores mentioned above has a lot of inventory. This has attracted many wine lovers to come to the store.
Go there for wine tasting. This can be regarded as a kind of promotion.
Genuine wine will appreciate in value over time. Many investment companies and individuals use this as an investment project. As a result, top-quality red wines are basically invisible on the market, and the prices are getting higher and higher.
Genuine wines from top wineries are expensive, ranging from hundreds to thousands of dollars per bottle. However, because wineries strictly control the quality of genuine wines, the quantity is limited.
The annual output of the first-label wine is less than one-tenth of that of the second-label wine, and the price is only two or three times higher than that of the second-label wine.
Therefore, top wineries cannot make much money just by selling genuine wines. Therefore, when top wineries select quota allocation targets, nominally, they only consider identity, status, and love for top red wines. In fact, privately
Their purchasing power for second-label wines will also be considered.
From this perspective, Huanyu Trading Company is a good buyer. As several major red wine consumers open more and more branches, Huanyu Trading Company’s purchasing volume from major wineries will also increase, and its status will also increase.
Becoming more and more stable.
Sun Dahai's family also consumes a lot of red wine every year. Sun Dahai knew in his previous life that drinking a glass of red wine every day can prevent high blood pressure and heart disease.
So with his strong encouragement, Huang Lao, Jiang Xiuping, Sun Weiguo and his wife, as well as my grandfather's family and Cao Yue, all developed the habit of drinking red wine every day.
Even Sun Weihong and his wife, who were far away in Shanghai, started to drink. Sun Weimin and his wife were in the army, so they could give him some trouble. Sun Dahai sent the wine to Li Yue and asked her to open the bottle and pour it into a glass jar.
Send it to Sun Weimin's house.
There is no other way around this. A bottle of second-label wine from a top winery costs tens or hundreds of dollars. Although the upper echelons of the army know about Sun Weimin's family's economic conditions, it is better not to increase the cost if they can avoid causing more trouble to him.
Sun Dahai lets his family drink only second-brand wine. It’s not that he can’t bear to part with it. From a health perspective, there is almost no difference between the first-brand wine and the second-brand wine. It’s just that everyone is not a good drinker.
The taste difference is indistinguishable.
The same is true for foreign rich people. They usually drink second-brand wines, and only when receiving guests or celebrating, will they take out the first-brand wine.
Take Lafite, which is most familiar to Chinese people, as an example. In the 1980s, the annual output of Grand Lafite (genuine Lafite) was less than 10,000 boxes, which is about 100,000 bottles. After the winery increased the planting area, the highest annual output in the decades later
The output is only 240,000 bottles.
The internationally recognized daily drinking amount of red wine is 250 ml for men and 150 ml for women. A bottle of 750 ml red wine is only enough for a couple to drink for two days, and 180 bottles of red wine are consumed in a year.
There are too many rich people in the world who like red wine, so the first wines from top wineries are simply not enough for daily drinking. They can only be paired with good second wines, or the first wines from other second- and third-level wineries.
The winery will also have three brands of wine. Although the price is affordable, the quality is hard to say. Sun Dahai disdains such wine.
Currently, the liquor business department is the best-performing division of Huanyu Trading Company, and they provide more than half of the company's net profit.
The Food Business Department currently mainly exports canned luncheon meat and ham sausages as an agent for Shiweitian. Due to the current production limit of Shiweitian, the turnover and profit margin of the Food Business Department are relatively stable.
This division is of great concern to Sun Dahai. In the future, the output of American Ranch will be sold to Xiangjiang through the food business department, except for the part that will be digested locally.
Mainland China has many restrictions on the import of foreign agricultural products, so it will not be sold to the mainland in the short term.
The Machinery Business Department originally mainly introduced equipment and production lines for domestic enterprises. As the domestic reform and opening up continues to deepen, the demand for this area has greatly increased.
In the past two years, the Machinery Business Department has teamed up with the Import Department of Huaxin Trading Company to do a lot of business. Although each business takes a long time and has relatively high technical requirements, the profits are very generous.
Finally, there is the Integrated Business Department. The Integrated Business Department mainly took over the European customer resources of the original Wilkinson Trading Company. At the same time, Michael Benson developed many American customers.
The projects of the Comprehensive Business Department are relatively complex, mainly textiles, light industrial products and electronic products. Previously, a salesperson planned to export graphite, coke and rare earths from mainland China, but Sun Dahai vetoed it.
Sun Dahai did not want to be a prodigal, buying the mainland's limited resources abroad in the form of primary products at cabbage prices.
Not only that, Sun Dawei also told Wu Dawei, the general manager at the time, to arrange for someone to open up iron ore trading channels in Australia and Brazil. However, Sun Dahai didn't ask about it later, so I don't know how it went.
Huanyu Trading Company now has a total of more than 200 employees, most of whom belong to the business department. The company has its own offices in Europe, the United States and the Special Administrative Region, and its scale is already quite large.
After visiting the business department, Sun Dahai, under the guidance of Linfenberg, looked at other departments of the company. The administrative department, the financial department, the legal department, and there is also an information archives department responsible for market information collection and contract management.
After the company visit, everyone came to the conference room, and the heads of each department reported the business progress to Sun Dahai.
The morning passed in a hurry. After Sun Dahai briefly handled the affairs of Huanyu Trading Company, it was already noon.
Sun Dahai, like other employees of the company, had a takeaway lunch. After a short rest, accompanied by everyone, he went to the twelfth floor and continued to inspect the company.