The performance of the resort in terms of catering is still good, basically meeting the dietary needs of these tourists.
However, it should be noted that these tourists are all from their own companies or elite schools, and their satisfaction is not representative.
The real test will come when tourists outside the Sun family system, especially overseas tourists, arrive.
After two phases of trial operation, including the gathering of comrades organized by Mr. Huang, the biggest problem that emerged from the resort was the insufficient reception capacity for multiple projects.
But this is not important. The top management of Jiahua and Sun Dahai know very well that after the resort is actually put into operation, such problems will basically not occur.
The daily passenger flow of the resort will not be very large. In a short period of time, employees of the Sun family's companies will become the main group of tourists who come here for vacation.
The real tourists mainly come from abroad, or domestic foreign investment and joint ventures.
Although the passenger flow here will increase as time goes by, this is more or less a high-end niche project, and there will not be too many tour groups or tourists gathered together at the same time.
All this was expected by Jiahua’s senior management.
According to the plan of Jiahua Investment Company, Daqingshan Resort Villa, including the Island City project that will open next year, has three main sources of customers: overseas tourists, domestic tourists, and candidates recommended by affiliated companies.
At present, the reception capacity of the resort is insufficient, which is mainly reflected in the insufficient supply of tourists and specialty products.
The problem of overseas tourists will be solved soon after the establishment of Jiayu International Travel Agency.
As for the domestic area, with the deepening of reform and opening up, some wealthy individuals or groups will slowly appear in the future. However, it will take at least some time for these wealthy generations and their families to start accepting high-end tourism projects.
It cannot be expected in a short period of time.
Therefore, the current domestic customer sources mainly come from foreign capital, joint ventures, institutions of foreign companies or groups stationed in China, etc.
Not only can they organize employees, customers and partners to travel here, but they can also hold various business activities or academic exchanges and seminars here.
Jiayi International is a brand that cooperates with Marriott, and all its projects are qualified to host large-scale international conferences.
For those domestic state-owned enterprises or government agencies, in principle, Jiahua will not take the initiative to develop this type of customers, at least not publicize them publicly.
Because Jiahua Investment Company is taking a high-end route, the same is certainly true of its project Daqingshan Resort. According to regulations, the price list of various services provided by the resort has been reported to the central and provincial governments.
In the words of a certain leader, the project of Jiayi International Daqingshan Resort, from the initial investment amount to the reported service prices, is really in line with the world, but I don’t know when they will be able to get their money back.
What the leader meant implicitly was that he was not optimistic about the development prospects of this project.
Think about it, the price of a sanatorium far away from the city (the leadership's understanding) is actually set so high, higher than the prices of luxury hotels such as the Great Wall Hotel and Kunlun Hotel in the capital. How many people can afford to go there?!
If this was not a foreign-invested project and was also a project of great concern to the country and Long Province, I am afraid that such a quotation would not even be able to pass the local government and would be turned back.
For such a project, if government agencies or state-owned enterprises and institutions are regarded as the main source of households, although certain benefits can be obtained in a short period of time, there will be many subsequent problems. Not only will it be easy to be criticized, but there will also be a lot of corresponding troubles.
of.
Therefore, according to the plan of Jiahua Investment Company, the resort resort, including the island city project that will open next year, will mainly receive overseas tourists and referrals from affiliated companies in the early stage, and there is no rush to expand domestic business.
This also alleviates the problem of insufficient supply of specialty products in resorts.
The specialty products in the villa are mainly agricultural and sideline products grown by itself. These products follow the principle of being small but refined, that is, being special, natural and high-end.
Almost all such agricultural and sideline products have limitations such as long growth cycle, low yield, and difficulty in expanding the scale of production. This is why "things are rare and valuable".
At present, among all the first-phase projects carried out by Jiahua Daqingshan Development and Management Company in Kaoshantun, only the meat and egg production from chicken farms may be increased according to demand to ensure normal supply.
Most of the other projects can only provide a small amount of products, which have not yet reached the real harvest period. For example, Northeastern wood frogs, fungi, and deer antler slices and deer blood wine specially supplied by Heyuan Deer Industry to the resort.
As for projects such as ginseng, flying dragons, and wild boars that are basically grown in the wild environment, it will take one to five years to gradually provide products, and the initial output will not be high.
Starting this year, the second and third phase infrastructure projects of Daqingshan Development will begin as planned. By then, the corresponding second and third phase project construction will also begin one after another.
These projects are no longer limited to Kaoshantun, but are distributed throughout Daqingshan, thereby ensuring the supply of the resort's special products and cooperating with the resort to develop special tourism projects.
Therefore, Jiahua's senior executives know that they cannot rush the development of the resort village. They will have to wait until five years later before the resort resort can really exert its power.
…
At this time, the door of the wooden house was pushed open. Gao Zhizhi, Zhang Yujie and the others entered the house with their second child, talking and laughing. As soon as they entered, they found a circle of people in the house looking at them.
Gao Zhizhi stuck out his tongue, said hello to the people in the room, and then went back to their wooden house next door with the others, leaving only the second child who lived with Sun Dahai.
Just now, they took the second child to watch a performance at the small theater. The small theater is so popular that they have been forced to implement the rule of making an advance reservation before entering.
Except for Sun Dahai and the others, the other tourists in the villa basically divide into three groups and rotate automatically every night. Some go to the hot springs, some go to the small theater, and the rest go to the entertainment area of the main building.
The performances in the small theater are organized by the villa itself. Originally, Tan Yonglin hoped to cooperate with several literary and artistic groups and invite them to perform in the small theater on a long-term basis.
As a result, after asking around, I found out that there is only one real literary and art group in the area, which is the county's art troupe.
Unfortunately, the county art troupe has not recruited new actors for several years. The county's finances are very tight, so the art troupe cannot afford to support actors.
The capable actors in the troupe have been transferred long ago, and the remaining ones have retired or changed careers. Now there are only a few administrative staff left in the troupe.
Every year for the cultural performances organized by the city, the county art troupe temporarily invites foreign aid to perform under its own name. This has long been a secret.