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Chapter 722 Business in Europe

“I think our company’s owning such an aircraft will be of great help to the company’s future development in Europe.

People in Europe are quite snobbish and don't look down upon us Asians. If a company has its own business aircraft, it proves the company's strength and Europeans won't dare to look down on our company."

Zhu Lihua is a senior executive of the company, so she naturally knows the company's future development plan. After moving into Skoll Bank, the company will gradually develop European business. Therefore, her suggestions are targeted.

Sun Dahai thought about it carefully and found that there were quite a few companies with related needs.

Needless to say, Skoll Bank, even if it establishes a branch in Xiangjiang next year, Europe will be the key area for Skoll Bank's business, and this will not change in the short term.

Lenny from Youlian is in charge of the company's football agency business. The center of world football is in Europe, and he spends most of his time traveling around Europe.

Fang Ying is responsible for business development, and Europe is definitely an important region that she cannot ignore. Not to mention that the company has now invested in Versace.

Even if the designers of Lansili Clothing Company headed by Helena are no longer under Sun Dahai's control, it will become normal for Chen Xi and the contracted stars of Youlian to travel to and from Europe to shoot advertisements or attend various business events.

Another company with close ties to Europe is Universal Trading Company.

Although under the leadership of the company's vice president Michael Benson, the company has newly developed a North American trade route. After rapid development in the past few years, the number of contracts, transaction types and transaction value of this trade route have grown rapidly.

However, Europe, as the company's traditional business area, not only has smooth channels and stable orders, but also has very high business profits. Its business volume accounts for more than half of the company, and its profits account for two-thirds of the company's total profits.

The project that has made the greatest contribution is Su Bian.

In the European market, especially Eastern Europe and Northern Europe, Su Bian has completely established its own brand image through years of continuous market cultivation and its fragrant and mellow taste and reasonable pricing.

Especially in Russia, where the prohibition on alcohol is still enforced, a bottle of Su Bian has been sold for 30 rubles, equivalent to fifty US dollars, on the black market, and demand still exceeds supply.

This price is much higher than the recommended retail price of US$19.9 per bottle of Huanyu Trading Company in Europe.

In fact, as a single type of wine, Su Bian's production capacity is already quite large.

Domestic agriculture has had bumper harvests year after year, and the domestic sales management of various grains needed for brewing has become increasingly relaxed, making it gradually market-oriented, so the supply of raw materials is not a problem.

With the strong support of the island city government, Yuanjue Winery's work of expanding production capacity has not stopped. Now the area of ​​Yuanjue Winery's factory has almost doubled compared to when Sun Dahai visited last year.

The government has even re-planned the transportation, water, electricity and other municipal facilities around the factory area to ensure that the production of Yuanjue Winery, a major foreign exchange earner, is not affected in any way.

However, because the demand for Su Bian in the European market is growing more rapidly, whenever a freighter carrying Su Bian arrives at a European port, distributors will still rush to buy it.

Of course, the quotas of connected households like the Alexander family will not be affected, and Su Bian's business is booming.

In turn, the red wine business of Huanyu Trading Company has also developed. They will use up their quota every year and buy all the wine that belongs to them within the quota.

Among them, the first-class wine is basically not sold, and all is stored in the winery. Most of the second-class wine remains in the winery to wait for appreciation, and a small part is sold through its own channels.

In addition, Huanyu Trading Company has contracts for multiple projects, among which European customers mostly demand textile, light industry and mechanical and electronic directional supporting products.

Asian customers, including mainland China and Hong Kong, mainly demand mechanical equipment, electronic products, luxury accessories, high-end candies, etc., with many types.

Huanyu Trading Company has its own operating principles and does not do business in the fields of energy, hardware and minerals, chemicals, large machinery and equipment, and bulk agricultural products.

Sun Dahai knows that no matter which country he is in, these fields are basically dominated by government businessmen and companies with official backgrounds. It seems that making money is easy and simple, but in fact there are a lot of troubles in private.

Huanyu Trading Company has a lot of projects in hand, and it is too busy to handle. There is no need to cause trouble for yourself, so it stays away from these projects.

Russian construction steel is a special case. Strictly speaking, Sun Dahai had no intention of continuing this project for a long time.

At that time, it was just because our company was carrying out many infrastructure projects in China, and the domestic construction steel materials were of high quality and low price. Due to the dual-track system, if you wanted to buy goods, you had to go around asking for help.

So, in a rage, Sun Daicai asked Huanyu Trading Company to inquire in Europe and prepare to import a batch of construction steel to solve this problem.

Unexpectedly, this idea received a positive response from many distributors, especially several distributors responsible for Eastern Europe, who warmly welcomed it, including the Alexander family.

After Gossip came to power, he immediately issued a ban on alcohol. As a result, the originally open alcohol business immediately went underground, and profits increased significantly.

The Alexander family is one of the three distributors of the World Trading Company in Russia. It is very powerful in Russia's political circles, military circles, and even the underground society, but its economic strength is very average.

In the 1980s, Russia was still a socialist country, and powerful individuals and families could enjoy a lot of privileges for free, but if they had to spend real money, they really didn't have much.

The Alexander family has realized their shortcomings, so they became distributors of Universal Trading Company. Even after the introduction of Prohibition, they did not hesitate to use smuggling to make up for this shortcoming.

Huanyu Trading Company needs construction steel, which is an easy task for the Alexander family. Even military-grade special steel can be obtained by the Alexander family with a little more effort and cost, not to mention that Huanyu only needs civilian-grade steel.

product.

The Alexander family has long been ready to exchange the rights in their hands for real money, so they will not let go of such a good opportunity.

So they used their connections to quietly arrange for several of their direct descendants to be leaders of a state-owned steel plant in Russia that had a large production scale but was not among the top three.

At the same time, they also placed many of their own people at key locations such as relevant railways, docks, and customs, and in the name of long-term assistance to several companies in Eastern Europe, they successfully transported steel out of Russia and arrived at the dock designated by Huanyu Trading Company for shipment.

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