According to this assessment and prediction, the investment profit rate of the Taotie Home Daocheng store is actually not as good as that of the No. 9 hot pot restaurant or the domestic branches of Suijinghao.
This is also the main reason why several shareholders initially decided to invest only five million Hong Kong dollars to open a store (Daocheng store) to try out the business.
Sun Dahai knew that this business method achieved great success once it appeared in the country in his previous life. However, it was just that it had already entered the 21st century.
We are still in the 1980s, more than ten years ahead of schedule, and even Sun Dahai doesn't know whether he can succeed.
But Sun Dahai is confident. Taotie Home has product support from two companies, Shiweitian and Jiahua Investment Company, which directly connects the upstream and downstream. Even if it appears early, it will not lose much money.
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Sun Dahai had already thought about it. The worst he could do was open a few stores first, just to build a reputation and occupy the main market. It didn't matter whether he made money or not within a certain period of time, he should just spend some money to cultivate the market.
Moreover, if Taotie House now opens a branch in China, there is another hidden benefit, that is, it can buy land at a very low price.
Of course, all land in the country belongs to the state. When buying land, you only buy the right to use the land.
And in the next year, that is, in 1990, the country will promulgate the "Interim Regulations on the Assignment and Transfer of Urban State-owned Land Use Rights", which stipulates that the maximum term of commercial land is only forty years.
But this is enough. As long as we persist until the 21st century, the entire current investment of the Taotie House can be doubled several times just by relying on house rent or land transfer fees.
Of course, this is just Sun Dahai's plan for this project.
A reborn person has grown from scratch to its current scale. If he still relies on simple and crude means such as hoarding houses and land to maintain capital and make profits, it will be too cheap.
To be honest, he doesn't care how much money he can earn from this kind of physical project, because it will definitely not be as fast as what he earns in the financial market.
But if the project he strongly advocates loses all his money in the end, it will still be difficult to survive in terms of face. Not to mention that he has so many employees under his command who will put in great efforts for the project.
However, the results of the Taotie Home Daocheng store after half a year of operation were beyond everyone's expectations. In the first month of its opening, the Daocheng store achieved profitability.
As the reputation of the Daocheng store has grown, it has even attracted many consumers from surrounding cities. This is the fundamental reason why the business of the Daocheng store has not weakened at all after the peak tourist season.
"...To sum up, I think that the expansion plan of Taotie House can be more bold. Can we consider increasing the intensity of our previous plan to open three branches this year?"
Ouyang Huihui concluded her work report and put forward her own suggestions.
Sun Dahai turned to look at Old William on the side. Old William thought for a moment and nodded, indicating that he basically recognized Ouyang Huihui's proposal.
Today's small meeting is not formal, although the three people here own 70% of the equity of Taotie House and can decide almost any matter regarding Taotie House.
Before the Taotie Home Daocheng store officially opened, the company formulated several plans to correspond to the different results achieved by the Daocheng store six months later.
The plan to open three branches mentioned by Ouyang Huihui is the plan that corresponds to the best results for the Daocheng store.
However, it seems now that everyone was somewhat influenced by the market research report at that time, and there were serious deficiencies in judging the possible results of the Daocheng store. Therefore, this plan is still somewhat conservative.
In Ouyang Huihui's report just now, she mainly introduced various analyzes and forecasts. The specific data has been listed in last month's financial statement, and now she mainly explains the situation to everyone.
Sun Dahai picked up the teacup, drank the tea soup in one gulp, and then said to Ouyang Huihui: "You just mentioned that after the summer tourist season, that is, starting from October, the occupancy rate of the Daocheng store has not declined.
The reason is because it attracts consumers from surrounding cities?”
"Yes, I arranged for Pete, the marketing manager of our company (Sui Sui Jing Hao), to conduct a market survey. Since October, the proportion of customers from Yantai, Weihai and other surrounding cities in the Daocheng store has increased significantly.
The reason is on the one hand the natural fermentation of Taotie House's reputation, and on the other hand it is caused by publicity.
In September last year, Daocheng Daily organized a short-term training course for news reporters from local newspapers in Dongshan Province.
When Lin Hongfei, the manager of the Daocheng store, found out, he took the initiative to invite them to try the food in the store. From the variety and quality of the dishes to the dining environment and service, Taotie House is top-notch in the country. Very few restaurants can match it.
The reporters who came to taste it were eye-opening.
In particular, the buffet format formed by the Taotie House, which combines classic dishes from many major food countries, appeared for the first time in China, and the reporters were full of praise.
Journalists of this era were very professional. After experiencing the delicious food of Taotie House in person, they all published articles on the corresponding pages of their newspapers to make positive publicity and comments about Taotie House Daocheng store.
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Therefore, Taotie House is now quite famous in surrounding cities."
"This Lin Hongfei has some ideas! He turned out to be your reserve cadre who has been quiet for a long time?" Old William spoke from the side.
"Yes. He is from Singapore. He majored in hotel management at university. After graduation, he worked in a French buffet restaurant in Xiangjiang as the lobby manager. When his contract expired, he caught up with Suijing to recruit reserve cadres, so he came to our place.
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After the training, I originally wanted to arrange for him to serve as the store manager of the branch. It happened that the Taotie Home Daocheng store was short of people, and he had relevant work experience, so I transferred him to the mainland as the store manager. Now it seems that his
The performance is still very good.”
Because Lin Hongfei was recommended to Taotie House by Ouyang Huihui. Now that he has made good achievements, Ouyang Huihui also looks proud.
After listening to Ouyang Huihui's words, Sun Dahai thought about it carefully, and then said: "I think the Taotie House project should not be spread too widely in the country for the time being. It is better to follow the original plan and first open it in the capital, Shanghai and the special economic zone.
Let’s open a branch somewhere.
The success of Daocheng store has its special features, which is closely related to the environment of Daocheng.
Therefore, the success of the Daocheng store does not mean that other domestic cities at this level have sufficient consumption potential at this stage to meet or even exceed the requirements for opening branches.
You have to understand that the pricing of Taotie House is not low."
"What's so special about the success of the Daocheng store?" Ouyang Huihui asked puzzledly.