Jiahua Liangqiu Pu'er Tea Company is about to be registered in Xiangjiang. It will apply to the government for a long-term lease of Liangqiu Mountain in the form of a Xiangjiang-owned company for the cultivation of tea trees and the sale of tea leaves.
At the same time, Jiahua Liangqiu Pu'er Tea Company invested and cooperated with the local government to establish an ancient Pu'er tea production factory, which is mainly engaged in the acquisition, production, warehousing and sales of tea, focusing on the high-end market.
The tea factory is planned to be built on a sunny slope not far outside the town, covering an area of about more than 100 acres, and is divided into three parts: factory area, storage area and living area.
The tea factory will make and store the self-produced tea for the Liangqiu Mountain Company for a fee, but it does not have the right to sell the self-produced tea. The sales of the self-produced tea will be completed independently by Jiahua Liangqiu Pu'er Tea Company.
Jiahua Liangqiu Pu'er Tea Company invested a total of RMB 1 million in the tea factory, acquired 49% of the shares, and has the right to operate the tea factory. The government invested in the land with the completion of three connections and one leveling, accounting for 51% of the tea factory.
shares, but only enjoys supervision rights and dividend rights.
The manager of Jiahua Liangqiu Pu'er Tea Company and Liangqiu Pu'er Tea Factory is Gao Guoqing, and Tao Lao serves as the company's consultant.
…
After several years of careful optimization of wild tea trees and ancient tea trees on Liangqiu Mountain, the tea company began to pick new leaves for processing in 1991.
According to the origin and quality of the tea, the tea cakes made were named by Sun Dahai as four brands: "Liangqiu Ancient Rhyme", "Liangqiu Ancient Tree", "Liangqiu Yeyun" and "Liangqiu Wild Tree".
Among them, Guyun tea has the lowest yield, but the best quality. The quality and taste of Gushu tea and Yeyun tea are slightly inferior.
The output of wild tree tea is relatively the largest. Although its taste and quality are the worst among the four tea cakes, it is still much better than the so-called high-end Pu'er on the market.
It's just that in the 1990s, the value of Pu'er tea had not yet been developed, and it could not be sold for a high price.
Sun Dahai just took the opportunity to make the decision to stock up.
He asked the tea company to seal up two-thirds of the wild tree tea cakes made every year, as well as all three other tea cakes. It was not until ten years later, that is, after entering the 21st century, that the tea cakes began to be gradually
External sales.
Ancient rhyme tea relies on the special tea leaves produced by more than a dozen ancient tea trees in the depression. The annual output will not exceed five barrels.
The quality requirements for the tea leaves selected for ancient tree tea are slightly looser, but in order to protect the ancient tea trees, the annual output is controlled at twenty or thirty barrels.
There are many ancient wild tea trees on the top of the mountain. Although they have undergone extensive optimization, their annual tea output is still quite large. The annual output of carefully selected wild tea can reach thirty to fifty barrels.
As for wild tree tea, the yield is relatively high. According to the research of Tao Lao and Gao Guoqing, the annual picking amount is controlled to about 150 barrels of tea cakes.
After 1991, Sun Dahai could get about fifty barrels of freshly produced "Liangqiu Yeshu" tea cakes from the tea company every year.
These tea cakes have not been stored. In addition to being distributed to various companies for receiving distinguished guests, most of them have become good gifts. Sun Dahai only has two barrels of tea cakes every year, and one of them has to be distributed to his elders.
(Huang Lao is the general counsel of Jiahua Investment Company. He has a quota of one barrel per year and does not need to be filial by Sun Dahai.)
Even though the annual circulation is very small, Sun Dahai still insists on opening at least one barrel of Pu'er tea every year (a barrel of Pu'er tea is also called a bucket, which consists of seven tea cakes), and participates in a small-scale charity auction in the form of single cakes to create a reputation for his own products.
Fame.
It is precisely because of this foundation that two thousand years later, after ten years of storage, the Liangqiu series of tea cakes were launched and the enthusiasm of the market was felt.
At this time, the market's hype about Pu'er had already begun. After ten years of word-of-mouth fermentation, Liangqiu Pu'er's reputation has been widely circulated in small circles. Although few people in the circle can see the actual product, those who have tasted it
But they were all full of praise.
Even the relatively poorest quality wild tree tea is enthusiastically sought after by buyers, not to mention ancient tree tea and wild rhyme tea that have been stored for ten years.
After discussing with Gao Guoqing, Sun Dahai and Gao Guoqing decided to take out half of the inventory of these two teas after ten years and auction them separately, and the remaining half would be used for gifts or continued storage.
As for the ancient rhyme tea, it is not for sale. Only Sun Dahai in the entire company has the right to decide where the ancient rhyme tea will go.
Only the top people in the circle have the opportunity to taste this variety. "Liangqiu Ancient Yun" tea has also become one of the most mysterious brands among the top Pu'er.
Because "Liangqiu Ancient Rhyme" tea only appears among relatives and friends around Sun Dahai or very special groups of people, there is only a legend about this tea on the market.
It wasn't until a few years later that a cake "Liangqiu Ancient Charm" leaked out from nowhere and was sold at Christie's Tokyo auction. After fierce competition, the cake was finally sold to a Southeast Asian tycoon for a sky-high price of US$180,000, equivalent to
More than RMB 1.2 million.
This is the only time "Liangqiu Ancient Rhyme" tea has been shown to the public. At the same time, this price has become the only documented price of "Liangqiu Ancient Rhyme" tea to the outside world. Transactions reached by individuals in private do not count.
Liangqiu Pu'er Tea Factory has also benefited a lot. The tea factory always purchases only top-quality tea leaves and then uses ancient methods to make tea cakes.
Although the tea cakes produced are not as high-end as the Liangqiu series, the related products bearing the Liangqiu Pu'er Tea Factory brand are surprisingly easy to sell.
The tea factory thrives on tea and has a strong reputation among high-end Pu'er tea buyers and people in the industry. A small tea factory with only 20 to 30 people has become a well-known industry leader.
These are things for later and will not be mentioned for now.
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The next day, Gao Guoqing formally negotiated the lease of Liangqiu Mountain with the town mayor. Witnessed by Section Chief Hong of the Provincial Investment Promotion Office and leaders of Simao District, all procedures were completed in just two days.
It turns out that during the past few days when Sun Dahai and the others were inspecting Chashan, Section Chief Hong and the leaders of the local government were also trying to find out the details of Jiahua Investment Company through various channels.
The news fed back from various parties really shocked everyone. It turned out that Jiahua Investment Company, which they thought was not very famous, turned out to be a real giant.
The Daqingshan project in Long Province, which is already under construction, has an investment amount of US$150 million. In addition, Jiahua Investment Company is teaming up with the Xiangjiang Huo Group to build a new five-star hotel and international conference center project with the Capital City Government.
Negotiations are ongoing. It is said that the negotiations have come to an end, and the project target is about US$100 million.
In addition, Jiahua Investment Company has signed a contract with the island city government a week ago to cooperate with an international sports company in Hong Kong (Huo Family) to build an 18-hole seaside golf course that meets international standards in the island city.
At the same time, Jiahua Investment Company will independently build a seaside luxury resort estate next to the stadium. The two projects combined represent an investment of less than US$100 million.
