Zhu Lihua was in charge of the investment promotion work at that time. From copywriting design, event arrangement, advertising push, to the formulation of contract terms, she handled everything single-handedly.
As a subordinate, Wenxing has been participating in it and learned a lot from it. In the subsequent actual operations, while actively working, he carefully observed and analyzed and summarized many useful experiences and rules, laying a good foundation for his current work.
Foundation.
Therefore, the future building investment and leasing work that Wenxing presided over seemed to be very skillful from the beginning. He organized and implemented various tasks with ease, and the results were naturally very obvious.
Different from Zhu Lihua back then, Wenxing has been paying attention to the development of the company in the past few years, knowing that the business of the small boss is getting more and more prosperous, and the company is developing and growing at a high speed like a snowball.
Zhu Lihua was somewhat cautious in her operations back then. For a project as big as Lan Kwai Fong, for four consecutive phases, more than 30 large shops with a business area of over 1,000 square feet were launched in each phase. If the requirements were too high, Zhu Lihua was worried that it would be difficult to attract investment.
Done successfully.
In addition, Sun Dahai did not have much money at that time. In fact, he cleverly used people's psychological expectations and time differences to develop Lan Kwai Fong, borrowed chickens to lay eggs, and used the homeowners' land and bank money to complete the Lan Kwai Fong old project.
Renovation and upgrading of urban areas.
The success of Lan Kwai Fong is a clever application of business skills. Sun Dahai used almost empty-handed methods to complete this classic business case.
The subsequent Lan Kwai Fong Development and Management Company was actually an asset and property management company. It only spent a very small amount of start-up capital and a short period of time to successfully survive the window period and form a healthy financial situation.
This is the achievement of the marketing department led by Zhu Lihua. The excellent publicity and promotion plan made the leasing work of Lan Kwai Fong proceed smoothly.
The foundation for the first phase of the Lan Kwai Fong development and renovation project had just been laid, and the company here received the deposit from the tenants, resulting in a return of funds.
Because of this, Zhu Lihua became even more worried about the company's financial situation. As a result, she relaxed some conditions accordingly during the second and third phases of leasing. Although the leasing speed was accelerated, the qualifications of merchants were slightly reduced.
Now it's Wenxing's turn to make the decision to attract investment and rent for the future building. At this time, he has learned a lot about the company's real situation, so he doesn't have to be as cautious as Zhu Lihua did back then.
Since the company has abundant cash flow and a large amount of profits are being continuously created, Wenxing can boldly operate according to the company's requirements, raise the threshold, and no longer care too much about the impact of the vacancy rate.
Who would have thought that this would make the future building investment and leasing work much smoother. Many powerful companies have rented entire floors of office buildings.
The merchants on the podium are even home to many top international brands. While Pacific Place has not yet attracted investment, the six blue blood and eight red blood brands are actually here.
Among them, Louis Vuitton and Giorgio Armani both opened their largest flagship stores in Asia in the Future Building. Affected by this, Chanel, i, PRADA, Hermès, Givenchy, etc. also followed suit and upgraded their stores to flagship stores.
standard.
In addition to these brands, internationally renowned first-line brands such as FENDI, Ferragamo, DIESEL, Dunhill, and HugoBoss have also entered the market, including Ermenegildo Zegna, the favorite menswear brand of Sun Dahai in his previous life.
This is just for clothing brands. The shopping area also has sections for watches and jewelry, perfumes and cosmetics, children's products, audio-visual equipment, outdoor sporting goods, etc.
There are four floors on the podium of the Future Building and two floors underground. The business area of the shopping area is close to 30,000 square meters. This business area is quite acceptable in Xiangjiang where land is at a premium. But when Sun Dahai, who likes to be tall and elegant, knew about it, he could only sigh.
Already.
Due to insufficient space, Sun Dahai could only angrily cancel his plan to open a car and furniture showroom.
It is also for this reason that Wenxing is able to raise the entry threshold despite the limited supply area, thus significantly improving the quality of low-end businesses.
The podium floor of the future building is divided into different theme areas according to customer needs. These classifications were summarized by Sun Dahai based on his past life experience. When customers purchase a certain type of product, they can also refer to other categories of products of the same grade to compare with each other.
It also forms a psychological suggestion.
The shopping environment of top commercial venues should be restrained and reserved. Frequent and complex promotions are harmful to any first-tier brand.
Therefore, what now appears in front of Sun Dahai is a bright and clean passage, with storefronts of various styles standing on both sides of the passage.
Well-dressed customers in twos and threes shuttled between stores. The whole area was less frivolous and noisy than many other shopping places, but had a more soothing elegance.
The podium of the future building is now named the commercial and leisure area. In addition to the shopping area occupying more than half of the space, there are also leisure areas and business areas.
At present, a total of more than ten catering companies of various types have officially settled here. In addition, three banks, a fitness club and a chain business hotel with more than 50 rooms have begun operations.
There are also many other types of stores, among which the largest and most conspicuous one is the Future Cinema.
The business area of the future theater will be about 2,000 square meters, and it will adopt a multi-hall layout popular in later generations. There will be one screening room that can accommodate 300 people watching movies at the same time, and two medium-sized screening rooms that can accommodate 200 people and 150 people at the same time.
, there is also a small screening room that can accommodate 100 people watching movies at the same time, and a VIP luxury viewing room that can accommodate up to 50 people.
The multi-hall parallel business model of Future Cinema is currently only being explored in the United States, but Sun Dahai directly applied it to his newly built movie theater.
When the theater opened, Manager Lin teamed up with several industry insiders from Youlian Film and Television and Nianhua Stars, including Simon Yam and others, and invited many celebrities from the film circles in Hong Kong and other countries to participate.
The opening ceremony of the future cinema.
Fang Yihua, the spokesperson of Shao Liushu, was also invited to attend the opening ceremony. During this period, everyone was very interested in the refreshing multi-room system and VIP screening room of the Future Cinema.
Sun Dahai walked around the commercial and leisure area and saw the space reserved by Qiao Hongwei for Skoll Bank. Generally speaking, he was quite satisfied with all aspects of the future building, but if the area were five or ten times larger
If so, even better.
But Sun Dahai was just thinking about it. He was engaged in finance, not some rich man who started his business by producing building materials.
If there is a chance for large-scale commercial real estate, he can just buy a few properties for fun. He is not willing to rely on bank loans to build a nationwide chain and turn himself into a real estate tycoon.