Sun Dahai read a report in his previous life, saying that since 1979, domestic cotton production has achieved continuous bumper harvests. Coupled with the rapid development of the petrochemical industry, the original expensive Doliang clothing has begun to be produced in low cost and in large quantities.
, and since 1981, many factories across the country have experienced a large backlog of clothing products.
Therefore, the central government has been loosening restrictions on the garment industry since 1981, and has gradually tried to remove restrictions on the mandatory use of cloth stamps for certain products.
This is the reason why cloth stamps were completely abolished in 1983, and it is also the fundamental factor why domestic clothing products made of T-shirts and Doliang have become widely popular since 1984 and 1985.
Sun Dahai gave Cao Yong an idea and asked the SAR government to cooperate with the printing factory. As the owner of the rights to produce and sell the movie "Shaolin Temple" posters and derivative products, he requested cooperation from several major domestic knitwear factories to produce customized movie poster patterns.
clothing.
At the same time, through the introduction of Mr. Liao Yiyuan, the owner of the film studio, we got in touch with the Overseas Chinese Affairs Office of the State Council. Taking the promotion of traditional culture as the starting point, we asked the Overseas Chinese Affairs Office for help, negotiated with the Ministry of Textile Industry, and urged major knitwear factories and printing factories to cooperate.
, apply to cancel the cloth ticket restriction on purchasing customized clothing.
While applying to the Overseas Chinese Affairs Office and the Ministry of Textile Industry, the printing house provided samples of so-called customized clothing, which are the types of clothing currently displayed in the movie hall. In the application, it was named "cultural shirt" for the first time.
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You must know that before this, such collarless knitted crew-neck shirts, whether thin or thick, or long-sleeved or short-sleeved, were called "old man's shirts."
In the application materials, there is also a foreign trade sales plan, which will follow the overseas release of the movie "Shaolin Temple" and simultaneously sell or authorize the production of movie posters, calendars, and cultural shirts overseas.
Sun Dahai came up with the idea, and it took the efforts of many people to form a complete plan.
Huang Feifei and Wu Dawei are mainly responsible for considering the cost profit margin of operations and the feasibility of overseas promotion.
Sun Weiguo and his wife, as well as Mr. Huang, considered whether it was beneficial to them and whether they could get their full support from the perspective of state agencies and ministries.
Jiang Xiuping and Chef Cao, who had not yet retired at the time, were responsible for picking up the pieces and filling in the gaps.
As for the legal issues, of course they should be left to Cao Yong.
In this way, a complete plan that combines everyone's experience and wisdom was newly introduced.
As expected, this plan was highly praised by many parties involved.
There is no need to mention the direct beneficiary, Zhengji Printing Factory.
Several major knitwear factories in the country are worried. Two consecutive years of bumper cotton harvests have caused mountains of raw materials to pile up in their warehouses.
Due to the monotonous colors and styles of the clothing they produce, fixed sales prices, and the restriction of using cloth stamps when purchasing, not only are there few incremental orders, but even inherent long-term orders are subject to a large backlog of products, resulting in order
The number dropped.
The cooperation plan of Zheng's Printing Factory is like providing help in times of need, which instantly solves the urgent needs of several factories. This not only clears inventory and consumes excess raw materials, but also activates production personnel and equipment that have been semi-idle for a long time.
What worries the leaders of each factory even more is that after cooperating with Zheng's Printing Factory, they can also get the opportunity to earn foreign exchange through exports, but the specific quantity will not be discussed until before the movie is released.
Knitted crew neck sweaters are the simplest products for knitwear manufacturers and do not have too much technical content.
According to the requirements of the printing factory, it is nothing more than producing two crew-neck shirts in two colors, pure white and pure black, and then performing monochrome screen printing on the chest.
Screen printing technology has been mature since the 1960s. Although domestic knitwear factories have aging equipment and limited technical levels, there is still no problem with single-color printing and dyeing.
Therefore, all the factories contacted are actively cooperating with the printing factory to try to get more orders.
The Overseas Chinese Affairs Office is the biggest behind-the-scenes supporter of the movie "Shaolin Temple".
The Overseas Chinese Affairs Office aims to promote and disseminate traditional Chinese culture through the art form of film, increase the country's influence, and enhance national cohesion.
The plan submitted by the printing house was in line with the Overseas Chinese Affairs Office's hopes, and the promotion of film derivatives strengthened the Overseas Chinese Affairs Office's purpose.
Therefore, the Overseas Chinese Affairs Office expressed its full support for this. They took the initiative to coordinate and communicate with the Ministry of Textile Industry, and contacted overseas Chinese organizations to ask them to provide help for film distribution and product promotion.
The Ministry of Textile Industry, as the department directly in charge of the national textile industry, has long made its own judgments on the current situation, future development of the industry, and the problems faced by its subordinate enterprises. Various solutions are constantly proposed and adopted.
Approval.
The printing factory's cooperation plan was jointly submitted by its subordinate factories, and both the SAR government and the government where the relevant knitting factory was located endorsed it. In addition, the Overseas Chinese Affairs Office also directly came forward to coordinate and inquire about the progress of the matter.
Under the urging of many parties, the Ministry of Textile Industry also took a positive attitude. After several multi-party negotiations, the cooperation plan was submitted to the State Council for approval by superiors.
At the same time, some flexible leaders also saw a brand new product, which was "cultural shirts".
The Overseas Chinese Affairs Office and the Ministry of Textile Industry unanimously reported issues related to cultural shirts to their superiors through their own channels.
The focus of the Overseas Chinese Affairs Office's letter is that cultural shirts, or similar products, are likely to become a new propaganda carrier.
Compared with traditional propaganda carriers such as radio and television, newspapers and magazines, flags and banners, etc., cultural shirts printed and dyed with different contents, as clothing worn on the body, are more casual, concealed and precise, and can be completed imperceptibly.
advertising.
The Ministry of Textile Industry is concerned about cultural t-shirts, which have always been called "old man's t-shirts". By its name, you can know its sales target and sales volume. Can this traditional clothing product be produced through simple printing and dyeing?
A strong desire to buy can stimulate and guide consumption, thereby achieving the sales volume expected in the cooperation plan and obtaining an export contract.
In addition, both parties made suggestions. It was recommended that the foreign trade department study and judge the role that a movie's overseas release plays in the overseas sales of related derivative products.
Soon, the superiors approved the cooperation plan and mobilized elite soldiers from multiple departments to form a joint working group to track the progress of the cooperation throughout the process.
…
The business at the counter was really good, and there were two lines of people buying posters and cultural shirts.
The people queuing up to buy are basically people who have just watched the movie. This can be regarded as impulse consumption. Sun Dahai thought to himself.
Sun Dahai and the others waited for a while until all the audience for the next show entered the theater to watch the movie, and the crowding situation in the hall became better.
Sun Dahai said to his friends in a nouveau riche way: "Everyone can pick one piece of whatever they like, and I'll treat it. I'll treat it as a Spring Festival gift for everyone."
The friends cheered and cheered, each selected what they wanted and lined up.
Things are not expensive. Movie posters and single wall calendars cost six cents and five cents respectively. Long-sleeved and thickened cultural shirts, later known as long-sleeved sports sweatshirts, cost five yuan a piece. Short-sleeved cultural shirts cost three yuan a piece.
All items require cash, no receipt is required.
This was Sun Dahai's bad taste. He wanted to see his friends struggling with their thoughts amidst cheap posters and expensive clothes.
Cao Yue was still very angry. She waved her hand and told everyone not to go to so much trouble. Each person could choose two types, one of two posters and calendars, one of two clothes, and she kept the rest of the money.