Sun Dahai's idea is very simple. Since he happened to save the two sisters, it means that we are destined to be friends. If they encounter difficulties, if they are within the scope of their abilities, they can help.
Unexpectedly, when he took a closer look, it turned out that Gao Hongjun and Gao Hongqi were masters in raising sheep when they were in the northwest. They were the talents that Shiweitian needed urgently for the next step in developing mutton breeding.
This time Sun Dahai got it right, so his good intentions were rewarded.
In fact, most of Shiweitian's senior executives at that time felt that they should not rush to launch new products. Shiweitian's existing production model of "breeding pig breeding - pig raising - slaughtering and deep processing" has been established and has been proven to be feasible in practice.
, and the company also has a number of corresponding core technologies, so it should vigorously promote this model.
A new product, Shiweitian, will definitely be developed, but there is no need to launch it now. It will not be too late to develop new products after the production model of a single species (pig) has been promoted to a certain extent and the company's foundation is more solid.
However, Sun Dahai knows that from now until the 1990s, it is the best time for the company to lay a solid foundation, increase its heritage, establish its brand image, and expand its popularity and social influence.
Although Shiweitian needs to expand its business and seize the blank market, it is not advisable to rely solely on the development of a single variety.
At this time, the overall economic level of the country was not high, and various policies dominated by the planned economy were still being implemented. The commercial circulation field almost completely relied on national administrative instructions, and there was a serious lack of autonomy and flexibility.
Shiweitian accelerates the promotion of the existing single-species business model to the outside world, which will cause the supply within the radiation circle of the new breeding base to be greater than the effective demand, which will instead hinder the company's development.
Shiweitian is a foreign-invested agricultural product production and sales enterprise. If it sells its own "Chunguang Pig" in small batches to high-end customers in various places to make up for the local demand for pork, it will definitely be welcomed by the local government.
In this way, not only can you enjoy the policy support of the local government, but you can also use your own special sales license and the privilege of price increases.
But if Shiweitian vigorously promotes the "Chunguang Pig" business model and intensively establishes large-scale pig breeding bases in various places, conflicts will arise.
Once Shiweitian breeds and sells "Chunguang Pigs" on a large scale, it will not be able to rely entirely on its own sales and can only ship through local commercial channels.
As a result, not only do they have to endure the ultra-low execution efficiency of state-owned businesses, but they also add many intermediate links, making it impossible to maintain the quality and price of Chunguang pigs.
Moreover, China has always been a big pig breeding and consumption country, and most areas have the tradition of raising pigs. If you want to do a good job in raising pigs, the technical content is quite high. But if you just want to fatten up and eat meat or
Selling money is relatively easy.
With the deepening of reform and opening up, people's ideology has gradually changed. It has become a consensus to develop local economies and improve living standards. Because the threshold for raising pigs is low and it is indispensable in life, large and small pigs soon appeared in the local area.
There are countless small pig farms.
Under the constraints of economic affordability, the actual market demand for pork cannot be enlarged to a balance between supply and demand in a short period of time. The result of Shiweitian's large-scale entry will definitely have a negative impact on the local state-owned, collective or private (individual) businesses.
) caused a major impact on pig farms.
What followed was that Shiweitian had to face a strong rebound from local companies, and even joined forces to stop it.
The phenomenon of local protection in China is still very serious. Although the other party cannot form an open competition with Shiweitian, all kinds of disgusting tricks will emerge in endlessly from now on.
Shiweitian has the courage and ability to fight with it, but when the company is developing rapidly, these resources that can obviously get along well with each other and even help each other must be turned into opponents and plunge themselves into a quagmire.
?
Sun Dahai also knew that when Shiweitian was established, Zhengda Group had already begun to test the waters in the special zone, and the Liu brothers had also begun their entrepreneurial journey.
After a few years, after entering the 1990s, these two companies will consciously lay the foundation and begin to expand outward. In addition, related companies in various places hope to control their own territory, so the entire market is disturbed.
Chaos.
If Shiweitian does not want to fall into such a melee, it must take precautions now and take root first.
Therefore, after careful consideration, Sun Dahai formally put forward his suggestions to several senior executives of Shiweitian: taking technology as the core of the enterprise, continuously investing funds to develop new products, enriching product lines, and promoting the construction of large-scale comprehensive project bases. At the same time,
, future work will focus on each base, adapt to local conditions, and gradually add sub-project bases suitable for the local characteristics, so as to achieve an overall business strategy of a national chess game.
This is the first and only time that Sun Dahai has elaborated his views on Shiweitian's business strategy in more detail.
These are things that Sun Dahai summarized through the memory and knowledge accumulation of his previous life. He feels that they are very important help for the development and positioning of Food for the Sky.
So Sun Dahai thought twice before speaking out this idea at a small meeting held by Shiweitian high-level executives at his home. Of course, he did not tell the real reason, but used the gimmick of the country's call to carry out diversified business as a shield.
.
You know, because he is still young, Sun Dahai does not want to attract too much attention. So before, he only gave some random ideas for his family's business, but never expressed his own opinions on management.
After listening to Sun Dahai's suggestion, several people agreed with Sun Dahai's point of view after serious discussion, and made modifications on this basis, and finally formed the development strategy currently implemented by Shiweitian.
The only people present at that time were Jiang Xiuping, Sun Weiguo, Huang Feifei, Zhu Dashuai and Li Erlong. Therefore, the outside world did not know what the relationship between Shiweitian's business ideas and Sun Dahai was.
Sun Dahai did not want to become a little monster in the eyes of everyone. The people present cared for him, and naturally they did the same. Therefore, everyone has kept this matter strictly confidential and has never been leaked.
After the meeting, when Jiang Xiuping and Sun Weiguo asked Sun Dahai why he was thinking about these things at such a young age, Sun Dahai plausibly used excuses that he had already made up.
"Who doesn't know that among meats, pork has the lowest nutritional value! Even though our family eats 'Chunguang pigs', they are only slightly better than other pigs. Since the company has the conditions now, why not
How about diversifying operations and providing more types of ingredients?”
As he spoke, he also took out several prepared newspapers and magazines and showed them. There were articles on them that listed the nutritional value comparison of several common meats and promoted healthy eating.