Sun Dahai continued: "In the early stages of work, negotiating agency rights is a time-consuming process and needs to be negotiated from family to family.
Your company used to be a small brand. Although its sales performance was good, in the eyes of those international first- and second-tier big-name companies, it was not as good as a company with no sales experience. This is also very annoying. "
He Lin nodded knowingly, but Silly Baitian raised her hand like a primary school student.
"This is the market positioning issue I just mentioned." Sun Dahai knew what she was going to ask, and explained it to her before she asked.
"He Lin's company used to sell mid- to low-end small brand cosmetics at the point of sale. Even if he acts as an agent for mid-to-high-end brands in the future, familiar consumers will still have a relatively long adaptation period.
It's like a food stall in a night market that sells fast food lunch boxes for a few yuan or ten yuan every day. One day, it suddenly sells Tianjiu wings for hundreds or thousands of yuan a cup. Would you buy it?"
Silly Baitian thought for a moment with her eyes wide open, then put down her raised arm and smiled sweetly at Sun Dahai, just like Silly Baitian.
When Sun Dahai saw that she had calmed down, he stopped caring about her and continued to talk to He Lin.
"By the way, do you know that there is a Sasha store in Xiangjiang that specializes in cosmetics?" Sun Dahai asked He Lin.
Sun Dahai suddenly thought of Sasa in Xiangjiang, which will be the largest cosmetics distributor in Xiangjiang in the future. Sasa should have been established by now, but I don’t know if it has developed.
"I know, everyone makes cosmetics, and they are in the same area as my company's booth in several shopping malls. I now have six sales points, and they seem to have several more sales points than us." He Lin replied.
.
Sun Dahai waved his hands at He Lin and said: "This is difficult. If you want to be a channel dealer, you must defeat Sasa first. In a place as small as Xiangjiang, if there are two large comprehensive channel dealers, they will probably have to rely on
The price war broke out.”
Sun Dahai's words are not unreasonable.
If capital factors are not considered, the establishment of commercial outlets is very fast and grows exponentially.
The Xiangjiang market is really too small. Even if the two channel dealers are getting along well now, if they really develop, it may not even take ten years for them to be at war with each other.
More importantly, both parties also face competition for the exclusive rights to distribute products. This represents not only profits, but more importantly, status and voice in the industry. No one will be willing to miss this right.
This was exactly what He Lin was considering. After carefully considering Sun Dahai's suggestions, he determined that the development direction of the brand was more suitable for him.
Sun Dahai also thinks so. Shasha started several years earlier than He Lin. This leading advantage is more reflected in personal connections. Apart from anything else, He Lin only knows a few of the sales directors of so many mainstream cosmetic brands.
?
As a latecomer, if He Lin is not confident enough to make up for this gap, he will be very passive.
Therefore, instead of struggling to catch up under the pressure of others, it is better to start over and create a new world.
Now that He Lin has clarified the company's development direction, the only thing left is to make various preparations for building a factory and creating a brand.
Sun Dahai was saying that he would have nothing to do with himself later, but He Lin pulled him back and insisted that Sun Dahai continue to talk about his ideas about building a factory and establishing his own brand.
Sun Dahai secretly complained in his heart, could it be that asking for help will eventually lead to addiction?
However, the subsequent work is relatively simple, so we can take this opportunity to train Gao Yi and Hu Cheng. By the way, we can also involve Zhang Guozheng and Liang Yingying so that everyone can communicate together.
So, a few people talked to each other, and within half an hour, a rough development plan was ready.
In fact, Sun Dahai talked a lot about this issue before, intentionally or unintentionally, when chatting with everyone. He even gave everyone a question about how to persuade foreigners and overseas Chinese to invest in the mainland from Bruce Lee's perspective.
At that time, Sun Dahai just wanted to broaden everyone's thinking, how to understand policy directions from the news, and how to find and rationally utilize their own advantages for development.
There are many similar questions, which are almost like proposition discussions or debates. Everyone usually likes to play them. Although they are just discussions on paper, they are really very training.
They talked enthusiastically, and He Lin listened, relatively casually at first, but later he took the initiative to find paper and pen and started recording. Feng Lina next to him had been dumbfounded by what he heard. How could she know how to build a factory?
There will be so many doorways.
Finally, under Sun Dahai's succinct summary, a draft was released. The main contents are as follows:
First of all, we need to acquire a poorly managed small cosmetics company from Europe, mainly the brand and the patents for all products. The product line does not necessarily have to be rich, but it is best to have a certain history to facilitate future marketing and publicity.
Secondly, in the name of an R&D center, set up a liaison office in Europe, preferably in France. The main task in the early stage is to purchase various cosmetic formulas and conduct various tests on samples. In the later stage, if conditions permit, some researchers will be recruited.
Independently develop new products.
Third, in a coastal city in southern China, acquire a daily chemical factory, chemical factory or related factory in the name of a joint venture or a wholly foreign-owned enterprise, introduce a production line and organize production.
This plan is very Sun Dahai-like, using the name of a European brand and a research and development site, and using the identity of a Xiangjiang company to acquire factories in mainland China for production. In this way, He Lin's company has undoubtedly taken advantage of several benefits.
He Lin knew many entrepreneurs who had moved their factories to the mainland, and he also knew a lot about the situation in the mainland. He looked at the plan he had recorded, and the more he thought about it, the more he felt that the plan was cleverly designed and highly feasible.
Most of the contents of this plan were said by Hu Cheng and the four of them. Sun Dahai just drank orange juice next to him and added the final summary.
"Awesome, Dahai. I didn't expect that not only is your brain good, but you are also excellent at cultivating people. Give them to me, okay?" He Lin sighed with emotion.
"Okay, you He Lin, it's not enough to help you, you actually want to poach people from me. Is there anything else I can do as a friend? Youjin, I want to get off the ship!"
Sun Dahai suddenly became angry. He had always been the only one who used a small hoe to poach people, but he didn't expect to be poached in front of others today, so he lost his temper half-heartedly.
He Lin and Feng Lina quickly comforted Sun Dahai and waited for a long time with kind words before smoothing his hair.
After Sun Dahai's temper subsided, Feng Lina quietly asked Gao Yi, and then she knew the reason for Sun Dahai's temper. Because the company had not been established for a long time and was developing too fast, there was a huge talent gap in Sun Dahai's company.