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Chapter 614 Jiahua Hotel and Resort

Uncle Zhan is in charge of the recording studio, so you don’t have to worry too much about this aspect. Other professional talents such as various fitness coaches, physical trainers, sports medicine researchers, nutritionists, physical therapists, masseurs, etc. will also be recruited one after another. .

Star gas stations will adopt a membership system for external operations. In order to fully meet the usage requirements of the company's contracted celebrities, the target audience is divided into three levels, namely celebrities, members and tourists.

Celebrity is very simple, it refers to the stars contracted by the company.

Members are external persons who apply according to the procedures and pay annual membership dues.

Sun Dahai suggested that members try to accept entertainers and athletes as much as possible. Of course, if a rich boss or someone's son or young lady wants to join the membership and spend money, that can't be stopped, right?

However, in order to ensure the effectiveness of the facilities and services, and to ensure that celebrities’ privacy is not leaked, the threshold for celebrity gas station membership is relatively high. Not only does the application for membership need to be reviewed, but also a guarantor must be provided as a guarantee. At the same time, there is also a limit on the total number of members. There will also be stricter confidentiality clauses.

Finally, there is the "tourist" level. As the name suggests, this level is for short-term, temporary customers of star gas stations.

This includes tourists at the resort, company insiders, and customers who handle one-time business, such as singers who come here specifically to record, etc.

Star gas stations, or the entire resort, will strictly follow the priority levels of these three-level standards to arrange the time and order of use of venues and related services.

In addition, there will be two in-house restaurants in the resort. The large restaurant is a buffet restaurant, which will provide breakfast, lunch and dinner buffets for free to all members of the resort.

The small restaurant is a 24-hour in-house restaurant that provides all-day a la carte and food delivery services, which are charged separately.

In addition, in this plan, Sun Dahai also secretly added a private job, his new personal project - audio and video special effects studio.

The initial investment in this project will be quite large, but the benefits are far away. If Sun Dahai doesn't want Star Studio or Youlian Agency to go bankrupt, he will have to pay out of his own pocket.

Sun Dahai said: "Jiahua's investment and service targets are all high-end customers. This resort does not have land yet, so the maximum reception capacity is tentatively set at 200 people.

This number of receptions refers to members and tourists of the gas station, excluding internal resort staff, employees of Youlian Brokerage Company and contracted celebrities, as well as staff of star gas stations."

At this point, Sun Dahai suddenly realized that someone was missing. He thought about it and asked, "Where's Alaya? She's not in Xiangjiang?"

Alaya and Mark are Chen Feng's right-hand men, one is in charge of technology and the other is in charge of finance. As for Ouyang Meimei, she is now Chen Feng's assistant and is still learning.

A few years later, when Jiahua Investment Company is reorganized into business divisions, that will be the time when the little girl can truly take charge of her own business.

"Alaya has gone to the capital. The design drawings of the five-star hotel will be reviewed in the next few days, so she is watching the matter over there.

By the way, what is the name of the hotel? Why hasn't it been decided yet? There's no need to always use the tentative name." Chen Feng complained.

Speaking of which, Sun Dahai is not to blame. The hotel has three shareholders, and Jiahua did not put forward its own opinions. The two companies had different opinions on the objects of hotel management outsourcing, which prevented the hotel name from being announced for the time being.

The share structure of this hotel is that Jiahua Investment Company holds 50% of the shares and is the largest shareholder, Huo Group holds 30% of the shares, and the capital government invests in land, accounting for the remaining 20%.

Because no matter which hotel management group the hotel management and services are outsourced to, they will be required to add the other party's name to the hotel name. Of course, it is okay if it is not named, but the corresponding management costs will be much higher.

There is no such trivial matter in Sun Dahai's eyes. Now Ouyang Meimei has been responsible for contact and coordination. The Huo family hopes to outsource to the Peninsula Hotel Group in Xiangjiang, while the government hopes to outsource to European and American hotel management groups, Intercontinental Group or Starwood Group.

.

In fact, Sun Dahai, the major shareholder, had not cared about this matter. Jiahua Investment also waited for them to discuss the results before directly adopting them. As a result, the two small shareholders couldn't argue.

Sun Dahai twirled the Montblanc with his fingers, thinking about it in his mind.

Suddenly, Sun Dahai's heart moved, and he figured out the reason for this incident.

The Palace Hotel in the capital is under construction, and it will use Peninsula Hotel Group as its management service outsourcer. There are several luxury hotels that have been built or under construction in the capital, and they are basically owned by the world's major hotel management groups.

Sun Dahai somewhat understands the government's intentions. They hope to introduce several more international hotel management groups. This will not only enrich the management of luxury hotels in the capital, but also facilitate their comparison and selection of future hotels.

After Sun Dahai figured this out, he had an idea.

He told Chen Feng to immediately organize manpower to negotiate with Marriott and Starwood respectively, package the management and services of the three resorts under construction by the company (Daqingshan, Daocheng, Garrison Ranch) and the five-star hotel in the capital, and request that they be set up separately

The new management brand "K. Wah Hotels and Resorts" is positioned as a luxury brand.

Sun Dahai promised: First of all, Jiahua Investment Company will form a strategic cooperative relationship with the other party. In the future, all projects of Jiahua Investment will use the management and services of this brand.

Secondly, the company will spin off the hotel and resort projects within five years and establish an independent subsidiary. This company will hold shares with the other party at a ratio of no less than 15%.

Ouyang Meimei was overjoyed when she heard this. By doing this, Sun Dahai was tantamount to cooperating with the other party to build a new management brand.

Although the company will provide more profits to the other party for this purpose, it is equivalent to Jiahua Company itself having a hotel and resort management brand and corresponding management system.

Ouyang Meimei studied hotel management, and she certainly understands the significance of doing so. Although Jiahua Investment Company has no plans to undertake the management outsourcing business of other hotels, it represents its status in the industry.

Chen Feng also understood. He nodded vigorously and said, "Okay, I will go back to prepare and set off for negotiations as soon as possible."

After sending Chen Feng and the others away, Sun Dahai leaned back on the executive chair, feeling very pleased with himself and applauding his quick wit just now.

Jiahua Investment Company will definitely split up agricultural projects, hotels and resorts, plus a tourism company that will be established in the future.

Among them, hotels and resorts have the largest investment in fixed assets, the lowest relative profits, and the highest management requirements.

If we can cooperate with the world's top hotel management group, the pressure on management and personnel in the future will be much less for Jiahua Investment.


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